Michael Eman

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7 tips for dynamic commerce marketing emails - Inside Retail

With global brand and retail spend on digital marketing activities set to reach US$200 billion in 2015, there is no shortage of room to experiment. …

Marketing

Conversion Optimization: You’re Doing it Wrong

If you have a website, then you already know that the ultimate goal is to convert visitors into actual paying customers. But, how does one accomplish …

Hacking Patagonia’s PR Strategy: How to improve your brand’s voice and influence

Patagonia has taken a unique PR strategy for promoting its brand. Read on to learn four lessons from a speech given by Adam Fetcher, Director of …

4 Common Email Marketing Misconceptions . . . Demystified

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they …

Where are customers dropping out of your buying cycle - and what can you do?

How many of you abandon shopping carts online? How many of your customers fail to make a purchase? You may think it is only a small proportion of …

How To Do A/B Testing Right And Avoid The Most Common Mistakes Marketers Make

I’ve been a testing junkie all my life. Whether as the founder of the Single Grain digital marketing agency or as one of the co-founders of Content Marketer, I’ve always been obsessed with pitting web page variations against one another – Thunderdome style – to drive the best results for my …

7 ways to improve the timing of your internal emails

You've got an email lined up to fire off to your employees, and you're ready to click the "send" button.<p>Then a thought causes you to freeze up: Is …

Organically Growing Your Email Subscriber List: 6 Tricks

Despite the growing number of ways to communicate with customers, email remains the best channel for businesses today. It’s scalable, measurable, and …

A/B and see: a beginner’s guide to A/B testing

The process of decision making in design has always been a popular area of discussion. Why do some designers make choices that others don’t, and why …

The anatomy of an effective email

What makes an email work? It isn’t one thing that convinces subscribers to open your email or click on a call to action; it’s a combination of …

Consumers Prefer Email, But Want Choice

Email is the most preferred method of promotional communication for both consumers and marketers, according to a study released Monday by …

What Email Marketers Can Learn From Pinterest's Ad Strategy

Pinterest extended its advertising reach Tuesday by announcing Buyable Pins for Android devices. The company offers the feature on iOS devices, but …

7 Automated Email Campaigns That Win Customers and Keep Them Coming Back

<i>This is a guest post by John McIntyre. John is the founder of</i> <i>ReEngager</i><i>, an agency that helps ecommerce stores increase total sales by 15-30% with</i> …

The New Rules Of Email Marketing

The old rules are broken. Familiar email marketing tactics might enable us to extract one more sale, but they are definitely not designed to respect …

Leverage Global Partners | Luxury International Real Estate Brokers

Shop the Store: Aether<p>LeverageRE<p>Founded in 2009 by film producers/outdoorsmen Palmer West and Jonah Smith, the Los Angeles brand AETHER Apparel is …

The three most popular data insight questions from Email Marketers

Get more from your data with these answers to frequently asked questions from email marketersDigital marketers love their statistics and are always …

YOU134 – How to Put Your Email Marketing Funnel on Steroids, with Pat Flynn

As business owners we know we must make changes in our business – but when, why and how do you make yours? Joining us today to share the latest …

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, <b>email</b> …

Pure360 Reveals the Secrets of Email Marketing's Top One Percent

BRIGHTON, England, Nov 09, 2015 (PR Newswire Europe via COMTEX) -- BRIGHTON, England, November 9, 2015 /PRNewswire/ --<p>Nine in ten email marketing …