MediaPost

News and commentary for media, marketing and advertising professionals.

Magazines

Flips

T-Mobile
T-Mobile Launches 5G Network In Poland
mediapost.com - VentureBeat
Like all the 5G networks debuted to date, T-Mobile’s service in Poland is starting within a limited geographic area, with plans to expand over “the …
Marketing
United Flight Attendants Picket Outside Airports
mediapost.com - CNBC
Hundreds of flight attendants protested against United Airlines outside airports last Thursday including in Chicago, Houston, Newark, San Francisco …
Facebook
Facebook Messenger Adds Features
mediapost.com - Gavin O'Malley
Just in time for the holidays, Facebook Messenger is adding several new features, including to the Boomerang and Selfie modes. Boomerang -- which …
Rap & Hip-Hop
Kool-Aid Man, Lil Jon Kill It With Christmas Duet
mediapost.com - Karlene Lukovitz
Kool-Aid Man may be in his 40s (or 60s, if you count the mascot’s 1954 prototype character), but he still knows how to party down. The venerable Kraft …
Personal Data
Potential Twitter Breach Exposed, Foreign Actors May Be Responsible
mediapost.com - Gavin O'Malley
When it comes to users’ private information, social networks increasingly look less secure than a sieve. The latest issue involves Twitter users, a …
Email Marketing
Datametrex Is Adding Sentiment Analysis To Its AI Platform
mediapost.com - Ray Schultz
Datametrex plans to integrate automated sentiment analysis to its NexaIntelligence AI platform, and is now conducting tests. The objective is to …
Email Marketing
Study Suggests Brands Should Offer Financing In Holiday Abandonment Emails
mediapost.com - Ray Schultz
Here’s a trick for brands seeking to raise their holiday cart abandonment response: Offer financing. That’s one of the conclusions Of 6 Data-Driven …
Search Engine Marketing
France Implements Tech Tax, Affecting Google, Apple And Others
mediapost.com - Laurie Sullivan
France, unwilling to wait for taxation reform, will implement a new tax on big technology companies as it waits for the European Union to impose an …
Media Industry
Top ABC Programming Executive Dungey Heads To Netflix
mediapost.com - Wayne Friedman
Channing Dungey, former president of ABC entertainment, has joined Netflix -- intensifying the future battle in the OTT space between Walt Disney and …
Social Media
Russians Conducted 'Sweeping And Sustained' Campaign To Influence U.S. Election
mediapost.com - Wendy Davis
Russian operatives engaged in a “sweeping and sustained” attempt to wield political influence by using social media to spread fake information, …
Search Engine Marketing
'Value Exchange' A Key To Building Consumer Trust Around Data
mediapost.com - Alex Weprin
What makes a brand trustworthy? It turns out, consumers value “value.” The data platform Jebbit released the findings of its Consumer Data Trust …
Email Marketing
Amex: Holding a Mirror Up To Customer Action
mediapost.com - Nina Lentini
Brian Coleman, Vice President, Small Business Customer Loyalty Marketing, American Express, and Steve Smith, VP, Editorial Director, Events, …
Email Marketing
Search Tops Digital Media Buys For Large Local Advertisers
mediapost.com - Laurie Sullivan
Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The …
Email Marketing
Brand Peril: Marketers See Threats From Email Spoofing
mediapost.com - Ray Schultz
It’s no secret that companies have been financially damaged by phishing attacks. Here are two other dangers that alarm them: harm to email …
Email Marketing
The New Personalization: Learning From the DTC Mavericks
mediapost.com - Nina Lentini
Moderator Narasu Rebbapragada, Associate Director, Digital Marketing Capabilities & Innovation, The Clorox Company, with panelists Lucy Chen, …
Search Engine Marketing
Smartwatches Push Wearable Device Shipments To 125 Million This Year: IDC
mediapost.com - Chuck Martin
The number of wearable devices shipped globally will reach 125 million this year, an increase of 9% from a year ago, according to the International …
Facebook
Facebook Ad Expansion Slows, Advertiser Backlash Cited
mediapost.com - Joe Mandese
Facebook’s turbo charged ad expansion has begun to slow, cooling to a 16% rate of growth in the third quarter -- down about half the rate of the …
Email Marketing
Using Trigger Systems For Multichannel Development
mediapost.com - Mike Schaffer
What’s a Trigger System, you may be wondering? Don’t worry, you didn’t fall asleep during that webinar -- we kind of made it up. A Trigger System is a …
How To Drive Brand Value With Consumer Of The Future
mediapost.com - Laura Gurski
Keeping up with today’s consumers can be all-consuming. They’re in control and expect their needs to be anticipated, their issues resolved, and their …
Media Industry
Alphonso Launches Smart TV-Tech Analytics For Local TV
mediapost.com - Wayne Friedman
Local TV stations can now gain advertising analytics measurement through ACR -- automated content recognition -- the smart TV-connected technology, …
Search Engine Marketing
Amazon Ran Most-Watched Ad On YouTube In 2018
mediapost.com - Alex Weprin
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on its platform. The list reflects the ads that …
Instagram
Instagram, Influencers Take Center Stage In Acura, Honda Efforts
mediapost.com - Tanya Gazdik
Move over traditional media, American Honda is using Instagram influencers for two separate marketing efforts. Acura is supporting the launch of the …
Email Marketing
Sleep Number: Managing Welcome Email Deliverability at Scale
mediapost.com - Nina Lentini
Continually growing email leads at the top of the funnel is extremely important for conversion, but having leads is meaningless if emails are not …
Search Engine Marketing
Google Expands New York Campus, Invests $1 Billion
mediapost.com - Laurie Sullivan
In a show of growth and commitment to New York, Google said Monday the company plans to spend $1 billion to build a new campus, Google Hudson Square. …
Media Industry
JustFab: The Marketer's Crawl, Walk, Run Journey to Personalization
mediapost.com - Nina Lentini
Monica Deretich, vice president of marketing & CRM, JustFab, spoke at MediaPost’s Email Insider Summit in December 2018. We are all about the …
Marketing
CES-ing With Lori Schwartz
mediapost.com - Joe Mandese
The first time I met Lori Schwartz was over a cup of coffee in the “smart kitchen” of what was the original IPG Lab in Los Angeles more than a decade …
Search Engine Marketing
Google Debuts Pay For Conversions In Display Advertising
mediapost.com - Laurie Sullivan
Google has announced pay for conversions, a conversion-based bidding for display campaigns. The option, released on Thursday, allows advertisers to …
Email Marketing
AOL Email Down On Friday For Up To 12 Hours
mediapost.com - Ray Schultz
AOL email was down on Friday for up to 12 hours in parts of the United States, and apparently affected some users into Monday morning. AOL indicated …
Email Marketing
Building an RFP ... The Right Way
mediapost.com - Nina Lentini
The pain of integrating a new ESP is legendary. The best start, however, is a solid RFP that clarifies for brand and vendor the needs and goals of …
Media Industry
'Secret Life Of The Zoo' Is The Nicest Show On Television
mediapost.com - Adam Buckman
Animals are people too. That seems to be the principal message embedded in “The Secret Life of the Zoo,” a joyous series from England that is now seen …

