MediaPostflipped into Media News & InsightAdvertising The VAB And Nielsen: War Of Words Continues mediapost.com - Wayne Friedman The war of words continued late on Friday between the VAB, the TV advertising trade group, and Nielsen, regarding the VAB’s claim that the media …
MediaPostflipped into Email MarketingFlipboardIcon version of the Flipboard logoEmail Marketing Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies mediapost.com - Ray Schultz Terminus is offering a new data set that it claims will help brands compensate for Google’s phasing out of third-party cookies this year. The new data …
MediaPostflipped into Email MarketingFlipboardIcon version of the Flipboard logoE-Mail Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds mediapost.com - Ray Schultz Consumers are eager to return to stores, but want the online and brick-and-mortar arms to work well together, according to a study by Tango. Of the …
MediaPostflipped into Online VideoFlipboardIcon version of the Flipboard logoAdvertising FreeWheel Narrows The Addressable Linear/Digital Divide mediapost.com - Karlene Lukovitz This week brought some notably good news on the cross-platform addressable front. Comcast SSP FreeWheel announced a pilot of new technology that …
MediaPostflipped into Search MarketingFlipboardIcon version of the Flipboard logoApple Music Apple Music Pays This Much To Stream A Song mediapost.com Streaming digital media has a high return on investment, especially when the company streaming pays very little to artists and rights holders. In a …
MediaPostflipped into Search MarketingAdvertising Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021 mediapost.com - Laurie Sullivan Amazon ad-spend growth remained strong in Q1 across all ad formats -- particularly in display formats available through the Amazon demand-side …
MediaPostflipped into Online VideoFlipboardIcon version of the Flipboard logoAdvertising Amazon Sponsored Brand Ad Spend Rose 86% In Q1 2021 mediapost.com - Laurie Sullivan Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly in display formats available through the Amazon demand-side platform …
MediaPostflipped into Online VideoFlipboardIcon version of the Flipboard logoCivil Rights Court Sides With YouTube In 'Censorship' Battle With 'Misandry Today' mediapost.com - Wendy Davis Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claimed the company violated his rights by …
MediaPostflipped into Search MarketingFlipboardIcon version of the Flipboard logoViral Marketing Healthcare Providers Cannot Shield Prices From Serving Up In Search mediapost.com Under new federal requirements, hospitals insurers, and healthcare providers can no longer use special codes that shield pricing information in web …
MediaPostflipped into Media News & InsightFlipboardIcon version of the Flipboard logoentertainment news Amazon Grows Total Video-Music Spend To $11 Billion mediapost.com - Wayne Friedman Amazon’s total video and music video expense -- TV, movies, and other content -- for its Prime Video and other services rose 41% in 2020 to $11 …
MediaPostflipped into Social Media MarketingFlipboardIcon version of the Flipboard logoTikTok Clubhouse Ready For Marketing Sonic Boom mediapost.com - Brenda Martinez If the social media landscape was already awash with auditory content, then the last few months have opened the floodgates. In the midst came …
MediaPostflipped into Search MarketingFlipboardIcon version of the Flipboard logoViral Marketing Holistic Emails: What AMP Can Do For Marketers mediapost.com - Ray Schultz There has-been much talk about Accelerated Mobile Pages (AMP) for email, the technology introduced by Google last year. But how many marketers are …
MediaPostflipped into Social Media MarketingFlipboardIcon version of the Flipboard logoHershey Horizon Media Prevails In Hershey's U.S. Media Review mediapost.com - Steve McClellan Iconic candy company Hershey’s has selected Horizon Media as media AOR for its U.S. confectionary business (candy, mint and gum) after a review that …
MediaPostflipped into Search MarketingFlipboardIcon version of the Flipboard logoGoogle Google Ads Dynamic Exclusion List And Why It's More Important Now mediapost.com - Laurie Sullivan It has been an ongoing struggle for advertisers working with Google, YouTube and other online publishers to avoid having their ads run next to nearby …
MediaPostflipped into Social Media MarketingLos Angeles No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists mediapost.com - Larissa Faw The Los Angeles Tourism & Convention Board (LATB) is out with its largest spring campaign in a decade. The campaign’s centerpiece is a video inspired …
