Samira B-M

32 Added | 3 Magazines | 2 Likes | @MeetSamira | Keep up with Samira B-M on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Samira B-M”

Doing Digi Right: Hubb Media Gives Brands The Marketing Foundation They Need

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>"The growing influence of websites like Facebook, Twitter and TripAdvisor inspired us to launch Hubb Media," says founder and CEO Chris Johnstone. …

Marketing

Why Do Today’s Fashion Brands All Want to be Content Creators?

With high-cost, conventional modes of advertising on the decline, more and more brands are turning to original content to target their customers. But …

Marketing

BMW skateboards and Jacuzzi kitchen sinks: How to extend your brand

Imagine you are the CEO of a Fortune 500 consumer products company. Things are going well, very well, for you: your recent product launch was a smash, investors are enamored, and Wall Street is singing your praises.<p>But you know you cannot rest on your laurels forever. Your company needs to gear up …

Taco Bell
Marmite

Report: Brands Will Favor Digital Ad Campaigns Over Sponsorships In 2014 [THE BRIEF]

A new report from WPP-owned sponsorship, research, and consulting firm <b>IEG</b> suggests that corporations will be less interested in paying for sponsorships in 2014 in favor of digital-native advertising campaigns. IEG predicts a 4.3% jump in sponsorship spending this coming year, down from 4.5% a year …

Advertising

London Eye turned red for Coca-Cola sponsorship, slammed by health critics

A dispute has broken out over a brand sponsorship deal between fizzy drinks giant Coca-Cola and one of Britain’s most popular tourist attractions, the London Eye.<p>After the Eye turned blood red over the weekend, health campaigners began highlighting the “<i>underlying messages</i>” behind the new …

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to …

Advertising Industry

Consumers care about packaging almost as much as the brand

In the United States, there is a growing divide in the median household income and the thickness of the American paper towel. As middle class consumers tighten their wallets, consumer brands have introduced value-priced versions of industry standards with names like “simple” and “basic.” But …

artisanal

Sustainable packaging solutions that help make brands good citizens

From Coca-Cola's 2nd lives caps to Puma's clever little bag, global brands are giving their products a second life<p>Coca-Cola has just launched the 2nd lives campaign, turning plastic bottle caps into a range of 16 different, useful objects. Water guns, whistles, paint brushes, pencil sharpeners and …

15 innovative food and drink packaging designs

If you don't think about what kind of box your spaghetti comes in, you should think again.<p>The imaginative power of designers who have invested their …

The battle of the celebrity endorsements

The Labour Party has always boasted the lion’s share of celebrity endorsements and this election promises to be no different as the opposition …

Labour Party

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Print Media

Celebrity Endorsement - A Selfie Too Far?

It's hard to scroll through the likes of Twitter and Instagram without seeing a celebrity endorsing some form of health product.<p>Whether it's a quick …

Celebrity Gossip

Campaign

Election 2016: Will Millennials Become 'Crazy In Love' With Hillary Clinton After Beyoncé Endorsement?

The millennial vote was one of the deciding factors that swayed the 2012 election in favor of President Barack Obama over Republican Mitt Romney -- …

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two …

Advertising Industry
Hung Up

Anatomy Of A Co-Branded Credit Card

News said Costco will break up its co-branding relationship with American Express. The Costco American Express card will discontinue after April …

Personal Finance

12 Simple Strategies All Memorable Brands Use To Leave a Lasting Impression – Learn

<i>Look around you right now, I guarantee you can see at least one brand mark somewhere.</i><p>Whether it is on the phone, tablet or computer you are reading …

Building Identity Loyalty Through Social Media

Think of a brand you fervently believe in, a brand you use to express yourself and one you would recommend to friends. When consumers deeply connect …

Your logo is not your brand. But it should be awesome.

After reading this, I couldn’t help but chuckle. HERE. I understood branding the same way as Jason Plummer, after leaving college. It wasn’t until I …

8 ways the use of colour in branding is evolving

From the street to the supermarket shelf, the use of colour has been a visceral differentiator among brands and logo design. Companies across all …

Graphic Design

null | Inc.com

It all started with a power failure and a tweet. When Oreo seemingly defeated the Ravens <i>and</i> the 49ers at the 2013 Super Bowl with one blackout-induced tweet--"you can still dunk in the dark"--businesses and brands have been trying to capture similar lightning, to go "viral," ever since.<p>Today, …

Public Relations
Graphic Design
Entrepreneurship

Marketing Day: Twitter's Audience Insights, Top 100 Global Brands & Facebook's Instant Articles

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The metrosexual is dead. Long live the 'spornosexual'

20 years ago, Mark Simpson coined the term 'metrosexual'. But now a new, more extreme, sex- and body-obsessed version has emerged, he explains<p>In a development which will probably have him running to the mirror yet again to search anxiously for lines, this year the metrosexual leaves his teens and …

Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media

When it comes to making the most out of your marketing budget, there’s a sea of options. However, none are as tried and true as demand marketing. …