MediaPost

Magazines

Data, Targeting, Metrics

Email Marketing

Marketing

Media News & Insight

Flips

T-Mobile Launches 5G Network In Poland

United Flight Attendants Picket Outside Airports

Facebook Messenger Adds Features

Kool-Aid Man, Lil Jon Kill It With Christmas Duet

Potential Twitter Breach Exposed, Foreign Actors May Be Responsible

Datametrex Is Adding Sentiment Analysis To Its AI Platform

Study Suggests Brands Should Offer Financing In Holiday Abandonment Emails

France Implements Tech Tax, Affecting Google, Apple And Others

Top ABC Programming Executive Dungey Heads To Netflix

Russians Conducted 'Sweeping And Sustained' Campaign To Influence U.S. Election

'Value Exchange' A Key To Building Consumer Trust Around Data

Amex: Holding a Mirror Up To Customer Action

Search Tops Digital Media Buys For Large Local Advertisers

Brand Peril: Marketers See Threats From Email Spoofing

The New Personalization: Learning From the DTC Mavericks

Smartwatches Push Wearable Device Shipments To 125 Million This Year: IDC

Facebook Ad Expansion Slows, Advertiser Backlash Cited

Using Trigger Systems For Multichannel Development

How To Drive Brand Value With Consumer Of The Future

Alphonso Launches Smart TV-Tech Analytics For Local TV

Amazon Ran Most-Watched Ad On YouTube In 2018

Instagram, Influencers Take Center Stage In Acura, Honda Efforts

Sleep Number: Managing Welcome Email Deliverability at Scale

Google Expands New York Campus, Invests $1 Billion

JustFab: The Marketer's Crawl, Walk, Run Journey to Personalization

CES-ing With Lori Schwartz

Google Debuts Pay For Conversions In Display Advertising

AOL Email Down On Friday For Up To 12 Hours

Building an RFP ... The Right Way

'Secret Life Of The Zoo' Is The Nicest Show On Television