Michiel Alkemade

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HR service partner

Success HR service partner<p>Content is King, the right contact the Queen<p>With the help of Computer Profile’s services, one of the world’s largest HR …

Human Resources

Are Marketing and PR The Same Thing? - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

Here’s an interesting question posed to us recently: <b>“Are marketing and PR the same thing?”</b><p>The answer to this question is: <b>no</b>.<p>At their cores, public …

Success Stories

From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]

The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s …

Building Content Marketing Strategy - 10 Steps | Marketing Insider Group

Building Content Marketing Strategy – 10 Steps<p>By Michael Brenner<p>In Content Marketing<p>16<p><i>By Gerardo Dada</i><p>As we look back on 2012, I think the award for …

High-Trust Culture #3: Empower Everyone

When people think of their most rewarding professional achievements, what usually come to mind are their genuine accomplishments: the times when they …

Building a High-Trust Culture #2: Invest in Respect

Personal integrity is the foundation of trust in any organization. It’s the pervasive sense that people will do what they say they're going to do, …

Employee Engagement

Building a High-Trust Culture #1: It Starts with Integrity

Over forty years in business, I've been involved with more than 100 companies, done thousands of deals, and worked alongside countless leaders and …

Leadership

Direct Marketer Gone… Social Media

Get out there.<br>The goal is for you to find conversations that are relevant to the product you are marketing in social media. There are a multitude of …

Prioritising your online presence with the Digital Marketing Radar

Types of direct marketing

Direct mail<p>Direct mail is posted mail that advertises your business and its products and services. There are several different types of direct mail …

14 Social Media Marketing Trends for 2014

What will social media have in store for businesses in 2014? According to Social MediaExaminer’s “2013 Social Media Marketing Industry Report,” 86% …

What Is A Social Business? | Marketing Insider Group

In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”<p>There is a lot of …

Social Business