Meetrics

15 Flips | 1 Magazine | 6 Followers | @Meetrics | Meetrics is a technology company providing solutions that validate and improve the quality and impact of branding campaigns and online editorial content for advertisers and publishers. Our main solution is the Ad Attention Monitor, a platform which offers insights on viewability in real time and provides target audience analysis, ad verification, brand safety and fraud detection.

George Ivie, MRC on State of Viewability at 2015 IAB Ad Operations Summit

The advertising industry admits it has a major transparency problem and it's about to find out just how big an issue it is

The Association of National Advertisers (ANA), the US advertising trade body, has put out a call for a research agency to conduct an industry-wide media transparency study.<p>In its RFP (request for proposal), the ANA says it hopes to: "demystify the landscape;" understand the practices and processes …

The solution to carbon emissions is already here: natural gas

The fifth instalment of the UN Climate Change report was issued last week. A review of the commentary suggests more conviction that man-made greenhouse gases, primarily from the burning of fossil fuels, are at the root of rising global temperatures. It's not a surprising conclusion given the …

After Addressing Initial Video Viewability, These are the Metrics That Matter

Viewability remains a key issue in our online advertising world, with marketers and publishers alike investing heavily in solutions. The effort …

One by AOL

The solution digital marketing has been waiting for.ONE by AOL unifies multiple advertising technologies in a <b>simple, open and intelligent</b> solution. …

ADTRADER 2015, Interview Felix Badura, Meetrics

ADTRADER 2015, Keynote Felix Badura, Meetrics

5 Tips for Better Corporate Video Viewability

Google recently conducted a study to better understand video ad viewability. Yes the study is based on online video advertising but there’s not much …

5 Factors of Video Viewability

Also view the full research report that drove the key insights in the infographic. It includes: why we set out to conduct this research, how we …

Not it: How buyers dodge viewability blame (and why they need to stop)

<i>This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform</i><p>This one’s for the American Literature majors. Name that …

Why You Should Invest In Ad Viewability

What metrics are you currently using to measure the efficacy of your display ads and rich media investments? A viewability should be one of them.

The Smart View Of Viewability

Lately, every digital marketing newsletter I open or article I read seems to focus on or at least mention the newest term du jour: viewability.<p>For …

Viewability in the Digital Advertising Ecosystem

In light of the pivotal role that the viewability issue will play in the future of digital advertising, we here at Q1Media looked at some analytics …