Mica Longanecker

158 Flips | 20 Magazines | 1 Following | 1 Follower | @MicaLonganecker | Keep up with Mica Longanecker on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mica Longanecker”

Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score …

How To Write Cold Emails The Right Way

Cold email marketing became popular in the past few years, the idea being that it was an extension of genuine interest and engagement. You’d let …

20 Golden Rules of Email Marketing

With the rise of social media it is not uncommon to hear someone shouting from the hill tops that “email is dead.”<p>However this is often just a …

Marketing

4 tools for building a social media empire

In a business world, not so very long ago, many debated the pros and cons of integrating social media into their company’s marketing plan.<p>A few enterprising leaders championed strategy and took the brave leap into conquering the brand presence on a variety of social media networks. The bricks were …

Customer Service

The most indispensable lessons for social marketing success

The fiercest of business battles are being fought and won on the social networks that are now the hottest properties of the digital world. Facebook, …

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Seven Steps to Selling SaaS like Socrates - it's About Solutions, Not Products!

Socrates is considered the founder of philosophy. His method of teaching was to ask probing, open-ended questions that enabled his audience to …

5 ways to scale your mobile app like a pro from Evernote’s CTO

If you’re a developer looking for a good model for how to build your app, Evernote is a great example to study.<p>Since launching in 2008, the digital notebook service has made its home on just about every mobile platform — iOS, Android, BlackBerry OS, and even Windows Mobile — giving it a lot of …

Adwords vs Twitter vs LinkedIn ads, a small experiment

I am running a course for people who want to create their own commercial software products. Promoting the course has been a challenge. How do you …

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

• 6.6Kshares<p><i>“If you cannot measure it, you cannot improve it” – Lord Kelvin</i><p>This article is a comprehensive and detailed look at the key metrics that …

10 Marketing Tasks You Should Be Delegating

<i>It is guest post day here at Duct Tape Marketing and today’s guest is Amy Metherell – Enjoy!</i><p>Photo credit: Krasimira Nevenova<p>If you’re running a …

Marketing

How we validated our SaaS product without building it

When we first started Sendwithus we had no idea what we were going to build. We knew that transactional email was a problem worth solving and we were …

A Quick Guide To Successful User Onboarding for SaaS Products

You got people to sign up for your free SaaS trial – great! Trouble is, a significant percentage of users sign up for the trial, log in once, and …

15 Psychological Studies That Will Boost Your Social Media Marketing

How does your audience decide what it wants to click, share, favorite, and purchase?<p>Understanding a bit of behavioral psychology can go a long ways …

5 Rules for Closing the Deal With Investors

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How much capital do you really need to get your company up and running with money left over to operate? Answering that question is one reason a solid business plan is so important. If you raise too little, you risk running out of money …

The 4 Easiest Ways to Supercharge Your Social-Media Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all pervasive this medium has become in the last decade. The average American spends 2.7 hours every day on …

Startup CEOs Reveal the 1 Question They Ask Every Job Candidate

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The companies in this article were included in the</i> <i>Entrepreneur360™ Performance Index</i><i>.</i><p>Part of the appeal of running your own business is that you get to hand-pick exactly who you work alongside each day. But let’s face it: it seems as if …

21 Resources For Mastering Online Marketing

Imagine that you could have instant access to the right tools and information on online marketing and how to drive more targeted traffic. <i>How much</i> …

Marketing

How to Leverage Your Twitter Profile for Social Selling

<i></i><i>AG Salesworks is pleased to bring you a guest post from Emma Snider, staff writer for the HubSpot Sales Blog.</i> Twitter is all about clarity and …

Peloton Technology: The firm wants to save trucks money by helping them drive in bicycle race formation.

If the Obama administration gets its way, trucks are about to work a lot harder to fight global warming. As the <i>New York Times</i> reported just over a …

How to learn 30 languages

Some people can speak a seemingly impossible number of tongues. How do they manage it, asks David Robson, and what can we learn from them?<p>Out on a sunny Berlin balcony, Tim Keeley and Daniel Krasa are firing words like bullets at each other. First German, then Hindi, Nepali, Polish, Croatian, …

Language Learning

5 Ways to Connect and Network With Other Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Connecting and networking with other entrepreneurs can benefit you in several ways -- from new perspectives that spark business growth to new contacts and mentors to bounce ideas off.<p>Here are five ways to connect and network with fellow …

5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)

Uncover the metrics you should be tracking in order to accurately measure the performance of your next email marketing campaign.

8 LinkedIn Marketing Tips From the Experts

Shares 21K<p>Want to improve your LinkedIn marketing?<p>Are you interested in the latest tips and tools?<p>LinkedIn is one of the most effective platforms for …

5 High-Performing Habits to Instill in Your Culture

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ve been asked before, “How do you create a high performing culture?” There is no secret sauce for a killer culture other than the values that make it unique.<p>For example, Google’s vision is to make information accessible while Facebook’s …

4 Economic Thinkers Every Tech Entrepreneur Should Read

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If history teaches us anything, it is that great ideas and great thinkers transcend time. For this reason, we wisely read the classics throughout grade school -- even if against our will at times -- and study how philosophy and history …

This Man Is Revolutionizing the Storage Biz, One Bin at a Time

This story appears in the June 2015 issue of <i>Startups</i>. Subscribe »<p>In October 2012, Sam Rosen was traveling in Colombia when he got an emergency call. Superstorm Sandy had just hit the East Coast, and his girlfriend’s apartment in Hoboken, N.J., was flooded. Rosen flew home immediately to help with …

Use These 3 Analysis Tools to Prepare a Killer Business Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mission planning in the SEAL Teams always took one of two routes: deliberate or hasty. Deliberate planning assumed a longer term approach (greater than 48 hours) whereas hasty planning was for anything within a 24-hour period -- with some …

5 Questions to Ask Before You Reinvent Any Product

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A huge opportunity exists for entrepreneurs to tap the replacement cycle for products and services for various industries and customer segments. For this reason, existing providers need to gear up for what might be called "reinvention …