Michiel Noens

51 Flips | 1 Magazine | @MichielNoens | Keep up with Michiel Noens on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michiel Noens”

Nissan and BMW bring Microsoft's Cortana assistant to cars

Just days after teasing a Nissan and Cortana partnership, the car maker is unveiling its plans to integrate Microsoft's digital assistant into some vehicles. Nissan is working directly with Microsoft on its Connected Vehicle Platform, which utilizes Azure, Cortana, and Office 365. Cortana will be …

Watch BB8, Nvidia’s self-driving car, navigate the world

This is BB8. It’s Nvidia’s autonomous car and it’s been driving around in California and New Jersey testing things out. It’s always nice when companies give their cars cutesy names (this one is, of course, borrowed from <i>The Force Awakens</i>) but between the upbeat music and the eager way the car …

Watch CES 2017 | Take a Spin in Hyundai's Driverless Car for the Masses | WIRED Video | CNE

Take a Spin in Hyundai's Driverless Car for the Masses<p>Korean automaker Hyundai is demonstrating a prototype autonomous version of its Ioniq hatchback …

Here’s Our First Look at Mercedes-Benz’s Futuristic Electric Concept Car

The full reveal will come at the Paris Motor Show.<p>Mercedes-Benz/Twitter<p>Aaron BrownView Aaron Brown's …

2019 Mazda RX-9 Price, Release date, Specs - 400 hp & 2700 lb | Mazda

The RX-7 is probably one of the best known Japanese sports cars right alongside the RX-8, the Nissan GT-R, and the Supra. Unfortunately, though, the …

Tesla's Model 3: Two Years Late?

- By Ryan Vanzo<p>From email leaks to a possible SEC investigation and a foiled merger, <b>Tesla</b> (TSLA) and its CEO, Elon Musk, have had a rough couple of …

BMW Motorrad S 1000 RR - Bus Stop in Cape Town.

Into the Minds of Consumers

As the world becomes increasingly digital, the way people shop for used cars continues to evolve. <b>Into the Minds of Consumers</b> uses data gathered from …

The Next Big Mobile Ad Platform -- Your Car

Earlier this month, a Tesla Model X (assisted-driving car) drove itself to a hospital and saved the owner's life. Some people still see these …

Advertising

Simplicity key to connected complexity | Kantar TNS

The weight of expectation created by connected car technology is huge. And we’re not talking about consumers who want better sat nav or smarter …

Here’s the stunning electric car Porsche is making to take on Tesla

Porsche takes aim at Tesla by doubling its efforts to rush a version of its Mission E concept electric car to market. The new Porsche could recharge wirelessly though the body of the car, has a range of 310 miles and 600 horsepower. We could see the Mission E on the roads as early as 2020.<p><b>Follow …

Subaru might be quietly building a Tesla-killer

Subaru may be rolling out an all-electric crossover by 2021.<p>Subaru, which is owned by Fuji Heavy Industries, plans to launch the vehicle within the next five years and base the car on the Forester or the company's next Outback, according to the Japanese news site Nikkan Kogyo Shimbun, which cited …

Skoda uses data to power Tour de France content marketing

It’s a nifty little tool – here’s a quick overview of its features.Accessible for all abilitiesTo map out a ride, the user simply needs to enter …

In Japan, Priuses can talk to other Priuses

While the US waits to get Super Cruise in Cadillacs next year, Toyota has already rolled out a pretty robust V2V, or vehicle-to-vehicle, system in three models available in Japan. The latest version of the Prius, the Lexus RX, and the Toyota Crown, a luxury sedan sold in Japan, all have the ITS …

Luxury Lifestyle

Audi pioneers cars that will 'talk' to traffic signals

Instead of drivers having to worry about a red light, Audi says it is going to start rolling out cars that electronically communicate with traffic signals starting later this year.<p>Initially, the functionality will be rather limited. A display on the instrument panel in front of the driver will show …

All 2017 Ford vehicles are getting CarPlay and Android Auto

Ford has confirmed that <i>all</i> of its 2017 models -- every single car, SUV, light truck and EV -- are smartphone-ready. They all come loaded with Ford's Sync 3 entertainment system and are compatible with Apple CarPlay and Android Auto. Those who've snapped any of the currently available 2017 models, …

Ford Motor Co. aims to up the experiential ante in the auto space by launching a new standard pickup and delivery service for all its 2017 Lincoln …

Ford partners with Jose Cuervo to make car parts out of agave plants

A tequila brand and car company joining forces isn’t exactly a marriage made in marketing heaven. So what brought Ford and Jose Cuervo together?<p>On Tuesday, the two companies announced a partnership to explore how the tequila distributor’s leftover agave plant fibers can be used to produce more …

Audi: Virtual Reality meets the new Audi TT (English Version)

Top 10 automotive marketing efforts of H1

Mercedes-Benz Fashion Week Berlin Spring/Summer 2017As consumers’ desires shift from materialism to experiential, automakers have been pressed to …

Weekly Brief: VW partners with LG to build full IoT savvy cabin | TU-Automotive

Forget about syncing with smartphones, VW wants total alignment between its cars and the IoT. Andrew Tolve reports.<p>You forgot the beer. Or you think …

The Future Of Car Leasing Is As Easy As Click, Sign, Drive

Lengthy sales cycles, complex insurance quoting procedures, burdensome financing applications and reams of paper documents needing to be signed and …

How the Media Screwed Up the Fatal Tesla Accident

Joshua Brown died tragically while his Tesla was on Autopilot. But the media’s response shows how little it understands about technology.<p>Saturday, May 7, was yet another tragically fatal day on American roadways. A woman in Chicago ran a red light, killing one person and sending six others to the …

Lexus sees sharp performance increase from haptic mobile ads

Lexus GS FToyota Corp.’s Lexus is among the brands to see significant improvement in responsiveness to mobile advertisements that incorporate …

OPEN ROAD PROJECT

OPEN ROAD EXPRESS<p>We plan to distribute articles addressing a vast range of new innovations,<br>contributed by the OPEN ROAD editorial staff and outside …

Innovation

Smart billboards will identify car models and target ads to drivers

Does it bother, please, or amuse you when targeted remarketing by Facebook or Google shows ads for items you recently investigated online? Regardless …

Demographic differences should shape automotive ad strategies: report

BMW i3Automotive shoppers begin research interested in brand reputations, but make purchase decisions on more practical matters, according to a …