Miguel Mendes d'Araújo

63 Flips | 8 Magazines | 52 Likes | 8 Following | @MiguelMende2cu9 | Keep up with Miguel Mendes d'Araújo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Miguel Mendes d'Araújo”

Budweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer

As anyone who’s ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people …

14 Eye-Catching Campaigns From Cannes’ Gallery of Standout Work

CANNES, France—Each year, the Cannes Lions Festival showcases all winning and shortlisted work in a gallery format. Hundreds of entries, ranging from …

Lurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for the Eyes

While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are …

Amazon stops buying prized shopping ads on Google

Amazon has stopped buying a popular type of Google ad, according to people familiar with the decision. The move deepens the rift between the …

To Navigate Around Increasing Ad-Block Use, Try These Smart Marketing Tactics

The use of ad blockers has increased a lot over the years, with a 30% global jump in 2016. Experts anticipate that savvy consumers will continue to opt out of browser ads, which presents a significant challenge for brands that rely on web advertising.<p>When faced with reduced ad inventory, companies …

If You're Not Ready To Delete Facebook, Here's How To Limit The Data You Give It

How to take control of your personal information, if deleting Facebook, Messenger, WhatsApp, and Instagram isn’t realistic.<p>According to reports by the New York Times and the Observer, a research firm called Cambridge Analytica collected millions of Facebook users’ personal information without their …

These are the 19 most popular YouTube stars in the world — and some are making millions

Since 2005, YouTube has become the de facto launchpad for the next generation of celebrities.<p>Stars like PewDiePie, Jenna Marbles, and Yuya have racked up millions of subscribers over the years through a direct relationship with their fans.<p>From comedians to gamers to vloggers of all kinds, YouTubers …

The Open Brand Project is an open initiative to update and simplify Red Hat’s corporate logo and brand system. Here’s how you can help.

No, but that doesn’t mean he will be a feature of our new logo, either.<p>Shadowman is a symbol from our early days. He represents a time when our …

Here Are the Latest Image Sizes for the Major Social Networks (Infographic)

Social networks are constantly evolving, as are the dimensions for the images that populate them.<p>MakeAWebsiteHub.com shared the infographic below, …

Is marketing-as-a-service the future of marketing?

In the past decade no other department/component in the enterprise has changed more than Marketing. What used to be a function based on creativity and an almost comical lack of measurability is now a complex, multi-discipline, metrics-driven, function with direct bottom-line impact.<p>Not …

Marketing

The global state of consumer trust in advertising in 5 charts - Digiday

It’s been a year of turmoil in digital advertising. Ugly issues have surfaced, like how fake-news sites spouting hate speech, can prevail due to the …

8 Digital Marketing Stats That Got Our Attention This Week

It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we …

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing …

Graphic Design

Top 8 Native Advertising Platforms for Advertisers and Publishers

Native ads flow so seamlessly within content they seem not to be ads at all.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many …

Digital Advertising

8 Solid Reasons Why Visual Storytelling Dominates the Digital World

We live in a world of imagery, and it’s never been more true than today. For most, the entire world’s existence is a sequence of images experienced by their minds’ eyes. We experience life visually. And while that’s been the case throughout human time, the number of images we experience has …

8 Must-See Digital Marketing Stats From the Past Week

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye:<p><b>1. What</b> …

SEO 101: On-Site Optimization (Part 2 Of 5)

For those of you who read my previous post, part 1 of 5 in my SEO 101 series, you’re already familiar with my intentions, and you can skip down to “The Goals” section. For everyone else, all you really need to know is that I’m developing this 5-part series as an introduction to search engine …

Mobile Devices

How To Create The Best Marketing Campaigns Quickly And Easily

We’ve all heard of the cursed “writer’s block”. It’s that horrible state of limbo where a writer stares blankly at a screen or a blank piece of paper and nothing comes to mind after they’ve written the title. I’ve experienced this on countless occasions and yes, it is as annoying as it sounds. But …

Why design trumps advertising

A few years ago, I ran into an old friend whose advertising career had taken off. I complimented his campaigns. He complimented my firm’s design …

Facebook is teaming with an ad agency to launch a branded morning show

Soon you'll be able to start off every morning with a cup of coffee and some fresh branded content.<p>Facebook is teaming with ad agency DigitasLBi to …

Hotel Chain Makes Duvet Suits, So You Never Have to Leave That Comfy Bed Again

The branded April Fools' pranks are coming later this week, but Jurys Inn Hotel Group swears this one isn't a joke—well, not an April Fools' joke, …

These Brands Are Striving for Top Honors in Social Media at the 2016 Shorty Awards

These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media …

This Delightfully Weird Ad for Bread Has a Fun Yet Haunting Vision of a Sustainable Future

Turns out cockroaches won't be the only form of sustenance to survive the pending climate apocalypse. Decades from now, the survival of the human …

7 Intriguing Digital Marketing Stats From the Past Week

It's been a notable week for digital marketing stats, with new studies, developing news and industry trends. Here are the seven items that caught our …

Can a Biotech Group Change the Conversation With an Emotional Ad About Time?

The human body is a time machine. Treatments and products developed by the biotech industry keep its parts in good order, extending our stays on the …

Five questions every content marketer needs to answer

If you’re currently planning or re-evaluating your content efforts, you could save yourself a lot of wasted time and effort by answering these five …

AdFreak’s 10 Most Read Stories of 2015

Here are the 10 most read AdFreak posts of 2015. Thanks for reading this year, and here's to a fun and crazy 2016.<p>10. Similac Has a Big Hit With One …

Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size …

3 Stupid-Easy Ways to Combat Ad Fatigue | SEJ

We’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “Take …

5 Tips for Optimising Facebook Ad Campaigns

<i>This is a guest contribution from Luke Moulton.</i><p>Blogging about something you’re passionate about? Chances are there are others just as passionate as …