Michael Hernandez

23 Flips | 2 Magazines | 28 Likes | 42 Following | 1 Follower | @MichaelHern38mr | Ad guy in the big city. Addicted to data, research on data, tech, digital and IOT. This place keeps me busy.

Meet Marc Dolce, One of Adidas's Biggest Weapons in Its War With Nike

Marc Dolce left Nike for Adidas in 2014—and is just getting started on envisioning the future of the Three Stripes.<p>It’s impossible to talk about The Sneaker Wars between Nike and Adidas—the prolonged period of aggressive competition between the two brands, with the Three Stripes making up …

Verizon's Tim Armstrong is on the shortlist to run the world's largest advertising agency — here's where his discussions with WPP are really at

WPP, the world's largest advertising agency, is looking for a replacement for its recently departed CEO, Sir Martin Sorrell.<p>Tim Armstrong, the CEO of Oath, is said to be on the shortlist. But WPP has not started talking to Armstrong, though it intends to, according to people familiar with the …

Advertising’s hidden class system

The British are class obsessed. We’re fascinated by the divisions that separate us.<p>Everything we do sends out a signal to others about where we …

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever …

How These 4 Brands Are Using Their Apps to Personalize Customer Experience

In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to …

Netflix Fires a Warning Volley

In an increasingly competitive streaming space, Netflix just put its competitors on notice.<p>As the leader in the streaming space, <b>Netflix, Inc.</b> …

Top NYC Startups You Should Know About in 2018

Keep an eye on these companies.<p>If you're looking for intriguing startups to discover, look no further than New York City. The data is clear; NYC rivals the likes of Silicon Valley for startup growth. As such, I did some digging into the NYC startup scene and discovered an array of companies that …

10 Horrible Habits You're Doing Right Now That Are Draining Your Energy

For most people the biggest obstacle they face is themselves, but it doesn't have to be that way.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the greatest ways that you can improve your daily productivity is to cut out habits that drain your motivation. They give you less …

Want to Land One of the Best Jobs of 2018? Here Are 3 Smart Tips | Inc.com

Glassdoor just released its annual report of the 50 Best Jobs in America for 2018. Data scientist and DevOps engineer took the top two spots. But if you don't have the degree or experience for either of these, fear not! There are plenty of others you can choose from. And if you want to increase the …

Employment

4 Ways To Go From Manager To Leader

Perhaps you’re in a leadership role but don’t feel like you’ve earned the respect from your team. Maybe you feel like they don’t even like you. As a career coach to millennials, I’ve had plenty of new managers come to me, desperate to win approval from their team. It’s a classic case of manager …

Leadership

A Look Inside the Marriage of Jeff and Mackenzie Bezos, the Richest Couple in History Who Own More Land Than Almost Anyone Else in America

They have a long history.<p>Jeff Bezos wasn’t alone when he made his cross-county road trip to Seattle in 1994. And he wasn’t alone when he founded …

This Is the Content Strategy I Use to Dominate Your Facebook Feed

Here are the four steps to platform domination.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The problem with most content marketing strategies is that they place content as king. But, content isn't king, and this is why ...<p>It isn't to say creating quality, relevant content isn't …

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Instagram Launches Business Profiles: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

3 Mental Habits That Set True Geniuses Apart

What average people regard as 'work,' geniuses tend to regard as play.<p><i>What are some secret things geniuses do to solve problems? originally appeared on Quora -- the knowledge-sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Steve Denton on Quora:</b><p>I …

4 Digital Advertising Methods That Lead to Success

Advertising technology is a consistently evolving industry. For digital advertisers, keeping on top of new and old marketing techniques alike is a …

This iPhone App Blocks Behavior-Tracking Ads and Evades Blocker-Blockers

The age of the ad-blocker-blocker-blocker is here.<p>Amid the ongoing chaos of the ad-blocking wars, a two-person team of privacy activists have launched Better, a new content-blocking app for iOS with a slightly different approach that seems to evade the blocker-detection schemes of several major …

The 6 best tools for creating infographics

It's quite remarkable to see what you can do within a web browser these days. HTML5 and improved internet connections have enabled us to do just …

16 Trader Joe's Foods You Need To Discover (And Then Hoard)

Did someone say pudding?<p>You're already going to Trader Joe's for the cookie butter, and most of us swear by Two Buck Chuck (which is now actually $3 at most locations).<p>But there are many, <i>many</i> Trader Joe's finds that you're not paying enough attention to ... unless you're a brilliant shopper, that …

These Fruits Help Your Body Burn More Fat

William and Susan BrinsonMen's Fitness EditorsFruit That Burns FatThese fruits kick your body's fat furnace into overdrive.Piling on the grapes and …

Men's Fashion, Style, Grooming, Fitness, Lifestyle, News & Politics

Best of GQ<p>What Artur Samarin pulled off at a school in small-town Pennsylvania is one of the boldest hoaxes of our time.<p>By Daniel Riley17 hours …

iPhone 7 price and release date: latest rumours

The next iPhone - likely to be called the 6s or 7 - could come out next month. Here's how much it might cost, plus news on features and specifications.<p>Apple's latest iPhone is set to go on sale towards the second half of September, after the company announces the new model.<p>The name of the new …