Michel Boerman

12 Flips | 1 Magazine | 2 Likes | @MichelBoerman | Keep up with Michel Boerman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michel Boerman”

The Top 10 Trends Driving Marketing In 2017

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in …

Marketing

Want to Work Smarter, Not Harder? 10 Scientifically Proven Ways to Be Incredibly Productive

Of course you do. So here's how.<p>I absolutely believe in the power of hard work. Like Jimmy Spithill, skipper of Team Oracle USA, says, "Rarely have I seen a situation where doing less than the other guy is a good strategy."<p>That's basically my mantra: I may not be as talented, or educated, or …

8 Retail Experts Offer Their Top Tip on Building Brand Loyalty

Earning your core customer’s loyalty is the bread and butter of any business, whether you own a local coffee shop or an enterprise software …

Top 5 ways to save big bucks on groceries

The average Canadian household spends around $6,000 a year on groceries, making that trip through the check-out aisle one of the highest household …

In today's market, your food chooses you

It's no secret your taste in food can change as you get older – but the more important change for marketers is how your taste compares with your kids' or parents'. As Ann Hui explains, companies are learning a lot more about the eating habits of Generations X, Y and Z and it's changing how your …

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Here Are the Top 10 Brands, According to Millennials

Can you guess which ones they are?<p>Millennials are obviously a big market for companies--they're starting families, buying houses and consuming technology in various ways. But is dropping major coin on marketing to this audience worth it? A new survey on Millennial consumers says not so much.<p>What …

Compel. Don't Tell: How To Stand Out in a Noisy World.

In order to stand out in the competitive world of business today, we must develop ways to communicate our ideas and draw attention to our products and services, while at the same time, walk a very delicate balance of not coming on too strong. If potential customers feel like you are coming AT them, …

Lessons from Mario: How to create successful brand characters

<i>Diarmid Harrison Murray is creative director, 3D at MPC Advertising, a virtual FX studio whose work has included creating Monty the Pengiun, the star</i> …

The 3 stages of failure in work and life — and how to overcome them

One of the hardest things in life is to know when to keep going and when to move on.<p>On the one hand, perseverance and grit are key to achieving success in any field. Anyone who masters their craft will face moments of doubt and somehow find the inner resolve to keep going.<p>If you want to build a …

Motivation

What is Brand Storytelling?

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, …

Marketing