Michella

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5 digital marketing trends that will disrupt your business

The gloves have come off and marketers now are playing for keeps.<p>Right now, it’s the best of times and the worst of times for business marketing.<p>On one hand, there are unprecedented opportunities for reaching potential customers with precisely segmented messages, quantifying the impact of marketing …

17 Overlooked Content Marketing Promotion Ideas To Try in 2017

As marketers, we often face tight time frames and demanding deadlines when it comes to publishing our newest content offering. From hitting publish …

Marketing

8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's …

Marketing

7 Online Marketing Trends That Will Dominate 2017

2016 was an amazing year for online marketing, but the industry never slows down. We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly.<p>Marketing is a field dominated by those with the foresight …

Marketing

How Nutella’s First Branded Content Series Will Spread Happiness

Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from …

Branded Content

4 Facebook Mobile Ad Techniques That Work

Are you looking for ways to reach people on their mobile devices? Are your Facebook mobile ads working? Facebook has tools to help you create …

Facebook

5 Brands with Highly Successful Facebook Marketing Strategies

At this point, everyone and their mother (or, in my case, father) has a Facebook. The social media phenomenon has infiltrated our culture over the …

Want to Raise Down-to-Earth Kids? It Helps to Know a Little Psychology | Inc.com

The rap on young people is that they're entitled and narcissistic. They think the world revolves around them and owes them something. They're brats, basically.<p>Is this true?<p>Absolutely not, reply a whole host of Millennials, who point out that it's their parents who tanked the economy and their …

Psychology

Videos Create Killer Brand Awareness

It's almost 2017 and some companies are still using plain text.<p>Brand awareness is a key influencer in the sales process.<p>Not only should customers know your name, but your customers need to know that your brand image is aligned with their values. The best way to do that today is with video marketing …

Marketing

5 Simple Ways to Grow Your Business Using Social Media

It only makes sense to engage with your customers where they hang out.<p>There's no question your customers are spending time on social networks, whether it's Facebook, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Twitter, or any number of other apps and websites where people are hanging out in …

Marketing

Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

You are an AdWords <i>savant</i>.Revenue’s through the roof.Peeps search. Click. Browse. Buy. Repeat.Like a literal printing press.So you look around, …

Marketing

Advertising on mobile: it's all about 'stopping the thumb'

Creating "thumb-stopping" content is the goal, and marketers are doing everything they can to achieve it.<p>NEW YORK: Almost 80 years old, the deodorant …

Is Community-Based Marketing Trending?

A startup’s main goal is to make sure they get a good customer base. Through constant promotion and high costs, they get a decent consumer-base. However, after the initial startup, a company’s goal changes and finances need to be readjusted. In order to help with reducing marketing costs, a …

Marketing

5 European destinations that are totally underrated (plus 3 that are a little overrated)

I RECENTLY QUIT MY JOB in New York City to circumnavigate the globe by couch-surfing through my social network, and my first stop was Europe. Though …

European Travel

Uber's new Spotify and Pandora features make carpool karaoke even easier

Your driver may even join in<p>Uber is a pretty simple app to use: press a button, hail a ride. But now things are getting a little funkier, thanks to an integration with Pandora and Spotify that allows you to seamlessly play your music during your next trip.<p>Passengers will be notified when their …

Carpool Karaoke

32 thrifty ways you can improve your home on a budget

If you're anything like us, even when you've finished decorating your house completely, you'll still be tempted to tweak and look for ways to …

Home Decorating

The World’s Most Colorful Cities

It’s easy to spot the Venetian Island of Burano from the sea. The jewel-colored homes act like a beacon, which is what they were intended to be. …

Cities