MediaPost

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Eyeo Launches Browser Extension To Tackle Fake News

Eyeo, the company behind the Adblock Plus adblocker, has created a browser extension to combat fake news.<p>Called “Trusted News,” the product is …

Fake News

BVGrowth Acquires Email List And Other Assets Of Homesick.com

BVGrowth has acquired the assets of Homesick.com, an artisanal white candle line with scents for countries, cities and states, from BuzzFeed. Terms …

Advertising Industry

Furniture Row Polishes Its Email Reputation

Beginning with a single store in 1974, Furniture Row has grown into a national chain known for its tagline “Real Furniture. Real Value.” with over …

Advertising Industry

OTT Market Maturing, But 'Opportunity' For Growth Remains

The over-the-top video market is no longer a novelty, with a majority of WiFi-connected homes streaming video to their TV sets. Yet a significant …

Advertising Industry

RockYou Media Acquires 'CafeMom,' 'MamasLatinas,' 'Revelist'

RockYou Media, whose catalog of brands promote the voices of multicultural millennials, announced it has acquired <i>CafeMom</i>, <i>MamasLatinas</i> and …

Advertising Industry

Adthena Tracks NBA Finals Keyword Terms

Do a search on Google or Bing to find there is no shortage of NBA Finals memorability being auctioned. In fact, JR Smith's jersey from Game One …

NBA Finals

Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising

Microsoft and EY launched a blockchain for content rights and royalty management this week with the goal of streamlining costly and time-consuming …

Blockchain

Americans Prefer Free, Ad-Supported Models With A Few Longer Ads

More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many …

Advertising Industry

Video Entertainment Leading Smart Device Market To $206 Billion This Year: IDC

The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data …

Advertising Industry

Video Entertainment Leading Smart Device Market To $206 Billion This Year: IDC

The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data …

Advertising Industry

Just Like Conventional TV, A New 'Big 4' Dominate OTT

Like the conventional television viewing marketplace where a few big channels (ABC, CBS, NBC and Fox) dominate shares of viewing, comScore has done …

Advertising Industry

AI In Influencer Marketing: Buzzword Or Real Deal?

Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized …

Artificial Intelligence

Using FOMO To Create Channel Marketing Engagement

If you participate even casually in social media, you probably know about FOMO — the fear of missing out — even if the name is unfamiliar. Maybe you …

Marketing

The Truth Behind Today's Powerful Email Marketing

Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with …

Marketing

What It Would Take For Facebook To Stop Manipulating Us

Several months ago, I decided to take steps to reclaim my own attention.<p>I used to leave Facebook open on a tab on my machine, allowing me to see …

Social Media

Unilever's Weed On Top of 'Forbes' Top 50 CMOs List; Women Take 26 Spots

<i>Forbes</i> has unveiled its 50-person list of The World’s Most Influential CMOs, with an uptick in the roster of women but with Keith Weed, Unilever’’s …

Advertising Industry

Etsy, Marc Jacobs Beauty Push #Pride Beyond Parades

With Pride Month winding down, both Etsy and Marc Jacobs Beauty are finding ways to celebrate, in campaigns meant to dig a little deeper into the …

Advertising Industry

Retail Workers Gripe: We're Forced To Collect Email Addresses

Workers at Five Below, a discount chain based in Philadelphia, say that they are being penalized for failure to collect customers’ email …

Advertising Industry

Google Account Privacy Updates Look To Clarify Controls

Google wants to make it simple to use its privacy controls and settings, so it is rolling out a redesign for Account, a dashboard that allows users …

Google

YouTube Looks To Boost Creator Revenue, Expands Into Memberships, Merchandising

YouTube will soon offer new sources of revenue for creators on its platform, giving its users the opportunity to develop multiple revenue streams …

Advertising Industry

Consumers Catch On To 'Open' And 'Transparent' Buzzwords

Consumers have latched on to the words “open” and “transparency,” especially when it comes to hearing and learning about technology, such as …

Artificial Intelligence

500 Million Reasons To Give Netflix The Thumbs Down

Ladies and gentlemen, we have another US tech giant to add to the list of giant companies that pay less tax than you and I. What's more, it's you and …

Advertising Industry

ABC Orders 'Conners' Spinoff Without Roseanne

Roseanne is out, but her namesake series will remain — with a twist.<p>ABC has ordered a spinoff comedy series, working title “The Conners,” slated for …

Advertising Industry

AT&T Eyes AppNexus, Looks To Transform Ad Marketplace

Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops …

AdTech

The AT&T Nexus

Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give it the chops …

Advertising Industry

UTA, Cadence13 To Launch Podcast Network For Digital Video Stars

Digital video stars on platforms like YouTube, Instagram and Snapchat are increasingly looking to expand beyond their home platforms and formats. …

Advertising Industry

PMI's Cannes: Enlisting Adland's Help In Promoting Alternatives To Cigarettes

Earlier this year Philip Morris said it wanted to stop making traditional cigarettes. Today in Cannes company officials said they need help from the …

Advertising Industry

Late-Night Attacks On Trump Are A Dog-Bites-Man Story

One of the most widely covered topics in news media today is the subject of outrage -- specifically, reactions to people and points of view we don't …

Advertising Industry

Study Finds Consumers Prefer Longer, Not Short-Form Ad Units

At a time when the ad industry is embracing ever shorter forms of advertising for both TV and digital media, consumers say they actually prefer …

Advertising Industry

Study Finds Consumers Prefer Longer, Not Short-Form Ad Units

At a time when the ad industry is embracing ever shorter forms of advertising for both TV and digital media, consumers say they actually prefer …

Advertising Industry