Michael Krivich

239 Flips | 10 Magazines | @MichaelKrivich | Keep up with Michael Krivich on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Krivich”

How user-generated content can win hearts and minds

User-generated content can help advertisers win the trust of today's ad-avoiding consumer by providing social proof from a community of advocates …

Marketing

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

<i>Mars has pulled its advertising from YouTube after it discovered a pre-roll ad for its Starburst brand was shown before a drill video – a form of</i> …

Stereotypes

Twitch, Pinterest, Instagram, chatbots and video are the future of social media say Social Buzz judges

Social media is moving at such a fast pace it can be hard to keep up with what’s hot or not and what’s tapped as the next big thing. The Drum spoke …

Social Media

Move Over Millennials: It's Time To Discuss How To Win With Generation Z Moms

Generation Z is comprised of the 67 million people born between 1995 and 2010. It’s been reported that they contribute $44 billion to the U.S. economy and influence $600 billion in family spending. Though the oldest member of this generation is 23 years old, in just four years nearly half of all …

Social Media

Gilead spotlights Truvada ads as preventive use grows

Dive Brief:<p>Gilead hopes a new direct-to-consumer ad campaign for its HIV medicine Truvada will help boost awareness about its use as a preventive …

The Importance of Digital Marketing in 2018

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, …

Marketing

NBA's Pam El: ‘Being a mascot is what led me to be CMO, I knew it needed to happen'

Pam El, the chief marketer for the NBA, delivered a keynote about finding your passion at a leadership seminar hosted by women’s trade organization …

High School Basketball

What will unemployment look like in the future?

<b>If machines really are set to take over the workforce, will we need to reassess our roles as human beings, develop new skills and decide whether to</b> …

Universal Basic Income

Facebook Removes Some Targeting Options To Settle Civil Rights Investigation

Facebook will no longer allow advertisers to target certain ads based on race, national origin, disability status, and other characteristics …

Civil Rights

Tronc culls 50% of NY Daily News editorial staff in favor of 'breaking news'

The New York Daily News announced layoffs to half of its editorial staff earlier this morning (July 23).<p>In a meeting that reportedly lasted less than …

Tronc

Transforming customers into fans

Having your customers be your no.1 fans – your own cheerleaders who make the case for your brand – is surely the goal every B2C marketer strives …

Customers

What Looks Like Ceres on Earth?

With its dark, heavily cratered surface interrupted by tantalizing bright spots, Ceres may not remind you of our home planet Earth at first glance. …

Astronomy

A timeline of Papa John's founder John Schnatter's downfall

John Schnatter, founder of Papa John’s, is now the former mascot, chief executive and chairman of the pizza chain after a tumultuous year. He has …

Pizza Hut

Facebook suspends Crimson Hexagon over alleged data sharing violations

Facebook today (July 20) announced the suspension of Boston-based analytics firm Crimson Hexagon as it investigates a reported breach of a …

Social Media

Radiation Maps of Jupiter's Moon Europa: Key to Future Missions

<i>Map of Europa's surface showing the regions that receive the highest radiation dose (pink). Image credit: U.S. Geological Survey, NASA/JPL-Caltech,</i> …

Astronomy

Going on the offensive: The use of attack sites in reputation management

In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely …

Online Life

'Storm Chasers' on Mars Searching for Dusty Secrets

Storm chasing takes luck and patience on Earth -- and even more so on Mars.<p>For scientists watching the Red Planet from data gathered by NASA's …

Dust Storms

Facebook-Funded News Shows to Premiere July 16, With More on the Way – Variety

The first fruits of Facebook’s multimillion-dollar investment in news programming from brand-name TV networks and digital media companies will go …

NASA's Cassini Coverage Lands an Emmy Nomination

The Academy of Television Arts & Sciences nominated NASA's Jet Propulsion Laboratory in Pasadena, California, for Outstanding Original Interactive …

Facebook trials subscription tool to appease Instant Article publishers

Social network Facebook is looking to deliver the goods for publishers concerned it is not doing enough to help them monetise while it flourishes …

Public expects brands to force social media sites to tackle fake news and protect data

An Edelman Trust Barometer Special Report has found that brands are feeling the pain from the public's newfound lack of trust in social media …

Twitter updates app to highlight big events, news stories | Reuters

SAN FRANCISCO (Reuters) - Twitter Inc said on Wednesday it is changing its service to give more space to major events such as the World Cup, earthquakes, royal weddings and elections in a bid to make it easier for people to find interesting tweets.<p>A 3D-printed logo for Twitter is seen in this …

Social Media

NASA Finds Ancient Organic Material, Mysterious Methane on Mars

NASA's Curiosity rover has found new evidence preserved in rocks on Mars that suggests the planet could have supported ancient life, as well as new …

NASA to Host Live Discussion on New Mars Science Results

The media and public are invited to ask questions during a live discussion at 11 a.m. PDT (2 p.m. EDT) Thursday, June 7, on new science results from …

Warm Water Creeps into Otherwise-Calm Central Pacific

After a mild La Niña late last year, temperatures, convection and rainfall rates in the equatorial Pacific Ocean returned to normal by early April of …

Apple set to explore digital advertising once again

Apple is reportedly set to foray into the advertising business again by creating an 'Apple Network', according to The Wall Street Journal.<p>The company …

Group Files First GDPR Complaints Against Facebook, Google

Europe’s General Data Protection Regulation (GDPR) took effect today, and complaints were promptly filed by a nonprofit group against Facebook, …

Snapchat starts showing six-second ads that viewers can't skip

Snapchat viewers are seeing a new type of ad—ones they have to watch.<p>On Monday, the first forced-view ads, meaning they can't be skipped, started …

A Pale Blue Dot, As Seen by a CubeSat

NASA's Voyager 1 took a classic portrait of Earth from several billion miles away in 1990. Now a class of tiny, boxy spacecraft, known as CubeSats, …

CubeSat

NASA Highlights Science on Next Orbital ATK Mission to Space Station

NASA will host a media teleconference at 10 a.m. PDT (1 p.m. EDT) Thursday, May 10, to discuss select science investigations and technology …