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Eyeo Launches Browser Extension To Tackle Fake News
Eyeo, the company behind the Adblock Plus adblocker, has created a browser extension to combat fake news.<p>Called “Trusted News,” the product is …
Fake NewsBVGrowth Acquires Email List And Other Assets Of Homesick.com
BVGrowth has acquired the assets of Homesick.com, an artisanal white candle line with scents for countries, cities and states, from BuzzFeed. Terms …
Advertising IndustryFurniture Row Polishes Its Email Reputation
Beginning with a single store in 1974, Furniture Row has grown into a national chain known for its tagline “Real Furniture. Real Value.” with over …
Advertising IndustryOTT Market Maturing, But 'Opportunity' For Growth Remains
The over-the-top video market is no longer a novelty, with a majority of WiFi-connected homes streaming video to their TV sets. Yet a significant …
Advertising IndustryRockYou Media Acquires 'CafeMom,' 'MamasLatinas,' 'Revelist'
RockYou Media, whose catalog of brands promote the voices of multicultural millennials, announced it has acquired <i>CafeMom</i>, <i>MamasLatinas</i> and …
Advertising IndustryAdthena Tracks NBA Finals Keyword Terms
Do a search on Google or Bing to find there is no shortage of NBA Finals memorability being auctioned. In fact, JR Smith's jersey from Game One …
NBA FinalsMicrosoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
Microsoft and EY launched a blockchain for content rights and royalty management this week with the goal of streamlining costly and time-consuming …
BlockchainAmericans Prefer Free, Ad-Supported Models With A Few Longer Ads
More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many …
Advertising IndustryVideo Entertainment Leading Smart Device Market To $206 Billion This Year: IDC
The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data …
Advertising IndustryVideo Entertainment Leading Smart Device Market To $206 Billion This Year: IDC
The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data …
Advertising IndustryJust Like Conventional TV, A New 'Big 4' Dominate OTT
Like the conventional television viewing marketplace where a few big channels (ABC, CBS, NBC and Fox) dominate shares of viewing, comScore has done …
Advertising IndustryAI In Influencer Marketing: Buzzword Or Real Deal?
Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized …
Artificial IntelligenceUsing FOMO To Create Channel Marketing Engagement
If you participate even casually in social media, you probably know about FOMO — the fear of missing out — even if the name is unfamiliar. Maybe you …
MarketingThe Truth Behind Today's Powerful Email Marketing
Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with …
MarketingWhat It Would Take For Facebook To Stop Manipulating Us
Several months ago, I decided to take steps to reclaim my own attention.<p>I used to leave Facebook open on a tab on my machine, allowing me to see …
Social MediaUnilever's Weed On Top of 'Forbes' Top 50 CMOs List; Women Take 26 Spots
<i>Forbes</i> has unveiled its 50-person list of The World’s Most Influential CMOs, with an uptick in the roster of women but with Keith Weed, Unilever’’s …
Advertising IndustryEtsy, Marc Jacobs Beauty Push #Pride Beyond Parades
With Pride Month winding down, both Etsy and Marc Jacobs Beauty are finding ways to celebrate, in campaigns meant to dig a little deeper into the …
Advertising IndustryRetail Workers Gripe: We're Forced To Collect Email Addresses
Workers at Five Below, a discount chain based in Philadelphia, say that they are being penalized for failure to collect customers’ email …
Advertising IndustryGoogle Account Privacy Updates Look To Clarify Controls
Google wants to make it simple to use its privacy controls and settings, so it is rolling out a redesign for Account, a dashboard that allows users …
GoogleYouTube Looks To Boost Creator Revenue, Expands Into Memberships, Merchandising
YouTube will soon offer new sources of revenue for creators on its platform, giving its users the opportunity to develop multiple revenue streams …
Advertising IndustryConsumers Catch On To 'Open' And 'Transparent' Buzzwords
Consumers have latched on to the words “open” and “transparency,” especially when it comes to hearing and learning about technology, such as …
Artificial Intelligence500 Million Reasons To Give Netflix The Thumbs Down
Ladies and gentlemen, we have another US tech giant to add to the list of giant companies that pay less tax than you and I. What's more, it's you and …
Advertising IndustryABC Orders 'Conners' Spinoff Without Roseanne
Roseanne is out, but her namesake series will remain — with a twist.<p>ABC has ordered a spinoff comedy series, working title “The Conners,” slated for …
Advertising IndustryAT&T Eyes AppNexus, Looks To Transform Ad Marketplace
Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops …
AdTechThe AT&T Nexus
Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops …
Advertising IndustryUTA, Cadence13 To Launch Podcast Network For Digital Video Stars
Digital video stars on platforms like YouTube, Instagram and Snapchat are increasingly looking to expand beyond their home platforms and formats. …
Advertising IndustryPMI's Cannes: Enlisting Adland's Help In Promoting Alternatives To Cigarettes
Earlier this year Philip Morris said it wanted to stop making traditional cigarettes. Today in Cannes company officials said they need help from the …
Advertising IndustryLate-Night Attacks On Trump Are A Dog-Bites-Man Story
One of the most widely covered topics in news media today is the subject of outrage -- specifically, reactions to people and points of view we don't …
Advertising IndustryStudy Finds Consumers Prefer Longer, Not Short-Form Ad Units
At a time when the ad industry is embracing ever shorter forms of advertising for both TV and digital media, consumers say they actually prefer …
Advertising IndustryStudy Finds Consumers Prefer Longer, Not Short-Form Ad Units
At a time when the ad industry is embracing ever shorter forms of advertising for both TV and digital media, consumers say they actually prefer …
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