Melissa Kaiser

15 Flips | 1 Magazine | 9 Likes | @MelissaKaiser | Keep up with Melissa Kaiser on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Melissa Kaiser”

5 Huge Mistakes That Salespeople Make in Cold Emails | Inc.com

As I pointed out in yesterday's column on sales mega-trends, email marketing is the only form of outbound marketing that still works for B2B products. Unfortunately, most companies aren't very good at writing emails that people read and answer.<p>For the past five years, I've published a free weekly …

Customers

3 Hot Sales and Marketing Apps Every Business Should Be Using

My ten-person company sells and implements sales and marketing technologies for our more than 600 clients around the country. Over the past few years, I've watched with amazement as the choices for helping small and medium companies market their businesses proliferate as the cloud has grown in …

Marketing

9 Things to Say to Ruin a Sales Pitch | Inc.com

Sales pitches and presentations are the heart and soul of business. After all, without them, there wouldn't be any business!<p>However, it's pretty easy for a sales pitch to fall flat or scuttle the opportunity, especially when the presenter uses any of these dumb phrases:<p>1. I apologize in advance …

B2B

The B2B Small Business Marketing Guide To Crushing It On Social Media

<i>Can a boring, unsexy B2B company rock social media?</i><p>You bet!<p>Marketing guru, Jay Baer, says it best:<p><i>“Social media can be MORE transformative for a B2B</i> …

The benefits of being a little fish: How startups can beat big companies at the PR game

Startups have fewer considerations and competing interests to navigate. Their primary focus is on raising awareness of the company and growing. This enables them to act faster and be more flexible, as well as more creative. One of the best things about startup PR campaigns is that you can have fun …

Startups

How Storytelling Can Grow a Business

The business world is always looking for that great new idea, but what if the “next big thing” was something as old as humanity? That's the case with …

Wharton School

What You Really Need to Know About Your Drinking Habits

Sorry to be the bearer of bad news.<p>When you find out that chocolate is healthy and drinking isn't just fun, it's good for you—by god, you want to believe it. But new research published in the <i>Journal of Studies on Alcohol and Drugs</i> is throwing major shade at all those other studies that link …

10 Wildly Successful People on How They View Failure

Whether you’re an author, an entrepreneur or a musician, the road to success is often paved with rejection and failure. The difference between those …

4 hair trends every lazy lady needs to know

Because spending over 45 minutes on your hair every morning just isn’t your thing, doesn’t mean you have to suffer with bed-hair-syndrome for …

7 Unusual Things Successful People Do Every Day on LinkedIn

Here's how successful business owners, entrepreneurs, and sales professionals generate meaningful business through LinkedIn.<p>As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the …

How to Sell Anything: An Introductory Guide

“I am a hustler, baby; I’ll sell water to a well!” — Jay-Z<p>Regardless of your business, sales matter. Sales are your organization’s oxygen. They drive …

The 15 Diseases of Leadership, According to Pope Francis

Pope Francis has made no secret of his intention to radically reform the administrative structures of the Catholic church, which he regards as insular, imperious, and bureaucratic. He understands that in a hyper-kinetic world, inward-looking and self-obsessed leaders are a liability.<p>Last year, just …

Small businesses - The next target for heavyweight hackers

It’s fair to say cyber criminals follow a pattern, at least as far as the headlines are concerned. Whether it’s Sony or JPMorgan, they routinely …

17 Books For Entrepreneurs That Will Change Your Life

Let me tell you a story, there were two guys that graduated from college at the same time. Both of them wanted to be successful entrepreneurs …

Entrepreneurship