Michael Heywood

58 Added | 3 Magazines | 21 Following | @MichaelHeyw2018 | Keep up with Michael Heywood on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Heywood”

Five Things You Should Know About GDPR

The GDPR deadline is fast approaching. Are you ready?<p>The incoming General Data Protection Regulation (GDPR) launch is a hot topic at the moment, and that's not surprising. After all, it's the most significant change to data protection laws in several years, and it also includes the deployment of …

Personal Data

The Key to Creating Value in Business

Reading Time: 4 minutes<p>Creating value is the essence of business. But sometimes we lose sight of what value really is. We turn it into an abstract …

Small Business

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard …

Marketing

Fox News host Laura Ingraham has waded into two huge cultural controversies recently, and her attacks have backfired

Laura Ingraham, the hard-right Fox News primetime host, has made headlines recently for insulting some of the country's most popular figures on the basis of their liberal politics.<p>Over the last several weeks, the controversial conservative has waded into debates on racism and gun violence, sparking …

Donald Trump

Understanding the Tools of Influencer Marketing [Infographic]

Your email service provider deploys emails. Your programmatic ad platform makes your ad buys efficient. And your influencer marketing platform …

Marketing

7 Search Engine Optimization Tools Every Content Publisher Should Know

Publishing content at scale is a painstaking task, even when it’s a labor of love. Continue reading...

SEO

How to Measure Your Content Marketing Efforts [Infographic]

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects …

Has Marketing Gone Too Digital?

The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift …

Marketing

Permission vs. Interruption Marketing

Seth Godin coined the phrases permission marketing and interruption marketing many years ago, yet many marketers still haven’t truly come to …

Why Duke's Coach K Runs His Brand Like Steve Jobs

Whether it's carrying a clipboard or tilting laptops at an exact angle, Apple and Duke basketball find success in caring for the details.<p>A person can learn a lot about success from carrying a clipboard--if you're carrying it for Duke University basketball legend, Mike Krzyzewski, Coach K. In a <i>New</i> …

Steve Jobs

Kia is seeing 3 times more conversions through its chatbot than its website

At last count, Kia had more than 800 websites where a customer can ask about buying a car.<p>In November, to try and simplify the process, Kia launched …

The New Role Of Marketing

The new role of marketing? Create people-friendly businesses.<p>Advertising is always changing. Remember when UX was all the rage, along with its little …

How to Strengthen Your Hips, Glutes, and Hamstrings for Running

It seems like every year there is a new aspect of running we <b>need</b> to work on<p>One year it was our feet; foot core was the secret to injury free …

Biomechanics

Arm and hand pain causes: Opponens muscles for texting

This is a series on arm and hand pain. If you missed the beginning, go back to the “Checklist of Causes.” In my Neuromuscular Therapy center near …

AdWords

Why the PESO Model is the Future of Digital Marketing

On 27th April, world-leading public relations influencer and author Gini Dietrich is making her first ever appearance at a UK event. She’s been a …

Public Relations

It's Time to Ditch the Paid/Earned/ Shared/Owned Model of Ad Tech

Before the great ad-tech boom, the advertising model was straightforward -- if not simple. The "four Ps" dominated the modern marketing machine, with …

Marketing

15 Minutes to Better Posture

The Routine<p>The five easy exercises that follow—from Calgary, Alberta, yoga instructor Susi Hately (functionalsynergy.com)—can release tension, build …

Yoga

Look Both Ways Before You Cross - Your Customers Are Driving

Inbound Marketing Versus Outbound Marketing<p>The Tables Are Being Turned on Marketing Approaches<p>Updated April 13, 2017<p>Marketers looking for ways to …

Hearts Get 'Younger,' Even At Middle Age, With Exercise

Eventually it happens to everyone. As we age, even if we're healthy, the heart becomes less flexible, more stiff and just isn't as efficient in processing oxygen as it used to be. In most people the first signs show up in the 50s or early 60s. And among people who don't exercise, the underlying …

High Blood Pressure

This is what your smartphone is doing to your brain — and it isn't good

All day long, we're inundated by interruptions and alerts from our devices. Smartphones buzz to wake us up, emails stream into our inboxes, notifications from coworkers and far away friends bubble up on our screens, and "assistants" chime in with their own soulless voices.<p>Such interruptions seem …

Social Media

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.The following are …

AdWords

The Age of Local: The New Marketing

“All politics is local” was a phrase made famous by the late Speaker of the House, Tip O’Neill, and today, all marketing is local.<p>In the ‘good old …

Food Stall Serves Up A Social Experiment: White Customers Asked To Pay More

Can a $12 lunch change the way people think about racial wealth disparity in America? How about a $30 lunch? That's the premise behind a social experiment playing out in a New Orleans food stall.<p>Chef Tunde Way opened his pop-up stall in the city's Roux Carre venue in early February. The listed …

Race & Ethnicity

The Brain-Boosting Tonic This Neurologist Drinks Every Morning

It may sound like hyperbole, but this morning juice recipe really did change my life. What we do first thing in the morning to feed our bodies can …

Wellness

13 Signs of High Emotional Intelligence

Wonder what emotional intelligence looks like in everyday life? Here are 13 examples.<p>In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. The idea--that our ability to understand and manage …

Emotional Intelligence

Italian White Bean, Kale and Potato Stew - Plant-Based Vegan Recipe

• Place a large soup/stock pot over a medium high flame and pour some of the liquid from one of the cans of the diced tomatoes into the pot to cover …

If gender and race are artificial constructs, does diversity matter?

If this is the age of victimhood, then there are no larger (and more recognised) victim groups than gender and racial minorities.<p>My race (and certain …

Feminism

Ad of the Day: 'Nothing Beats a Londoner' says Nike ad mobilising a fanatically fit youth

Nike is looking to mobilise and assemble active Londoners with a new ad campaign designed to show the sheer range of activity undertaken by people in …