Mia Donatello

12 Flips | 1 Magazine | @MiaDonatello | Keep up with Mia Donatello on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mia Donatello”

The Seven Roles You Need to Create a Successful Content Marketing Team

If your content marketing isn’t as effective as you’d like, it’s not necessarily your content’s fault. In my eight years running a content agency, I’ve learned that good content doesn’t start when you sit down to write; it starts with creating the right team.<p>Whenever I encounter clients who …

Majority of Americans Still Don't Want to Stay in a Trump Hotel

As with the general election for President of the United States, the majority of respondents in our latest survey of consumer sentiment of the Trump …

Every Dog Has His Day

Hurricane Matthew last month brought to the fore a significant challenge for hotels/resorts and their guests. That is, how to accommodate pets. No …

LGBT-geared Axel Hotels looks to expand in Europe, US

MADRID—Spanish gay-friendly chain Axel Hotels is betting on the growing LGBT travel market with an ambitious expansion scheme that includes new …

4 Charts Showing How Travelers Want to Earn and Redeem Loyalty

Some 97 percent of U.S. consumers have a credit card that earns them travel rewards loyalty points with a travel brand. Making it easy to redeem …

Event Planners and Marketers Are Finally Seeing the Benefits of Collaboration

A surprising 91 percent of business event planners believe that it’s valuable to work with the marketing department of the organization they’re …

The Pokémon Go craze: Bringing the virtual down to earth for destinations

I admit it: Before July 6th, I had only a vague notion of Pokémon as some sort of globally popular digital game with odd creatures that kept a lot of …

Can a Tourism Campaign Be Too Successful? — Digital Marketing News This Week

What should a destination do when its marketing efforts work too well?<p>While conventional wisdom would hold that more demand is always a good thing, …

Western Norway 'slashes tourism ads' in response to too much tourism

It is the kind of problem most travel marketers can only dream of. The Western Norway tourist board has decided to cut its advertising spend because …

Best Western Launches Virtual Reality Tours

PHOENIX—As part of Best Western Hotels & Resorts’ virtual reality (VR) experience, the brand is providing an immersive 360-degree look into all of …

What kids want on holiday – How to attract guests of all ages

<b>It’s easy enough to focus on what the people booking the holiday want when planning and advertising features of a holiday, and that’s usually the</b> …