MediaScope

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Why paying your agency for being nice to you is flawed

179<p>Page Views<p><i>This post is by Darren Woolley, Founder of TrinityP3.</i> <i>With his background as analytical scientist and creative problem solver, Darren</i> …

Why pictures and posts are the future of online advertising

Advances in artificial intelligence, particularly around computer vision and natural-language processing, promise some truly life-changing …

Who’s Afraid of Data-Driven Management?

From a management perspective, making decisions based on data is a clear win. Yet it’s often difficult to adopt a data-informed culture. In every organization, there are teams and employees who embrace this transition, and those who undermine it. To convert your biggest data skeptics, the first …

The leaked New York Times innovation report is one of the key documents of this media age

It’s an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world’s greatest newsrooms. Read it.<p>The value of the homepage is decreasing. “Only a third of our readers ever visit it. And those who do visit are spending less time: page views and …

Brands Need to Understand and Embrace the Owned Media of Apps

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s …

The homepage is dead, and the social web has won—even at the New York Times

Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy. Here’s the very stark chart:<p>That’s not necessarily a reflection of any problems at the Times but the reality of how news is now distributed on the …

Will Publicis Groupe Now Attempt a Hostile Takeover of Omnicom?

Paris investment bankers Natixis have put forth an intriguing scenario that explores the possibility of Publicis Groupe launching a hostile bid for …

CEOs increasingly relying on CMOs for strategic input | Marketing Magazine

The influence of the CMO in the boardroom is rising. CEOs are increasingly call on them for strategic input, to the extent that the CMO now comes …

CEOs

The CMO's newbie guide to data-driven online advertising

<i>By Jeremy Crooks, managing director Australia and New Zealand for Criteo.</i><p>Today’s ‘smart’ data management techniques can make your online display …

Display Advertising

Media buyers worry budget will hit consumer sentiment and retail

Peter Horgan, CEO of OMD<p>Some of Australia’s biggest media agency bosses have expressed concern about the extent of cuts in the federal budget, and in …

Women in Media - Ellie Rogers - Facebook | MediaScope - Advertising, Media & Marketing

Welcome to MediaScope's profile series where we regularly ask 'Women in Media' about their career and experiences in our industry.<p>This time we …

Brains Trust - Can Our Industry Support a Long Term Career? | MediaScope - Advertising, Media & Marketing

Welcome to MediaScope's 'Brains Trust' series where we regularly ask our network to comment on topical industry issues.<p>With increased awareness of …

The evolution of native advertising

<i>This post was written by Ted Murphy, IZEA CEO & Founder</i><p>There has been an incredible amount of buzz around “native advertising” as of late. Companies …

Vox Media, HuffPost Live share secrets of scaleable video

For publishers looking to close the mobile revenue gap, video seems a likely choice.<p>Not only are video CPMs through the roof—$24.60 versus $3.00 for …

The Netflix guide to taking programmatic ad buying in-house

The complicated ad tech landscape is not for everyone. But for some tech- and media-savvy marketers, it pays to take control. And little by little, …

Why Advertisers Barely Outrank Politicians, Lobbyists, and Car Salesmen

Admen aren’t called hucksters for nothing.<p>Exhibit Umpteen: They barely moved the needle in this recent Gallup poll on Honesty/Ethics in …

Google Glass Could Tap Into Your Brain to Sell Ads

By combining geolocation and eye-tracking with brainwave data like mood and taste, Google could serve up hyper-personalized ads.<p>Image: Ted Eytan/Flickr<p>Collecting user data to serve up targeted ads is Google's bread and butter, and yet the company refuses to speak publicly about how its infamous …