Meghan Corvington

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5 trends that could change how businesses use social media in 2015

Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the …

Your Biggest Social Media Fans Might Not Be Your Best Customers

If you think your careful attention to social media analytics, monitoring, and customer relations means you know your customers better than ever before, think again. Rather than enlightening you about your customers, all that social media data may actually be misleading you—because it’s only …

Here Are the 10 Most Innovative Digital Ad Products of 2014

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an …

Advertising

Pinterest's Growth Is Huge, But Its Future Depends on Deeper Targeting

Most brand conversations about reaching consumers on social media start with Facebook and Twitter, and stop after those two. But there's another …

So Why Should Small Business Be Using Social Media?

The most prominent reasons small business should be using social media are responding to customer questions, networking and education... but there's more. To date, most small businesses have not been looking to help build the sales funnel through these channels. This is interesting considering some …

5 Social Brands That Defy Best Practices

Breaking the rules make sense for Zara in this case, because its social channels are merely acting as an avenue to lead shoppers to its site, where the content has the appropriate context.<p>The enigmatic Facebook posts are sparse on purpose. The goal is to grab the user’s attention and get them to …

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

One bad tweet can be costly to a student athlete

Three years ago, Scott Fitch couldn't believe what he was hearing. A college coach recruiting two of his Fairport High School boys basketball players …

How can brands make money from social media if they aren’t allowed to join in?

<b>Social is becoming less social, with more users switching to private networks and messaging apps.</b><p>This begs the question, how can brands make money …

Ryan Holmes: Why Twitter and Facebook Suddenly Want to Handle Your Money

RYAN HOLMES: Apple, Twitter and Facebook are all content to act as middlemen more or less, connecting consumers with other parties who process payment — from credit card companies to online services like Stripe and PayPal. These processors, of course, skim a healthy chunk off the top of all …

6 trends redefining the way we watch television

A decade ago, families huddled around the living room TV in eager anticipation of their favorite shows. They'd been waiting <i>weeks</i> to catch up with …

How to Sell on Social Like The Best E-Commerce Brands

<i>Joey Kotkins is the CMO & Co-Founder of</i> <i>Inside Social</i><i>.</i><p>Social media has proven itself to be a legitimate marketing channel, however, most brands, including e-commerce brands, are still in the mindset that social is just a top-of-the-funnel marketing channel.<p>But as the social networks have matured and …

Top Trends to Dominate Your Social Media Strategy

The social media landscape continues to evolve at a rapid pace.From mobile domination to the ever-increasing impact of visual marketing, 2014 was …

Marketing

What Is Public?

It’s so simple, right?<p>Someone could make off with all your garbage that’s put out on the street, and carefully record how many used condoms or …

The 4 Cs Of Success On YouTube: From The Pioneers Of Viral Video For Business

<i>(1st article in my YouTube series – Ken)</i><p>Half a million dollars … that’s what it would cost you to hire business renegades The Harmon Brothers to craft a viral video for your company on YouTube.<p>They may be the best in the business, and they are willing to share the 4 multimillion-dollar principles …

HSBC Global Connections — Helping businesses grow internationally

Thomas Schickler, Global Head of Liquidity and Investments, HSBC<p>There has been considerable discussion about the implications for corporates …

Energy Industry

Overcoming Cultural Barriers in Negotiations and the Importance of Communication in International Business Deals

• Facebook<br>• Twitter<br>• Linkedin<br>• Google+<br>• Email<br>• More<p>2 Comments<p>Communication in negotiation scenarios is the means by which negotiators achieve objectives, build …

Why Public Relations is Important for your Business

Most business executives dub PR as 'free advertising.' This could not be farther from the truth. It neither is advertising, nor is free.<p>Most business executives dub PR as 'free advertising.' This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it …

Public Relations

What it will take to convince Americans to embrace more free trade

Today, the US trade deficit shrunk unexpectedly as a new record in oil sales abroad boosted American exports. Though exports have helped boost the economic recovery since the 2008 financial crisis, American elites worry that growing populism, driven by fears of lost wages exploited by opportunistic …

Economics

Mexico’s Growth Problem by Dani Rodrik

PRINCETON – When Mexico’s then-President Carlos Salinas de Gortari and his American counterpart, Bill Clinton, signed the North American Free Trade …

Why Pepsi's NFL Strategy Skewed Digital This Fall

Even though Pepsi is the official soft drink of the National Football League, the brand has been noticeably absent during the games' TV commercial …