Michelle jOnes

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How Much to Pay Your Employees If You Offer Them Equity in Your Business | Inc.com

Every founder struggles with the salary v.s. equity dilemma.<p>Some founders (and investors) live by the ironclad belief that it's better to pay people healthy salaries than to give them equity in the company. On the other side of the fence are the founders and investors that see tremendous value in …

Employment

10 Most Popular Sauce Recipes on Pinterest

Barbecue season is in full swing, and it's time for some new marinades and dipping sauces to impress your guests. We're bringing you the top trending …

Cooking

Google Spent a Decade Researching What Makes a Great Boss. They Came Up With These 10 Things

Google's spent the last 10 years studying the habits of effective managers. You can learn a lot from their conclusions.<p><i>"People leave managers, not companies."</i><p>We've all heard it. Many of us have experienced it. But what makes people want to leave a manager in the first place? And if you happen to …

Emotional Intelligence

7 Free Marketing Tools That Can Make You More Successful

When goals are getting bigger and budgets are getting smaller, these free tools can be a marketer's new best friends.<p>Marketing is a broad, complex, and ever-evolving field, and recent years have seen tremendous growth in areas like content, social media, SEO, voice search, brand management, and …

Marketing

Get The Skills You Need To Keep Up With Modern Marketing

The skills needed to support the changes in marketing move at the speed of light. Even the most intelligent marketers can easily fall behind if they …

3 affordable types of videos to boost your marketing

Want to cut through the messaging clutter and reach potential customers? Use video.<p>Video content can:<p>Make your business more visible in social media …

10 Critical Pieces to Gain Momentum in Business (and Life)

Take charge of your business (and life) today before it takes charge of you.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At the start of 2017 I thought I'd finally "figured it out"... but by the time summer came, I slipped into depression.<p>It's strange, because I built a stable, …

Business Strategy

22 Books Highly Recommended by Successful People

People who achieve the most in life are often voracious readers.<p>People who achieve the most in life are keen on self-improvement, which is why they're also often voracious readers. Here are some excellent titles to check out, recommended by nearly two dozen successful executives.<p>1. <i>You Are a Badass</i> …

Hangover-Proof Beer Infused With THC and CBDs? Cheers!

California-based Cannabiniers is preparing to debut five varieties of suds for cannabis lovers.<p>After a long, hard day's work, the chance to enjoy a couple of cold ones sounds great. Not so great? The hangover, dehydration and other health downsides that can accompany alcohol.<p>So, what if you could …

Cannabis

The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags …

Social Media

What Your Website Should Have to Excite Millennials

It's not what you think. It’s more than mobile-friendly and Facebook ads. Millennials are demanding companies offer more interactive and more …

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

5 Things I Learned Starting a Business in the Cannabis Industry

A unique industry requires a unique approach.<p>Opinions expressed by <i>Green Entrepreneur</i> contributors are their own.<p>Starting a business isn’t for the faint of heart. There are constant highs and lows, and everything in between—sometimes all in a single day. For me, this roller coaster ride is an …

Business Strategy

Seven Steps To Make Your Business Instagram Account Successful

Instagram is a platform that allows for a lot of creativity and different ways to put your brand forth. It is known that Instagram gets a younger audience, with 59% of users in the 18-29 age range. If you are looking to renew your client base or create brand awareness for a new market, it could be …

Marketing

How Instagram Stories Work

Instagram stories refer to a series of photos or videos scheduled to expire after 24 hours. According to various online research, over 250 million …

5 Strategies to Keep Your Email Marketing Out of Gmail's Promotions Tab

Make sure your emails end up in users' primary inbox.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people …

Marketing

How to Create Web Pages That Drive Results for Your Business

Are you struggling to see conversions on your squeeze pages? It's probably because you aren't doing these seven things.<p>When it comes to online marketing and sales, there are few things more coveted than a prospect's email address. No matter what modifications happen to Facebook or Google's …

7 Reasons To Start A YouTube Channel Now (And First Steps To Take)

Have you considered starting a YouTube channel? YouTube stars are influencing generation Z’s buying habits and career ambitions on an astounding level, millennials check YouTube at least once a day on average, and even gen Xers and baby boomers are in on the action, watching videos at least …

Marketing

Things You Need To Know About Video Content

So you want to do videos on social media to extend your brand reach? Join the club. Over 1 billion hours of content are watched on YouTube every day. Snapchat user Stories result in 10 billion video views per day. And Wordstream (via Inc.) notes that “More video content is uploaded in 30 days than …

Mobile Devices

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.<p>This story appears in the May 2018 issue of <i>Entrepreneur</i>. Subscribe »<p>Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl.<p>“We thought it was a clever …

Dot-com

How Amazon and Entrepreneurs Can Pay Zero Federal Income Tax, and Do So Legally

To learn how they, too, can pay no taxes, entrepreneurs should closely review all the things the government wants them to do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the recent news that Amazon paid zero federal taxes for 2017, every entrepreneur should be asking, :"How can …

Income Tax

Become the Best You Can Be With These Top 27 Inspirational Quotes

Robert H. Schuller said, "Tough times never last, but tough people do." This is one of the many encouraging quotes that will help keep you on track to realizing your full potential.<p>Office life and work routines can sometimes become a bit drab. When you live a life full of Excel spreadsheets and …

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Lead generation is an important task for any marketing department.<p>And for …

How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

It's not Mark Zuckerberg's fault that you're not up to date with how social media marketing is done in 2018.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook is not going away, and any marketing professional or small business owner would be foolish to stop using it in spite of …

Social Media

8 books that teach you to be rich

What’s your money strategy? Do you even have one?<p>If not, it’s not uncommon. Until two years ago, I didn’t have a financial plan, whatsoever.<p>Even …

Elon Musk and Jeff Bezos Just Dropped the Best Business Advice You'll Read Today

Two innovative thinkers. Two extremely detailed communiqués. Many invaluable lessons.<p>Jeff Bezos. Elon Musk.<p>These two tech visionaries share a lot in common. They're both known as extremely innovative thinkers. They're both trying to change the world, one by altering the way people buy products and …

Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this …

Social Media

16 Top Quotes to Inspire a Rare and Remarkable Type of Leadership

Be inspired by Steve Jobs, Warren Buffett, Sheryl Sandberg, Simon Sinek and others.<p>In an era where high-profile, sexual harassment allegations continue to roll in, and Facebook's data-privacy scandal grows steadily worse, it's evident this country is faced with a crisis -- the absence of true …

10 books you should read if you want to retire rich, according to financial advisers

Retirement planning is a confounding topic — and there's no shortage of books that say they'll show you how to handle it. According to Amazon, there are nearly 5,700 on the subject.<p>Sussing out which of those books are going to really help you with retirement planning might sound like a task better …

Retirement

5 Ways to Get People Talking About Your Brand, Both Online and Off

Across continents and generations, research shows that the recommendations of friends are trusted more than any other form of advertising. People …