Melissa Cupples

108 Flips | 2 Magazines | 2 Likes | 9 Followers | @MelissaCupples | Product Manager

Most cited papers in behavioral economics

Posted by<p>Mark Egan<p>I used Google Scholar and Web of Science to create a list of the most cited papers in behavioural economics. This process drew …

People are more likely to take Uber at 2.1x surge pricing than 2x

People aren’t always rational about surge pricing. That’s the surprising tidbit from an interview that Keith Chen, head of economic research at Uber and a behavioral economist at UCLA, gave to NPR’s Hidden Brain podcast on May 17. In fact, Chen tells NPR, “more people will take a ride at a surge …

Economics

The odds are you won’t know when to quit

‘The truth is that there are no foolproof methods for knowing when to hold ’em and when to fold ’em’There is a strong case to be made for …

How to Increase B2B Sales by A/B Testing Your CTA

There is a huge opportunity to make a sizeable income when you enter the B2B market. In fact, did you know that B2B companies generate more than …

How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot's website pricing page. Not because it hadn't been redesigned in a …

UX conferences, Harry Potter, Net Promoter Score, and more UX this week

If you like the links, don’t forget to 👏👏👏👏👏👏👏👏👏👏👏👏👏👏The best UX and design conferences in 2018: the definitive guide →A great way of …

10 New Principles Of Good Design

Dieter Rams’s design principles get a 21st-century update.<p>2017 was a year of reckoning for the design community. UX became a weapon, AI posed countless new challenges, and debate erupted over once rock-solid design paradigms. Even some of the industry’s leading lights admitted their revolutionary …

The theory of UX

User experience is not magic. You don’t run a simple test that Becky the marketing intern read a blog about once and uncover quick-fix solutions to …

Want More Courage? Follow Elon Musk's 3 Rules Every Day

Elon Musk shows that the biggest risk you can take in life and business is not taking a risk.<p>Throughout history we tend to remember bold thinkers. Try changing the world while being un-bold. Elon Musk revels in thinking big, from inventing the most exciting car company of the 21st century (Tesla) …

North Pole

Asking your coworkers two uncomfortable questions is the key to getting ahead in your career

How do the people you work with see you?<p>However you answered that question, you're almost certainly wrong. It's surprisingly difficult for most of us to understand how others perceive us — we think we're being inclusive as managers and others see us as weak and indecisive (that happened to me). Or …

23 startups that became unicorns in 2017, scoring valuations of $1 billion or more

A year ago, the venture capital industry looked like it was going to tighten its belt and bring valuations back to earth. But in 2017, venture investment continued to flow heavily and is on track to match or exceed dollars deployed in 2016, says PitchBook, a database that tracks such deals.<p>Mega …

You Can’t Be Creative Without Data

Creative professionals often wear their disdain for data like a badge of honor. It is common for creative teams to see research and data as …

Creativity

How Coca-Cola, Netflix, and Amazon Learn from Failure

Why, all of a sudden, are so many successful business leaders urging their companies and colleagues to make more mistakes and embrace more failures?<p>In May, right after he became CEO of Coca-Cola Co., James Quincey called upon rank-and-file managers to get beyond the fear of failure that had dogged …

Jeff Bezos

Your Strategy Should Be a Hypothesis You Constantly Adjust

The widely accepted view that strategy and execution are separable activities sets companies up for failure in a fast-paced world.<p>One of us (Paul) is a strategy scholar and economist; the other (Amy) studies organizational behavior and operations management. We came together to consider why …

Management

Oliver Sacks on the Three Essential Elements of Creativity

“It takes a special energy, over and above one’s creative potential, a special audacity or subversiveness, to strike out in a new direction once one is settled.”<p><i>“And don’t ever imitate anybody,”</i> Hemingway cautioned in his advice to aspiring writers. But in this particular sentiment, the otherwise …

Stop Using Design Research As A Safety Net

User research is important–but not if you use it as a crutch, writes AJ&Smart Berlin’s Jonathan Courtney.<p>Up-front user research is comforting because it hands off the responsibility of making decisions. Any time a difficult decision needs to be made, designers and product managers can simply refer …

There Are 4 Futures for CMOs (Some Better Than Others)

There are some new faces these days in the boardroom. They have new titles like Chief Customer Officer, Chief Revenue Officer, Chief Digital Officer, and Chief Experience Officer. These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers …

CEOs

Exercise Your Ethical Muscles: Here Are 4 Keys to Being a Better Boss

Mastercard CEO Ajay Banga remembers hearing Dov Seidman lecture at the World Economic Forum in Davos a few years ago. Seidman was one of the more …

Leadership

Without Emotional Intelligence, Mindfulness Doesn’t Work

Mindfulness has become the corporate fad <i>du jour</i>, a practice widely touted as a fast-track to better leadership. But we suspect that not all the benefits laid at its feet actually belong there. Our research and analysis has revealed a complicated relationship between mindfulness and executive …

Emotional Intelligence

Leaders Can Avoid Burnout by Taking Care of Themselves

As we continue to search for what affects student achievement consider the effect of leaders who are running on empty.

Number One Habit You Need To Develop To Become A Great Leader

It's not just about being authentic, showing integrity and humility.<p>If you want to be a great leader then you need to have great leadership qualities such as authenticity, integrity, humility, etc., and you need to deliver.<p>At the end of the day, great leadership is all about getting results.<p>That …

Leadership

The Ambidextrous CEO

Artwork: Josef Schulz <b>Form #20</b>, 2007, C-print, 120 x 270 cm<p>In the fall of 2008, Mike Lawrie, the CEO of the London-based software firm Misys, asked his senior executives to prepare a plan for weathering the global economic crisis. When they reported back, at the top of their list of recommendations …

Steve Blank Search versus Execute

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and …

The 10 biggest strategy mistakes companies make

In my role as a consultant, I’ve seen so many company strategies fall flat because of simple errors that could easily have been avoided. What’s …

4 Things Entrepreneurs Can Learn From Successful Social Movements

It's more important to make a difference than to make a point<p>When Occupy Wall Street took over Zuccotti Park, in the heart of the financial district in Lower Manhattan, they inspired the nation and the world. Soon, similar protests soon began popping up in nearly 1000 cities in 82 countries. It was …

Entrepreneurship

What Is Personalization in Marketing?

<b>How a personal touch can make all the difference.</b><p><b>Introduction</b><p>“Remember that a person’s name is, to that person, the sweetest and most important sound …

Customer Experience

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs.<p>Why? Because KPIs, if constructed correctly, give management …

Product Management

The art of ‘naive innovation’: Tips from a tech genius on creative problem-solving

Shwetak Patel is a certified genius. The University of Washington computer science and electrical engineering professor won a 2011 MacArthur …

Creativity