Michael Moore

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100 Marketing Skills That Build Great Marketing and Sales Careers | Inc.com

Marketing has become incredibly complicated: Different methods, different outlets, different ways to accomplish goals... most marketing professionals must be Jacks and Jills of many trades.<p>Why skills do you need to add to your marketing toolkit? Good question -- so let's ask someone who knows for …

Marketing

#5 Ways to Make Your Marketing Strategy Hyperlocal

Businesses interested in leveraging the local community to generate revenue, have to partake in community discourse in order to initiate and build loyal relationships eventually<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise …

Audio Branding: Target Tunes Up Its In-Store Experience

Target is focused on creating a unique, relevant and enjoyable in-store customer experience to hold on to its brick-and-mortar clientele as more …

What you need to know in advertising today

Lyft<p>As Uber flounders amid a spate of branding disasters, rival Lyft is surging.<p>After a trying few months, it’s been a particularly brutal week for the ride-hailing app. Tuesday saw the release of the results of an intensive, monthslong investigation into its culture, followed by CEO Travis …

How Can You Tell Someone Has True Leadership Skills? Look for This 1 Rare Sign | Inc.com

Ever been in an important meeting where a topic on the agenda causes tension that you can cut with a knife? Instead of colleagues speaking up to solve an issue, you get poker faces and eyes looking down to avert what nobody wants to deal with.<p>The same is true when it comes to having those tough …

Team Building

TV advertising is slipping and it can't blame the economy this time

According to a new report from the ad buying giant Magna Global, spending on TV ads by marketers will dip by 1% this year.<p>It would be the first time that's happened since 2009. At that time, the economy was in freefall and unemployment was high, and the TV ad business naturally was feeling the …

Cannes Lions ain’t what it used to be – creativity is evolving

Every year we ask people for constructive criticism about Cannes Lions, so we can try our best to improve the festival. When we do, I sometimes hear: …

5 Leadership Mistakes Even the Best Bosses Make | Inc.com

If you think your boss is some freak of nature and you're the luckiest person alive, I'll break it to you gently: He or she is human and will make mistakes.<p>The great ones rise up from their errors by A) acknowledging they made a mistake and correcting a behavior (think humility), or B) …

Employment

Create Content for Your Personal Branding That is Engaging

Content that gets noticed is an important tool for your personal brand in which your business can establish itself as an expert in your industry and …

The 2-Step Process to Boosting Your Brand in 2017

Want to build an audience? Here's how.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this video, Entrepreneur Network partner 7Twelve Marketing explains how to build your online presence through two simple steps.<p>The first step is understanding social media platforms. Just because …

Business tips: How to build a successful personal brand

June 11, 2017: Your personal brand can help your business gain a competitive advantage. So as a business leader your brand should reflect your values …

Is The Concept Of Brand Loyalty Dying?

Brand loyalty: the tendency for customers to favor one brand, consistently, above its competitors for goods and services, even when new purchasing opportunities expose themselves. Brand loyalty and customer retention go hand-in-hand, and are profitable goals for businesses to target. After all, …

Branding

Elon Musk's $1 billion AI startup has developed a system that trains robots in VR

OpenAI, the artificial intelligence research company set up by Elon Musk, has come up with a new method for teaching robots — giving them a demo in virtual reality.<p>The non-profit, which is funded to the tune of $1 billion, trained a self-learning algorithm to complete a task after a human …

“We should not talk about jobs being lost but people suffering,” says Kasparov on AI

How can humans stay ahead of an ever growing machine intelligence? “I think the challenge for us is to always be creative,” says former world chess champion Garry Kasparov, speaking on stage here at TechCrunch Disrupt New York.<p>It’s twenty years since Kasparov lost to Deep Blue, IBM’s supercomputer. …

Watch an AI teach itself to drive in 'GTA V' on Twitch

While automakers are still negotiating with local and state governments to let autonomous cars test drive on open streets, one programmer has found a more accessible proving ground to teach AI how to be a motorist: Grand Theft Auto V. It's not the first time folks have used the game to train their …

Grand Theft Auto

In the AI wars, Microsoft now has the clearer vision

A week ago, Microsoft held its Build developer conference in its backyard in Seattle. This week, Google did the same in an amphitheater right next to its Mountain View campus. While Microsoft’s event felt like it embodied the resurgence of the company under the leadership of Satya Nadella, Google …

There's Only 1 Thing You Absolutely Must Do During a Job Interview | Inc.com

<i>"What are the worst mistakes people make in job interviews?" originally appeared on Quora--the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Dandan Zhu, top billing headhunter, career coach, CEO and founder of Dandan Global, on</b> …

Employment

Why TV Advertising Is About To Change Forever

With the launch of DirectTVnow recently and the promise of a similar offering from Hulu soon, cord cutting could be about the get real, but will we unleash the real potential of it or make the same mistakes of the past?<p>People in an industry tend to see things rather differently from people outside …

Apple Pay

How to Decide Which Social Video Platform Is Right for Your Brand

It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools …

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

Sometimes the best way to promote your business is to promote yourself.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal brand is defined as attaching monetary value to a …

Personal Branding Tips from 28 Experts [Infographic]

Want to accelerate the success of your career via digital media? Your goal must become to be recognized for your area of expertise.<p>"Recognition is …

What Transformational Brands Do: Manifesto Marketing

I<p>call it "manifesto marketing" when a company broadcasts the reasons why it does what it does, its values, or its beliefs, incorporating them in its …

26 Ways to Develop Your Personal Brand Online and Off

You’re a sales and marketing machine. You’re constantly selling yourself and your ideas. You’re attaching your name to a specific area of expertise …

5 Ways to Get Your Brand to Tell a Story on Social Media

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with …

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for "more") and …

8 Tech Tools To Communicate Your Ideas More Effectively

Love it or hate it, presentation matters. To quote the poet William Carlos Williams, sometimes “It is not what you say that matters but the manner in which you say it.” Here are eight tech tools to help you communicate your ideas more effectively (and, dare I say, beautifully).<p><b>1. Lucidchart</b><p>The tool …

Infographics

Simple Tips to Nail Job Interviews, Even if You're Shy or Introverted

Job interviews are extremely draining experiences, even moreso if you’re shy, or if you’re introverted and spend a ton of energy just putting …

How to invest with $5, $50 or $100

Investing isn't just for the rich.It is true that if you have lots of cash, you'll have lots of options on where to put it. But if you are just …

Once more with feeling: why brands need purpose in a post-truth world

Brands have been jumping on the purpose bandwagon for some time now, but with the west mired in political uncertainty, is it time for advertisers to …