Michelle

69 Flips | 5 Magazines | @Michelle42ch | Keep up with Michelle on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michelle”

This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads

Is this Mazda billboard turning heads? You can count on it.<p>Installed on Monday in the retail concourse of Toronto’s Royal Bank Plaza, the digital …

58% Abandon Mobile Transactions Before Checkout

It’s not surprising that consumers around the world are using their smartphones to make purchases.<p>However, while an overwhelming number of people …

eCommerce

New York Times Offers Free Spotify Service to Boost Subscribers

New York Times Co., looking for ways to persuade readers to pay for news, is working with Spotify to give new digital subscribers to the newspaper …

Give the People What They Want: Building a Better Mobile Ad

We’re in the business of giving people what they want. And when 80 percent of consumers make purchases on their phones—many of them on a monthly …

Flipboard Redesigned Its App as a ‘Smart Magazine’ for Personalized and Socialized Reading

In what it’s calling the “world’s first smart magazines,” Flipboard has begun using machine learning technology to better customize content for each …

Bing Refuses To Run 7 Million Ads For Misleading Content In 2016

Bing Ads this week released a list of actions that it has taken to keep those searching the Web safe from misleading or malicious activity often …

Under Armour is the latest brand facing backlash after CEO praises Trump

Under Armour is the latest brand to have the internet up in arms, thanks to CEO Kevin Plank’s enthusiastic endorsement of President Donald …

Advertisers say Snapchat's unique selling point is that it's the cool, new thing — which puts a lot of pressure on the company to stay relevant

Snapchat parent company Snap Inc. lifted the lid on its advertising business when it made its IPO public earlier this month.<p>We found out that the company generated $404.4 million in revenue in 2016 (up 6x year-on-year), that it has 158 million daily active users, but also that its daily active user …

Advertising

A fan live broadcasted a soccer game through Periscope – and that's bad news for live sports

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>A soccer fan in the UK live broadcasted a professional soccer match from his stadium seats through Periscope, and over a hundred thousand people worldwide tuned in, The …

How Grupo Bimbo used social listening to boost sales of its Gansito cakes to $580,000

In today’s always-on social media world, several brands including Marriott and Nestlé are battling to make sense of real-time data on a daily basis. …

Fox rejected the original 84 Lumber immigrant ad which included a wall

84 Lumber's ad featuring an immigrant and her daughter was among the most controversial ads at the Super Bowl.<p>But the version of the ad people saw on television had been edited by Fox to omit a scene with a border wall.<p>The 90-second ad that aired on TV during the Super Bowl depicted a Mexican …

Advertising

Virtual Reality Headset Sales On A Tear

Virtual and augmented realities are moving well into the millions.<p>That’s millions of units and millions of dollars.<p>A new forecast now projects VR …

Facebook may be coming to a TV set-top box near you

If you like to watch videos on Facebook with your phone or tablet, you may be soon get that same experience on a bigger screen. A new report claims that Facebook is working on a video-themed app specifically for TV set-top boxes, along with plans to license long-form TV content.<p>The report comes …

Set-Top Boxes

Mobile advertising: Stop fraud and step up clicks (VB Live)

<b>Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our VB Live event to learn how to stay in front of your audience, ahead of your competitors, and on top of fraud.</b><p><b>Register here for …

Digital Advertising

Snap says its automated ad sales are finally ready — just in time for the IPO

Any advertiser can now use the ad tech to buy Snapchat ads.<p>Snap’s advertising API, the technology it uses to automate ad sales on Snapchat through a bidding algorithm, is out of beta just in time for the company’s highly anticipated IPO.<p>Snapchat started selling ads through the API back in October, …

AdTech

3 Digital Marketing Strategies That Will Rule 2017

Digital marketing moves fast. Make sure you are investing in these initiatives before your competitors.<p>Online advertising saw a 7.1% gain in 2016. It's expected to grow by double digits in the next year.<p>There's a good reason for that. As consumers turn off the TV and turn on the Internet, …

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, …

Starbucks’ App Now Includes a Voice-Activated Ordering Bot

A bot will now serve you Starbucks coffee. After quietly announcing that the brand was working on an AI-powered voice assistant in December, 1,000 …

Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?<p>To find …

Budweiser's Super Bowl ad will tell the story of its immigrant cofounder's journey to the US — but the brand says it's not making a political statement

The "Born the Hard Way" 60-second spot is described by Adweek as a "gritty, compelling" period film about Busch's early steps toward creating the world's largest brewer.<p>Set on the Mississippi River, the ad sees a battered Busch — played by Sam Schweikert — jump off a burning steamboat on to the …

Advertising

Millennials Prefer Practicality Over Luxury In Cars

Millennials view cars as a necessity rather than a luxury, according to a study from Crowdtap, to be released Jan. 31.<p>Millennials in big cities are …

The TV Ad Isn't Going Anywhere—It's Going Everywhere

You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re …

Facebook is leaning toward long-form video

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook tweaked how it surfaces videos to users in its News Feed: longer videos with higher completion rates will now be ranked more prominently in the News Feed. As a …

Advertising

The future of advertising is ‘fewer, better ads’

“By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be,” Deep Focus CEO Ian Schafer says.<p>For more than a decade, the online advertising world has been dominated by “display ads” served up to consumers alongside web content, search results or social …

Betting on Facebook and Snapchat hasn’t paid off big for publishers, a study shows

If journalists were betting on third-party apps, like Facebook and Snapchat, to revitalize their businesses, they may be disappointed. Early signs show that the giants of online social networking and messaging aren’t huge sources of revenue for publishers.<p>Content on third-party platforms—where the …

Social Media

The Story Behind the Pants-Soiling ‘Rings’ Prank That Has 200 Million Views in 24 Hours

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely …

One of Pepsi’s Super Bowl commercials will have nothing to do with soda — and that should terrify Coke

The beverage giant bought a 30-second Super Bowl ad to debut the company's new premium bottled water brand, "LIFEWTR," The Wall Street Journal reported Tuesday.<p>At first glance, it's an unconventional decision for the company. However, as consumers move away from sugar-sweetened beverages, bottled …

Inmoji Launches Self-Service Platform For Anyone To Advertise Using Emojis

I know how exciting advertising tech is. I can sense your wavering trepidation at reading about anything advertising related. On the other hand, this is about emojis as well and I know how much you love emojis. After all, emojis could be the future of communication so why not advertising as well? …

How Dippin’ Dots turned Sean Spicer’s Twitter beef into social media gold

Sean Spicer’s bizarre beef with Dippin’ Dots has, after nearly a decade, finally come to a head. And its conclusion may just have the opposite effect …

Google Blocked Over a Billion ‘Bad Ads’ Last Year for Misleading Users

While everyone on the internet is used to seeing a lot of bad ads, there are millions of others that never see the light of screens.<p>Today in its …