Mike Dattilo

67 Flips | 1 Magazine | 108 Likes | 2 Followers | @MikeDattilo2015 | Digital Marketing and Technology geek. I'm a husband to an amazing wife, father to 3 great kids and do my best in my roles at work and church.

Measuring Marketing ROI: Are You Doing It Right?

Though many companies have some process in place to measure marketing ROI, few are doing it right. That's because today's consumers connect with …

5 Reasons Marketing Automation Fails (And How to Avoid Them)

Personalization is one of the biggest marketing trends.The more tailored you can make an email or ad, the better results you get.That’s important …

Marketing

Infographic: The State of Content Strategy

Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to our recent …

Marketing

The Future of Social Media Is Here: These Are the Trends You Need to Know

It’s time we talked about how you’re using social media. That’s right, this is an intervention.We’re concerned about what you’re doing, and more …

Social Media

9 Link Building Email Outreach Templates That Actually Work

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know …

7 SEO Mysteries Solved

If you're adhering to best practices and a sudden disruption occurs, don't feel disheartened. Instead, check out these handy tips.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even for experienced SEO professionals, search optimization can be confusing. There are hundreds, if not …

Google Search

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key …

10 Steps to Creating an Engaging Digital Experience

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website …

Customers

Email And The B2B Trouble Arc

Here is some good news for email vendors in the B2b space. The most effective lead-generation device — hands down —is email, according to a study by …

The Unintended Consequences Of An Easy Life

Do we really want to be more productive?<p>A little while back, I wrote about Keynes’ prediction that our greatest challenge today would be what to do with all the leisure time we now have as a result of technology doing all the work that previously kept us occupied.<p>My conclusion was – as you’re …

Coffeemakers

Here's Why Your Sales Reps Are Losing Deals

If your sales team is struggling, chances are it is making one or more of these blunders.<p>I've spent a good portion of my career in B2B tech sales and business development. I believe my background in sales and lead generation has made me a better marketer and entrepreneur today.<p>Throughout my years …

The Basics of Search Engine Optimization

If you have a website that you'd like to get more visits from search engines and search engine users, than you need to know at least the basics of …

5 A/B Testing Tactics that Improve Your Email Campaign Performance

Define the element<p>You can test different elements for an email, including:<p>1. Subject line <br>2. Email sender <br>3. Sender's name <br>4. Email …

Marketing

Strategies of Home Page Design

Home is usually associated with the place where you feel comfortable, convenient and safe. That is why, perhaps, the saying "Home is where your heart …

UI Design

10 Technical SEO Tips To Instantly Boost Your Site's Rankings (Updated)

Technical SEO is that aspect of SEO that baffles even the most seasoned SEO experts. Identifying technical issues and fixing those issues promptly …

The 5 Essentials of On-Page Search Engine Optimization

When it comes to SEO, always modify and iterate.<p><i>Kristopher B. Jones is the founder and former President and CEO of Pepperjam (sold to eBay), managing partner of KBJ Capital, and the founder and CEO of LSEO.com and APPEK Mobile Apps.</i><p>Google does not rank websites. It ranks web pages.<p>"On-Page" search …

SEO

7 Content Marketing Trends Driving Growth in 2016

Ever since marketers discovered that SEO alone wasn’t enough to meaningfully engage consumers, they’ve been working round the clock to make their …

8 mobile marketing campaigns that aren't annoying

Right now, more people access the web via mobile than desktop. Yet companies still aren't spending significant amounts on mobile marketing. And …

Advertising

The Fastest Ways to Ruin Your Business Website: Don’t Make These Mistakes!

Is bad design sabotaging your business website? With so many great (and affordable) small business website options on the market these days, picking …

Quick Tip: 4 Really Useful, Re-Useable Code Snippets from Codepen

CSS3, the latest CSS standard, has advanced the technology considerably, providing front-end developers with a variety of innovative techniques to …

Above the Fold Tips Help Your Website

Learn the best above the fold practices for your site so you can captivate your audience and help achieve your online goals faster.<p>First impressions …

4 Fundamental Things Good Leaders Always Do -- And Never Do

<b>1. Make sure praise flows to those who deserve it</b> - As the old (but true) leadership saying goes, “Give credit, take accountability.” Effective leaders know that thoughtful recognition for strong performance is a fine way to encourage more of the same in the future, and are eager to provide praise …

Leadership

Seth Godin - There's Something About That Cow

In his wildly popular book, <i>Purple Cow: Transform Your Business by Being Remarkable</i>, Seth Godin talks about companies that produce remarkable products or services and how they target people who are likely to spread the word about the company by word of mouth. The premise of the book begins with the …

Seth Godin

SEO: Using Headlines Correctly

Captions don’t create a top ranking on their own, but they are an important factor when it comes to rating a page. Thus, using headlines correctly is …

Analytics will get you only so far: leadership requires judgement

What marks the great business leaders apart is not their capacity for hard work. Virtually all work insanely long hours. Nor is it their …

High Speed: Really Accelerate WordPress Websites [#3]

In this series, we talk about the things that really accelerate WordPress websites. The goal is not to achieve the infamous 100/100 points on Google …

Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

About 1 in 5 emails never reaches the intended inbox, according to Return Path's 2015 Deliverability Benchmark Report. Yet email deliverability rate …

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search …

Link Audit as a SEO Measure

Other than content, the link structure of a website is one of the most important ranking factors for Google. For the search engine’s crawlers, all …

Author Marketing Mastery #17: Use Google Alerts and Trends to Improve Content AND Reach

Have you thought about how you can use Google Alerts and Google Trends to build your author PR and marketing connections, improve your blog content …

Google Trends