Mike Delgado

257 Flips | 45 Magazines | 163 Likes | 9 Following | 15 Followers | @MikeDelgad0 | Social Media Business Leader, Change Agent & Balding 

WeChat users spend more time than Facebook users but not on brand pages

WeChat users are spending more time on the messaging app each day but they are not engaging with official brand accounts.<p>One third of WeChat’s 889.3 …

WeChat

10 Simple Ways to Gain More Instagram Followers

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post.<p>Gaining Instagram followers as potential customers …

5 factors that influence the cost of your Facebook ads

Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate …

AdWords

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B

This week, LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles.Facebook and …

AdWords

Three questions to ask yourself before you start working with influencers

Influencer marketing is now on the radar of most brands, with spend on influencer marketing predicted to double in 2017, from between £20-50k pca to …

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

<i>By Jay Acunzo, {grow} Community Member</i><b>TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible</b> …

Marketing

Feds Warn Social Media ‘Influencers’ To Stop It Already With The Stealth Ads

Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an …

5 Keys to Building a Strong Social Media Audience and Personal Brand | Inc.com

When it comes to building a loyal audience on social media, there is a huge difference between acquiring followers in bulk, and attracting people who genuinely care about your content. In fact, it's far more valuable to have 5,000 people who keep up with your every move, than to have 50,000 …

Public Relations

10 Telling Examples of the Power of B2B Influencer Marketing

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is …

Ford explores VR test drives

Ford is testing virtual reality test driving.<p>Ford is experimenting with integrating virtual reality (VR) and augmented reality (AR) in its customer …

How Instagram has transformed the restaurant industry for millennials

Last week I was out for breakfast with my mother. Upon a beautiful basket of pastries arriving at our table, I immediately whipped out my phone to …

Snapchat is enhancing its Stories feature with searchable content

Snapchat is turning its troves of location- and theme-based user-generated snaps into a searchable library.<p>Last week, the app launched the ability for some users to search through the more than 1 million unique Stories posted on the app. For example, a user can search their favorite basketball team …

AdTech

Which Facebook Pages See the Most Engagements Per Post?

<i>This article was originally published on the NewsWhip blog.</i><b>How do you create content that wins on social every time? We explore the Facebook Pages</b> …

Journalism

How to Post GIF on Facebook

GIF’s are a great way to communicate on social media apart from Photos and videos. At times, GIF’s are better than videos to get your message through …

Snapchat is becoming a search engine

Facebook has spent the better part of a year copying key aspects of Snapchat’s products; now it seems Snapchat is returning the favor. The “camera company” announced today that it is revamping the way users search for Stories—the daily photos and videos that people and brands post to their …

Fashion Week

Social Media Marketing Strategies With Chatbots

Marketers who blend chatbots with social media are way ahead of the game and likely to stay one step ahead.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers cannot do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates …

How To Re-Publish Your Existing Blog Posts On Medium To Drive Extra Traffic

Medium.com is a great platform to publish & read a story.For a blogger like you & me, it’s also a great platform to republish existing content & …

Marketing

Bypassing creative: How agencies are turning influencer posts into programmatic ads

Agency January Digital wants you to see influencer posts more than once. When it promoted a new skin defense cream for a big beauty brand lately, the …

17 Small Businesses Confess Their Tiny But Mighty💪 Social Media Strategy

You can brag about follower counts but likes alone —don’t translate into purchases.<p>These 17 small businesses have figured out a Social Media strategy. Minus the marketing Oz behind the emerald curtain. (<i>Wizard of Oz reference, FYI</i>). Social Media is one of those "<i>the best things in life are free</i>" …

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Facebook Insights is one of the most powerful Facebook analytics tools available.<p>When you dive into your Facebook Insights, you’ll receive a wealth …

Analytics

Meet The Online Retailer That Grew $30 Million In 3 Years

It’s no secret that e-commerce is changing the retail landscape, with consumers routinely shopping online for what they need and want, regardless of the ticket price. But just how big of an influence can social media really have for retailers just starting out? Sure, consumers pay attention to big, …

eCommerce

Companies Don’t Disrupt, People Do

<b>“Disruption isn’t just about products and services and companies. It actually starts with the individual.” —Whitney Johnson</b><p>Whitney Johnson was recognized as one of the world’s most influential management thinkers in 2015 by Thinkers50. She is best known for her work on driving corporate innovation …

6 Ways I Use Facebook Ad Targeting

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to …

Marketing

Snap! The Here and Now of Marketing | Inc.com

<i>This piece was co-authored by Rebecca Hinds. Rebecca is the co-founder of Stratio and a Kairos Society fellow. She has a masters in management science from Stanford University.</i><p>Since the beginning of time, humans have sought to preserve historical record. Yet, over the past few years, we've seen a …

Marketing

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

With a community of 600 million users, 100 million of whom were added in the last half of 2016, Instagram has become an indispensable tool for social …

Beauty and the Beast

13 Steps to Live Stream Video the Smart Way

Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step …

Marketing

A step-by-step guide to influencer marketing

Walk into nearly any marketing meeting, and you’ll probably to hear a reference to “influencers.”<p>Many marketers want to know: How can we get social …

Chatbots and Social Media: New Research

Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, …

Chatbots

The Next Generation Of iPhone Will Support Augmented Reality - Is Retail Ready?

Since the early days of e-commerce, one of the major challenges has been recreating the ‘touch and feel’ experience in the online world. We have come a long way from selling hard goods like books and electronics online, to soft goods like apparel and accessories. Yet, it feels like we are not there …

Augmented Reality

What 2,957 Facebook Pages Told Me About Organic Reach

How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for …

British Columbia