MediaPostflipped into Search MarketingFlipboardIcon version of the Flipboard logoMarketing New Agency Compensation Model Explores Value Over Cost mediapost.com - Maarten Albarda In a recent The Drum post, Julia Hammond, president of MDC Global, together with MDC Global Senior Director Kelly Phillips, outline the case for …
MediaPostflipped into Search MarketingAdvertising Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending mediapost.com - Joe Mandese By a margin of more than two-to-one over its next closest competitor, U.S. media agency executives say YouTube will be the biggest beneficiary of …
MediaPostflipped into Search MarketingFlipboardIcon version of the Flipboard logoGoogle LLC Google Misled Consumers Over Data Location Setting, Australian Court Finds mediapost.com - Laurie Sullivan Although Google denies any wrongdoing in how it configures location settings, Australia's Competition and Consumer Commission (ACCC) believes …
MediaPostflipped into Search MarketingUnited States In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March mediapost.com - Joe Mandese In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% …
MediaPostflipped into Online Videoentertainment news CBS Merges News, TV Stations, Names Khemlani, McMahon As Co-Presidents mediapost.com - Karlene Lukovitz CBS is merging the business and editorial operations of its news and television stations units into a single division, in one of the first …
MediaPostflipped into Media News & InsightFlipboardIcon version of the Flipboard logoBetting When It Comes To ESPN's NBA Wagering Game, Who Really Wins? mediapost.com - Wayne Friedman With 1:29 left during Wednesday night’s NBA game between the Brooklyn Nets and Philadelphia 76ers -- and the 76ers up 117-113 -- a key but different …
MediaPostflipped into Media News & InsightFlipboardIcon version of the Flipboard logoAudits VAB Asks Nielsen To Submit To Immediate MRC Audit mediapost.com - Wayne Friedman With the upfront advertising market set to begin in a few weeks, the VAB, the TV network advertising trade group, sent a letter to Nielsen asking it …
MediaPostflipped into Social Media MarketingViral Marketing You'll Be Delighted By This Week's Trend In Marketer Interest, Literally mediapost.com - Michael McLaren By now, I hope we all know that customers who have a good experience are not only likely to purchase more, but they will also tell their friends and …
MediaPostflipped into Media News & InsightMark Wahlberg 'Wahl Street' Journal: How Busy Mark Wahlberg Does It mediapost.com - Adam Buckman Most of us would be more than satisfied with one career if that career was earning top dollar as one of the world’s busiest and most bankable movie …
MediaPostflipped into Media News & InsightFlipboardIcon version of the Flipboard logoTechnology GOP Floats New Curbs On Tech Companies mediapost.com - Wendy Davis Some Republicans on Capitol Hill suggested this week that Congress should pass new privacy laws that could affect how tech companies collect data …
MediaPostflipped into Media News & InsightFlipboardIcon version of the Flipboard logoStartups Substack's Local News Push Is Worthwhile Amid Dearth of Newspapers mediapost.com - Rob Williams Substack this week announced a plan to spend $1 million to start local news publications on its email newsletter platform. It's a worthwhile …
MediaPostflipped into Media News & InsightSecurity Wyden Bill Would Ban Exporting Americans' Personal Data To Some Countries mediapost.com - Karlene Lukovitz Senator Ron Wyden (D-Oregon) has drafted sweeping legislation to regulate the export of Americans’ sensitive personal information to potentially …
MediaPostflipped into MarketingFlipboardIcon version of the Flipboard logoMarketing Busch Looking For 'Chief Tasting Officer ' For Dog Brew mediapost.com Um, yeah, Busch Dog Brew is a real thing -- an alcohol-free, bone broth brew that launched last year. Now the company is hosting a contest to hire a …
MediaPostflipped into MarketingFlipboardIcon version of the Flipboard logoAdvertising Tiffany Retools Marketing mediapost.com Under its relatively new management at LVMH, Tiffany is now making some major changes to its advertising and marketing strategy. For one, "after …
MediaPostflipped into Email MarketingFlipboardIcon version of the Flipboard logoEmail Marketing Emailers, Beware: Gen Z Is Far From Loyal To Brands mediapost.com - Ray Schultz Email marketers struggling to reach younger consumers will not be reassured by a new study from Sitecore, conducted by Advanis. Of Gen Z shoppers, 57% …
