Mike Madarasz

41 Flips | 1 Magazine | 19 Likes | 2 Following | 5 Followers | @MikeBadarasz | Keep up with Mike Madarasz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mike Madarasz”

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

10 Reasons Your SEO Campaign Isn't Working | Inc.com

Search engine optimization is a strategy most of us can get behind, in theory--we know practically everyone uses Google and other search engines to find what they need, so having your business website rank highly in organic search results is a smart idea. But what separates the industry experts …

Marketing

7 Automated Email Campaigns That Win Customers and Keep Them Coming Back

<i>This is a guest post by John McIntyre. John is the founder of</i> <i>ReEngager</i><i>, an agency that helps ecommerce stores increase total sales by 15-30% with</i> …

eCommerce

Here are the new rules for video bloggers to tell their fans when they've been paid by advertisers

In effect, the rules issued by the Committee for Advertising Practice (CAP) advise YouTubers that they must make it clear, upfront, when they've been paid by a brand.<p>That could include the vlogger actually saying verbally that they have a commercial arrangement with the advertiser, or prominent …

Advertising

Opinion: Apple News shows that Apple wants to bolster + profit from ads, not eliminate them

Every year, a handful of clued-in pundits start floating “wouldn’t it be nice” Apple OS ideas just before the features actually show up in Apple’s products. Right before iOS 7 debuted a flattened design, at a point when few people even knew what skeuomorphism was, pundits began to ask, “boy, …

Digital Advertising

Rethinking The Agency Creative Department

I enjoy seeing people poke business models, but it’s important that when you look to disrupt a business that you do so without assumptions. The call …

Creativity

10 Simple Tips to Grow Your Email Marketing List by 400%

Many digital marketers scramble and fight for attention every day to get their message heard on the social networks. Some of them even start …

Marketing

Was it Something We Said? Marketing Gets Personal

<i>Hey there!</i><p>We think you’re fabulous!<p>We miss you!<p><i>Was it something we said?</i><p>How many times have you read an email and found yourself thinking, <i>“Do I know this person?”</i> until you realize that it’s not a person, it’s an ad. There’s been a noticeable shift in the way that many companies communicate with …

Marketing

The brand verdict on Instagram’s new ad offering

Advertising on Instagram has so far been the domain of only a handful of big digital-spending brand advertisers, who have used it to push brand …

Publisher native advertising pricing models diverge

Native advertising is evolving, and with it, the pricing model.<p>When The New York Times and The Wall Street Journal churn out campaigns consisting of …

25 Stats Content Marketers Need to Know

As content marketing continues to evolve, so too do the stats surrounding its practice.<p>That’s why we’ve put together 25 of the best, most recent …

Rubicon Project To Acquire Chango – Will Bring Access To An Additional $35 Billion Of Intent Marketing Spend To Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives

<i>Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include</i> …

Profit

7 Free Blogging Tools To Attract New Readers

I have a confession: I’m a bookmark-aholic.<p>I’m one of the thousands (<i>note: completely unscientific research</i>) suffering from FOMO on every “tools,” …

How To Use Facebook CTA Buttons For Your Business

Using a Call to Action (CTA) in your Facebook posts is always a good idea. A strong CTA can make the difference between a post getting tons of traction, and sitting and collecting dust.<p>The good news is that Facebook has now given marketers a way to include a CTA on their actual Page (not to be …

Marketing

Facebook

<b>102</b> Flares Filament.io <b>102</b> Flares ×<p>Social MediaJack-of-all-trades<p>Two years ago they were everywhere. Social media “gurus”. The people that were …

FreemanXP and the Event Marketing Institute have published a new study on the power of social media for event marketing.

Four ways to take advantage of the new age of marketing

Television, print and billboard ads were once the gold standard for marketing. Basically, companies pushed their name in front of the masses in an attempt to build brand awareness.<p>But now customers want personalized, one-on-one interactions with brands, and marketers are beginning to see how a …

Will Readers Ever Trust Native Advertising?

Native advertising is booming, but that doesn’t mean there aren’t some important questions still left unanswered for the controversial ad format. …

Public Relations

Here’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is …

14 Podcasts That Will Change the Way You Look at Business | Inc.com

Podcasting has been around for years. But thanks in part to the recent popularity of the true crime podcast "Serial," there's been an uptick in interest. Also because of "Serial," everyone at ShortStack has been talking about the other podcasts they listen to and, as a company, we even committed to …

Marketing

15 Mind-Blowing Stats About Marketing ROI

CMOs remain under the gun to deliver measurable results. The Internet and a plethora of measurement tools have made tracking easier for hard metrics, …

Ad Age's Top 15 Campaigns Of The 21st Century: Has The Advertising Industry Become Divergent?

Advertising Age, the canon of the $500 billion advertising industry, has announced the Top Campaigns of the 21st Century. Some might think it curious that they are making this announcement when we are but 15% into the new century, but there are reasons for it.<p>First, so much change has happened in …

Advertising

Digitizing the consumer decision journey

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.<p><b>Many</b> …

5 charts about the state of dark social

People have become increasingly aware of dark social — the under-the-radar sharing that takes place on chat, messaging apps, IM and in email, outside …

Why Your 2015 Marketing Strategy Should Include Personas | Inc.com

Unfortunately, it's easy to lose sight of the individual consumer in an effort to reach the masses. Over time, a campaign can easily veer off track, which means by the time it's seen by audiences, it focuses more on the product or service than the end user.<p>In recent years, marketers have begun …

Marketing

Creating Social Impact With Social Media Data

If #GivingTuesday is any indication, corporate philanthropy has never been more creative. Rather than just write a check, companies are creating impact by engaging customers to take action, leveraging employees’ skillsets, developing powerful social good content and, in the case of one Boston-based …

Content Marketing Is A Strategic Solution To A Strategic Problem | Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem.<p>Many so-called …

Marketing

Using Social Media For Research Tempting But Fraught With Flaws: Researchers

Social media may provide a fast and cheap way for human behavior analysts to gather data, but researchers at McGill University in Montreal and …