Michelle Kroll

60 Flips | 7 Magazines | 4 Likes | 1 Follower | @MichelleKroll | Keep up with Michelle Kroll on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michelle Kroll”

How to Take an Audience-First Approach to Your Content

How do you identify an effective space in the content arena for your brand? Take a journey with your audience.We developed the audience journey as a …

How to Write Thought-Provoking and Attention-Grabbing Email Copy

Writing email copy is not an easy process but it is something you can learn. Make the tone of your correspondence warm and friendly, as if you are writing to one person. In this article, you are going to learn about the different types of email and some creative writing techniques that should help …

Why LinkedIn Is About to Become Scary Good | Inc.com

If you are still not convinced of the power of LinkedIn for sales and marketing, listen to this announcement about the platform's game-changing new job and recruiting features.<p>"Our platform is changing. Today, 500 million members are engaging on LinkedIn at record rates," LinkedIn noted in …

Employment

These Tools Guarantee You Never Run Out of the Content Your Audience Craves

Finding what most engages your followers requires sifting through a torrent to find the best.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Constantly posting great content is your best bet to beat the social-media algorithms and attain high engagement, but also very challenging and …

25 Heaven-Sent Products For People Who Suck At Makeup

<i>Note: Submissions have been edited for length and/or clarity.</i>

Why your health care organization needs a social media presence

If your health care organization isn’t using social media, it needs an upshift into the 21st century.<p>You should be using Facebook, YouTube, Instagram …

Five technologies that will change how we live

1. Biotech<p>Since the early 2000s, the cost of sequencing a human genome — determining the precise order of nucleotides within DNA molecules that …

Writefull Analyzes the Context of Phrases You Use to Improve Your Writing

Chrome/Windows/Mac/Linux: If you’ve ever had a phrase on the tip of your tongue, you probably took to Google to search for the right wording. …

12 Innovative Trade Show Collateral Tips for Small Businesses

<i>Note: This article was filed by a paid contributor to Xerox Corporation.</i>Exhibiting at a trade show can be a substantial investment of time and money, …

9 Powerful Tricks To Get Your Kids To Clean Up (And Love It)

Life is packed full of things to do and sometimes you just need a little help because if you do all the cleaning for your kids, not only will you …

Books, TV Shows, Movies, and More That Help Tame (and Prevent) Tantrums

<i>Books, TV shows, movies, and apps to help tame (and prevent) tantrums from our friends at Common Sense Media.</i><p>When you're little, things aren't all fun and games. Big feelings can sweep in without warning -- and the resulting tantrums can be brutal for kids and parents. No one can predict or prevent …

Kids

4 Simple Ways to Get the Most Out of Your Social Distribution Strategy | Inc.com

It honestly doesn't matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you're trying to influence don't read, see, or hear your content and take some kind of action, it was pretty much a waste.<p>So you put some thought into how you're going to …

Marketing

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>There’s only one thing better than finding a cool new marketing tool, and that’s finding a <i>free,</i> cool new marketing tool. Here’s a list of four …

A health care app that'll prescribe you other apps

There are at least 265,000 mobile health apps.<p>The trick is distinguishing the digital tools that improve care from the ones that have little impact or can even can harm people.<p>A project out of Mt. Sinai Health System in New York City has developed an app to offer that service.<p>"Prescription …

5 trends CMOs better have a grip on in 2017

Chief Marketing Officers (CMOs) never seem to have enough time to do all of the tasks they need to accomplish in a given day. To be successful, CMO …

Marketing

9 Reasons Your Cold Email Got Answered | Inc.com

Yesterday, I posted a real-life email that contained almost all of the errors that will get an email deleted rather than read. It ran the gamut from biz-blab to sales talk to awkward redundancy.<p>Because of that, that email probably got a perhaps a 5% open rate and probably less that .1% response …

Marketing

Diabetes pill may lower risk of eye disease in elderly

Metformin, a pill that lowers blood sugar in people with diabetes, might also reduce their risk of developing glaucoma, an eye disease that can lead to vision loss and blindness, a new study suggests.<p>While the results can’t prove the drug prevents glaucoma, researchers found that diabetics taking …

Diabetic blindness could be reversed with eye injection

Injecting the drug ranibizumab into the eyes of diabetics improved their sight and prevented further deterioration<p>Diabetics blinded by the disease have been offered new hope afters scientists unveiled the first new treatment in 40 years.<p>Researchers said that injections of the drug ranibizumab …

Researchers reduce VR sickness by letting your eyes focus

Virtual reality has unlimited potential, but it could make you sick. Stanford researchers are trying to solve that problem by tapping another new tech, light-field cameras. You see, VR devices can cause fatigue and nausea because of the "flat plane" 3D images they produce. Since those images don't …

Virtual Reality

The Future of Diabetes Management - The Medical Futurist

<b>One in eleven persons has to cope with diabetes worldwide on a daily basis</b><p>According to the latest estimates of the WHO, 422 million people suffer …

National Health Spending 1960-2013

The last two years have seen two notable events for the U.S. health care industry. In 2014, the implementation of the Affordable Care Act (ACA) led …

Health Care

Superbug known as ‘phantom menace’ on the rise in U.S.

<i>This post has been updated.</i><p>A particularly dangerous superbug, dubbed the "phantom menace" by scientists, is on the rise in the United States, according to a report Thursday by the Centers for Disease Control and Prevention.<p>This superbug's strains belong to the family of bacteria known as CRE, which …

There's a new type of medicine that could save the US billions over the next decade — but not everyone wants that to happen

They're called "biosimilars," and an easy way to describe them is that they're like a generic version of biologic medications, which are medicines produced by living cells.<p>But it's a bit more complicated than that. Unlike generics for chemical-based drugs (think antibiotics or birth control pills) …

7 Tips for the Most Successful Facebook Ads You've Ever Created

What does a really successful Facebook ad look like?<p>To figure out how Facebook's algorithms for ads affects the success of ads, social media …

American Medical Association wants to ban ads for prescription drugs

On Tuesday, the American Medical Association called for a ban on consumer advertisements for prescription drugs and medical devices, an attempt to help customers make the best, most affordable health care choices, the group said. The AMA claims drug advertisements create high demand for the …

Average Annual Cost Of Specialty Drugs Now Exceeds US Median Household Income

Earlier this month, we reported that Senators Susan Collins (R-Maine) and Claire McCaskill (D-Mo.), who together lead the Senate Special Committee on …

Specialty drug prices are soaring

Although there is no precise definition for specialty drugs, many of them are relatively new, are administered by injection and are used to treat conditions that often impact older Americans, such as cancer, rheumatoid arthritis and multiple sclerosis.<p>Specialty drugs are among the most expensive …

16-Step Blueprint to Master Your Digital Marketing in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>“Most people overestimate what they can do in one year and underestimate what they can do in 10 years.”</i><p>Entrepreneurs might politely disagree with the aforementioned quote from Bill Gates. There is a heck of a lot that you can accomplish …

The Healthy Snack Your Sweet Tooth Will Die For

Dessert lovers, unite!<p>I don't know about you, but every day around 3 p.m., I get a pretty serious craving for a snack—and it's usually for something sweet. And then, suddenly, I've torn through half a sleeve of cookies like I haven't eaten in days...and I'm well on my way to a stomach ache. Let's …

Healthy Eating

Micellar Water as Face Wash: Does It Work? And 3 of Our Favorites

I've been on a mission to overhaul my skin care routine. It started out intense with scrubs, peels, and laser treatments, but now in skin rehab, I've put the brakes on harsh ingredients and products in exchange for gentler ones. And you know what? My skin has been really happy about it.<p>That's why I …