Chris Mendoza

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Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money

All she has to do is press the re-Vine button to share a sponsor's video with her followers and an advertiser will cut her a large check.<p>Giraldo is a star on Vine, the Twitter-owned video platform that launched in January 2013. There, millions of people post 6-second clips and share them with the …

Social Media Demographics: The Surprising Identity Of Each Major Social Network

In a recent report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted …

Marketing

Why Companies Are Ruining The Super Bowl By Releasing Their Ads So Early

But by the time Super Bowl XLVIII kicks off from MetLife Stadium this Sunday evening, the majority of the commercials will have already been on the internet for several days, making them old news to the millions of viewers who've already seen the ads on YouTube and shared them with their friends.<p>As …

Paper, The Opening Sentence In Facebook’s 10-Year Plan

With a beautiful new app, the monolithic social network is starting to fracture itself into a series of gems.<p>Mobile design has always been something of a sore spot for Facebook. The social network has never quite figured out how to dominate our consciousness on smartphones beside apps like Twitter, …

How Super Bowl Advertising Turned Into a Packaged-Food Fight

Super Bowl viewers are about to get a serious case of the munchies. There are more packaged food and beverage companies advertising during the game …

Advertising

Health Groups Target Katy Perry for Marketing Pepsi

Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to …