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Security, Preparedness, and Exposure - The Panama Papers Paradigm

<i>By Samantha Kruse, Account Supervisor, LEVICK</i><p>The fallout from the leak of 11.5 million documents held by Panamanian law firm Mossack Fonseca, first …

Unlocking The Potential Of The Participation Age

<i>By Jake Athey, Director of Marketing, Widen Enterprises</i><p>Technology has irrevocably changed the face of today’s consumer and their relationships to the …

Taking Social Listening Beyond Customer Care

<i>By Paige Leidig, CMO, NetBase</i><p>The potential of social media extends far beyond customer service and reputation monitoring. With real-time access to …

New Magazine Launches - Food, Art, And Sports Dominate the First Quarter of 2016

The first quarter of 2016 witnessed the launch of 199 new titles compared to 191 in the same period of 2015. While we saw an increase of eight …

Mountain Biking

Checklist: International Press Release Distribution Made Easy

Reaching new audiences is a constant challenge for most brands. And with so many promotion options across social, paid, earned, and owned media, a …

Gary Vaynerchuk on Nonprofit Marketing - The Same Rules Apply

How to Make Your Content's Call to Action Count

Lego Is Helping Kids Make Their Prosthetics Cool

How do you help children to feel normal and accepted in spite of a disability like a missing limb? For Carlos Arturo Torres, a Chicago-based …

The Trump Effect: Has He Changed Politics and PR Forever? (Op-Ed)

Will his Brand of “Communications” Work Elsewhere in PR?<p><i>By Andrew Blum PR Consultant & Media Trainer, AJB Communications</i><p>Has Donald Trump changed …

March Madness Marketing Stats & Viewership Trends

<b>Editor’s Note:</b> With millions of viewers tuning in every year, March Madness is an incredible opportunity for brands to engage with consumers. From …

Let Them See Right Through You (Or at Least Your Logo)

<i>By</i> <i>Kerri Donner, Marketing Communications Manager, Stanton Public Relations & Marketing</i><p>We are three months into 2016 and already it seems that …

Love It or Hate It, Don't Ignore Potential of Twitter

<i>By Jill Kurtz, Kurtz Digital Strategy</i><p>The constant barrage of content on Twitter makes it one of my least favorite social platforms. But there are …

India’s Blueprint to Navigating Reproductive Choice

<i>By Emma Beck, Account Executive, LEVICK</i><p>Amid the rhetoric of this presidential campaign cycle, women’s reproductive health has emerged—and remains—a …

Pro-choice Movement

3 Key Roles for Communications in a Sales Force Transformation

<i>By Warren Shiver and Michael Perla</i><p>In our research for our book, <i>7 Steps to Sales Force Transformation</i>, we found that one of the critical factors – …

Polyamorous Love Finds A Place On OKCupid

In 2014, you could go to OKCupid and register as someone in an open relationship, but they’re rolling out a new category: the polyamorous or poly …

Public Relations - Beyond ROI

<i>By Mark Weiner, CEO of PRIME Research-Americas</i><p>Since the dawn of public relations, PR people have sought to compute the link between PR and …

PR is the Best Kept Secret in Effective Content Marketing

<i>By Frank Strong, Author of the blog, Sword and The Script</i><p>A reporter from <i>The Washington Post</i> took an interest on a story pitch about small businesses …

Gary Vaynerchuk - Meditation...The Next Big Business Wave

There’s a big up-and-coming space in business in the next 5 years. Much like what happened in NYC with fitness gyms like SoulCycle and Bikram Yoga, …

Content Strategy Challenges on #DigitalPR Chat

According to several studies on the problems companies face with content, the top thee challenges are<p>1. Lack of resources and capabilities<p>2. How to …

Shift Happens: How Marketers are Navigating Their Biggest Challenges of 2016 (Free Webinar)

Join the Discussion with Experian Marketing Services and Publishers Clearing House<p>Wednesday, April 13th at 1pm EST<p>Tweet your questions to …

The ‘Whole Social Map’ Of A Teen Girl’s World Is On Instagram

Teenage girls have a full time job that even their parents might not be aware of. They need to keep their brand “relevant” on Instagram. Their …

Rebecca Lieb - The Eclipse of Online Ads

<b>Editor’s Note:</b> In this report, marketing expert Rebecca Lieb explores why marketers need to focus on customer-centric marketing strategies that rely …

6 New Strategies for Engaging Millennial Talent

<i>By Evan H. Lesser, General Manager, getTalent</i><p>An untold number of articles and advice columns have been written about how the Millennial generation …

The 5 Rules of High Quality Content (Press Releases)

Producing high quality content – and delivering it to a specific audience – is difficult. Whether your target audience is a customer, investor or …

In Investor Relations, the Little Things Matter

<i>By Marian Briggs, Executive Vice President, PadillaCRT</i><p>It started when I turned on CNBC in my hotel room early on March 16. The biotech reporter was …

Do Former Sell-Side Analysts Make the Best IR Officers?

<i>By Rob Berick, Senior Vice President / Managing Director, Falls Communications</i><p>There seems to be an increasingly steady influx of former sell-side …

The Remarkable SEO Power of Republishing

<i>Editor’s Note: Rand Fishkin’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.</i>

How the C-Suite Can Keep its Finger on the Generational Pulse

<i>By Ann Arnof Fishman, President, Generational Targeted Marketing</i><p>How well do you know your customers? Are you in touch with America’s six distinct …

Gary Vaynerchuk - Twitter Still Has A Massive Business Opportunity For Your Company

When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter. It is …