Michael Gingras

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Instagram just made a major move that will turn it into a huge advertising business

The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning.<p>By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more …

The Uber of Agencies: Why Marketers Want to Ride With a New Kind of Shop

The agency model of the future might just Uber.<p>Over the last decade, agencies have kept up with emerging technologies by snapping up companies with …

Get That Life: How I Became the Director of Social Media Marketing for Showtime

Ashmi Elizabeth Dang left a successful career in the music industry to start a new one in TV.<p><i>A career in social media may seem like a dream job to anyone who spends hours upon hours tweeting, snapping, pinning, and Instagramming every day. But it's also one of the fastest-growing career paths in</i> …

33 SEO and Influencer Marketing Examples on How to Build Your Brand

We all want to know how to get our content upvoted. Whether it's on Inbound, Hacker News, Product Hunt, Reddit, or some other platform - we want to …

Marketing

The One Must-Listen Podcast for Social Media Marketers

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros …

5 Twitter Analytics Features You Might Not Know About (But Should)

How to Start Your Facebook Business Page: A Complete Guide

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though …

Inbound Marketing: What Comes After the Tipping Point?

<b>“Inbound marketing is more effective than outbound marketing.”</b><p>Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retention.”<p>…

Instagram just made a major move that is going to turn it into a huge advertising business

Instagram has switched on its advertising API (application programming interface.) It's a major move for the Facebook owned photo sharing app, which …