Michael Schöning

6 Flips | 1 Magazine | 1 Follower | @MichaelSchning | Keep up with Michael Schöning on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Schöning”

Comment on Cross-Device Identity: Data Management’s New Battleground by Alberty

With PPC, you effectually skip over the middle circle which cost you. By avoiding your prospects’ inboxes, you’re only competing with marketers on a …

Advertising Industry

Debunking the Myths Around Programmatic Video

<b>Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’</b> …

AdTech

Videowerbung: VAST vs. VPAID

Es rumort zwischen den Bewegtbildvermarktern und den Werbetreibenden. Der Grund ist ein Streit um zwei Standards in der Online-Videowerbung. Denn der …

Digital