Mykola Slobodian

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The Best Sales and Marketing Books of 2016 | Inc.com

As you probably know if you follow this column, I select the best books published over the past 12 months in several categories, culminating in my Best Business Books of the Year, which will post on December 16th. If you're keeping score, the winners so far are:<p>In previous years, I've had separate …

Customer Service

3 Advanced Targeting Tactics to Improve Your Facebook Ad Performance | Inc.com

For most everyday people, Facebook is a portal to news, place for entertainment, and a way to connect with friends and family. On the other hand, many business owners and marketers see Facebook as a way to reach their target audiences with a message or to increase sales for their business.<p>This …

Marketing

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Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing?

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc.<p>Last month, I received an offer for a credit card—which I already have and regularly use—that was …

Marketing

5 TED Talks Every Business Owner Needs to Watch

When you’re running a small business, the last thing you need is to waste time watching videos online. That is, unless those videos might help your …

5 Social Media Tips You Aren't Using That Can Lead to More Distribution | Inc.com

Last week, my marketing team returned from HubSpot's annual INBOUND conference where they not only got to see Anna Kendrick, Trevor Noah, and Alec Baldwin, but they also got to learn more about content marketing (equally exciting, I know).<p>And one of the major content marketing trends we're paying …

Marketing

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How to Create a Business Plan Step by Step<p><i>by Jerry Anderson</i><p>A business plan is a road map that helps navigate a company to success. It describes all …

Small Business

7 Successful E-Commerce Companies That Made It Big With Content Marketing | Inc.com

Every day, new competitors rise up as weaker companies run out of steam and fall off the map. Industries, especially e-commerce, are constantly churning, with new businesses opening up shop, and older, failed businesses disappearing into obscurity. Despite the volatility of the industry, e-commerce …

Marketing

How to Write a Small Business Marketing Plan

Starting a small business takes grit, passion, determination, and focus. Coming up with an idea that is profitable and fills a market need is no …

Marketing

Agile vs Lean vs Design Thinking

There’s an unforgettable scene in my favorite movie, Goodfellas, where Joe Pesci, Robert DeNiro and Ray Liotta pay a late night visit to Pesci’s mom. …

10 Success lessons from Tony Robbins – “Life Coach, Motivational Speaker” for entrepreneurs

Share41<p>Tweet<p>Share433<p>+15<p>Shares 479<p>There are few people on this planet as captivating as Tony Robbins. When he speaks, people listen. And you can’t …

Motivation

How to use your calendar to maximize your effectiveness

This simple practice will help you accomplish your goals.<p>I’ve combined knowledge from several amazing books (<i>The Effective Executive</i>, <i>The 7 Habits of</i> …

These 11 Inactions Will Kill Your Reputation as a Leader

For every action there's a reaction. But for the leader's 11 worst inactions, there's a chain reaction--of undesirable consequences.<p>As a leader, you don't want to be defined by the things you <i>didn't</i> do.<p>Unfortunately, there's plenty of Monday morning quarterbacks who will take pot shots at you for …

Why Tim Cook is Steve Ballmer

What happens to a company when a visionary CEO is gone? Most often, innovation dies and the company coasts for years on momentum and its brand. Rarely does it regain its former glory.<p>Here’s why.<p>Microsoft entered the 21st century as <i>the</i> dominant software provider for anyone who interacted with a …

Business Strategy

Organizations Can’t Change If Leaders Can’t Change with Them

When it comes to organizational change, failure continues to be more common than success. In a survey of nearly 3,000 executives about the success of their enterprise transformation efforts, McKinsey discovered the failure rate to be higher than 60%, while Harvard Business Review conducted a study …

How an Analytics Mindset Changes Marketing Culture

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. Change has been forced on us, due to the steady creation of new digital channels that have affected customer expectations. The problem is that while marketers are <i>thinking</i> differently about …

17 Sports Quotes That Will Instantly Motivate Any Entrepreneur

Burning out? Read these quotes to get motivated again.<p>As an entrepreneur, there will be times when you will feel unstoppable. Everything is going as planned, the stars are aligning, and your vision is executing just as you planned.<p>But then something you did not expect happens. An employee quits. …

5 Ways New Product Managers Learn on the Job

There is no shortcut to becoming a successful product manager. Like any major accomplishment, it takes time and practice. If you are a new product manager or just joined a new company, you may feel overwhelmed.<p>Do not get discouraged. Remember that all great product managers once began in your same …

10 Free Marketing Tools Every Entrepreneur Should Know About

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar.<p>While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing …

4 Signs You Need a Product Roadmap

From sneak peeks at the specific features of a pre-launch device to snapshots of the "master plan" driving innovative brands, you can find examples of many different types of roadmaps online. But there is one thing that all of these roadmaps have in common: each is a plan for achieving a …

Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)

One of our cultural values at Buffer, is to <b>live smarter, not harder.</b><p>We like to think this extends into our workflows as well.<p>This is why marketing …

Analytics