Mel Peters

76 Flips | 4 Magazines | 25 Likes | 19 Following | 44 Followers | @MelGeekChic | Creative Director Social Media, Influencer Marketing & VR Visit my website http://popupcollective.com.au

Seven Ways To Track ROI For Influencer Marketing

Social influencers are one of the most effective marketing tools a brand can leverage to promote awareness and customer loyalty. In fact, the majority (92%) of consumers trust an influencer more than a traditional advertisement.<p>While it’s easy to see how this modernized word-of-mouth marketing …

Public Relations

27 Struggles You'll Only Understand If You Were Born Before 1995

It truly was that hard knock life.

The Legendary All-In-One-Pot Pasta Gets a Fall Refresh

Slow cookers, soup pots, and casserole dishes have been dusted off in households across the United States. For me, cold weather conjures thoughts of cozy meals that hit big on flavor, with minimal effort. Enter the one-pot pasta. The idea comes from Martha Stewart, and I gravitated toward it …

How To Boost Your Confidence While Running Errands

<b>I’d bet my last slice of pizza that you’ve heard it all before…</b><p>First impressions are everything… Dress to impress… You never know who you’ll bump …

10 Reasons To Love Maxi Dresses With Fashion Blogger Michelle

Meet Michelle – Internet marketer, loving girlfriend, pup mom, nap professional, influencer and blogger behind She’s Not So Basic. When Michelle …

Clothing

Meet The Guy Who Sketchnotes WWDC Week In Real Time

Yes it’s that time of year again, WWDC week. And while we get our Apple cables and chargers ready, this Apple fan has his pens and paper ready to …

This Incredible Flower Timelapse Took 3 Years and 8TB of Photos to Create

Filmmaker Jamie Scott made his name in the timelapse space with <i>Fall</i>, a Central Park timelapse of epic proportions that took 6 months of dedication to …

A Superstar Pinterest Influencer's Top 5 Tips for Pinning Success

<b>Jessica Lea Dunn is an industrial designer and photographer who also happens to be a superstar Pinterest influencer, with close to 2 million</b> …

Social Media

20+ Hilarious Dog Influencers That Will Instantly Make Your Star Wars Day

<i>The Force Is Strong With Our Puppy Friends This Star Wars Day.</i><p>If you can’t get enough of dog influencers strutting their stuff for the world to see, …

Star Wars Day

Tired of Facebook? Here Are 6 Up-and-Coming Alternatives

The amount of time we spend on social media is increasing. Teens can spend up to nine hours per day on social platforms, and nearly 20 percent of the …

Social Media

Retired Cop Is Going Viral On Twitch With His Hilarious GTA V Character - Sheriff Eli Thompson

Hilarious clips have been circulating across the internet of a group of Twitch streamers role-playing on Grand Theft Auto V. One character in …

Grand Theft Auto

Marble Lips Are Trending On Instagram And Beauty Influencers Are Obsessed

If you loved the marble nail art trend last year, then the latest marble lip art trend taking over Instagram will be your new obsession.<p>Marble lips …

I'm An Artist Who Inspires People To Live A Zero Waste Lifestyle

I’m a self-taught artist and lifestyle blogger born & raised in Los Angeles, California. As a child my company was made of up books, paper + pencil, …

Zero Waste

The Must-Read Influencer Marketing Books By Influencers : To Celebrate World Book Day

<b>Influencers Share Their Best Instagram, Snapchat and Blogging Tips To Help You Grow Your Influence.</b><p><i>To celebrate World Book Day we’re exited to share</i> …

10+ Best Unicorn Frappuccino Influencer Reactions

<b>And just like magic, social media influencers are going crazy over Starbucks’ new Unicorn Frappuccino.</b><p>Hilarious influencer reactions to the trending …

Coffee

Why You Should Use Instagram to Tell Your Company’s Story

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, …

Social Media

Steve Jobs Practiced This 1 Habit That Triggers Creative Ideas, According to Neuroscience

<b>Several new studies and books say this is the best way to spark novel ideas.</b><p>Visitors to Steve Jobs's house in Palo Alto or to Apple's corporate …

10 Interior Influencers To Follow For Easter Decor Inspiration

These 10 must-follow interior influencers are inspiring people with their gorgeous seasonal home home style and Easter decor inspiration.<p>People are …

People Can't Believe How Cute These Sydney Instagrammer's Food Creations Are | Food Influencer

Meet food influencer Anna Chan from Sydney, the Instagrammer who takes #foodporn to a new level with her adorable Kawaii Food creations. Influencer …

Meet three Australian women who turned their Instagram into a business venture

Influencers must clearly identify sponsored content, according to a new provision in the Australian Association of National Advertisers Code of …

Let Ms. Dallas Maven tell you about the life of a social media influencer

Becoming a social media influencer can be a lot of fun, but it’s not easy.<p>Ms. Dallas Maven, a.k.a. Stephanie Campos, will tell you.<p>Campos, 29, was …

Social Media

Four Things Your Brand Needs To Know About Generation Z

Ever since the term “millennial” entered the lexicon, it seems as though companies have been trying to find bigger and better ways to market to them. But millennials are growing up. They’re no longer teenagers. We have a whole new set of teenagers to account for in our marketing strategies. Enter: …

Influencer Lewis Hilsenteger Unboxes These Pizza Hut Shoes That Will Order Pizza For You

Sneakers That Order Pizza? Influencer Lewis Hilsenteger, From Unbox Therapy, Reveals These Incredibly Limited Edition Pizza Hut Shoes – The Result Is …

Pizza Hut

10+ Dog Influencers From Japan That Will Make You Look Twice

We love cherry blossoms, powder snow and bright city lights. Yes, we are the dog influencers of Japan. And we have to be seen to be believed.<p>When it …

Why Pinterest Believes It’s The Best Social Platform For Branded Video

Pinterest president Tim Kendall on three best practices for engaging video, and why Pinterest is better for brand content engagement.<p>Last year, Pinterest introduced native video ads onto the visual social platform that has long been a place where people are more receptive to brands, thanks to the …

Snapchat Receives Poor Grades From Marketers

It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on …

Social Media

Vice to Produce Original Snapchat Shows, Starting With Action Bronson’s Dating Series

Snapchat continues to beef up its lineup of premium short-form shows: Snap Inc. and Vice Media have struck an expanded deal under which Vice will …

A+E Networks

Topshop confuses customers with bizarre 'mom jeans'

While customised jeans are nothing new – think rock ‘n’ roll rips or embroidery - a pair of Topshop jeans have managed to divide the Internet thanks …

4 Ways You’re Killing Your Brand’s Reputation on Social Media

Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now …

Public Relations

Do you Poke Bowl? The Good Food Trend That Has Become The Go To Meal For Influencers To Share

<b>This year, social media’s obsession with the Poke Bowl shows no signs of slowing down.</b><p><b>The healthy food trend continues to grow in popularity, as</b> …

Food