Miguel Cutiongco

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How the Internet Uses Nostalgia

Long-lost memories pop up in music recommendations<p>Vanilla Ice is selling Kraft macaroni and cheese now. The dudes of <i>Full House</i> are selling Greek yogurt. Boyz II Men recently made a cameo on <i>How I Met Your Mother</i>. This year's Super Bowl featured, of all people, Flea. We are having a moment of '90s …

It’s Beginning to Smell a Lot Like Christmas: The Neuroscience of Our Nostalgia

Traditional cookies ever bring back your childhood memories? Science knows why (credit: Amanda Baker)<p>Have you ever smelled something so familiar that …

the argument against nostalgia: let's push things forward

The world is going to hell in a hand basket, but you were too busy reblogging old pics of Kate Moss to notice. Nathalie Olah argues it’s time to put a stop to nostalgia and turn your eyes firmly on the future instead…<p>When most of our lives revolve around a routine of hangovers, insufficient bus …

2015 anniversaries in pop culture: Clueless turns 20, Born to Run turns 40, and more.

“See you all in 2015! I hope you’re all already working on your ‘<i>Clueless</i> Turns 20’ pieces!” That’s how one <b>Slate</b> staffer bid his co-workers happy …

The Psychological Reason 'Billie Jean' Kills at Weddings

Research suggests that a love of particular songs can be passed from generation to generation.<p>“… Baby, One More Time” is not a good song. You could make a convincing argument, in fact, that it is an actively terrible song: devoid of musical merit, underdeveloped, overproduced, eroding our …

How Remembering the Past Can Help You Win in 2015

What was your favorite memory of the holiday season? For me, one stood out. Last week, I attended a party thrown by an old high school friend. The party was fabulous -- I spent the night catching up with high school friends I'd lost touch with over the years. One of the best parts was introducing …

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Growing up means many things: getting a job, buying your own groceries and developing a certain degree of nostalgia for years gone by.<p>As millennials become increasingly important as customers, brands have started heaping on the nostalgia …

How We Become Who We Are: Meghan Daum on Nostalgia, Aging, and Why We Romanticize Our Imperfect Younger Selves

In her mind-bending meditation on what makes you and your young self the same person despite a lifetime of changes, philosopher Rebecca Goldstein pondered the philosophical conundrum of our “integrity of identity that persists over time, undergoing changes and yet still continuing to be.” …

Blast From the Past: Nostalgia Becomes a Marketing Strategy

This story appears in the December 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>“Fans thirsty for a taste of ’90s nostalgia …” begins Coca-Cola’s September announcement of the revival of Surge, a citrus-flavor soda that it discontinued 12 years ago.<p>The company reintroduced the drink at the behest of The …

Flat and thin web design

In the last several years, we’ve seen a rapid shift in software and app interface design, from 3-D and skeuomorphic to flat and minimal. Although …

Of Course There Are Black Stormtroopers in Star Wars

Fans objecting to John Boyega in The Force Awakens' teaser aren't just close-minded; they misunderstand the galaxy far, far away.<p>Earlier today, it seemed like #BlackStormtrooper might actually eclipse #BlackFriday as a trending topic. That’s because the official trailer that aired Friday for the …