FlipboardIcon version of the Flipboard logoAdvertising 'BuzzFeed' Seeks New President Amid Operations Overhaulmediapost.com - Rob Williams BuzzFeedCEO Jonah Peretti said the digital publisher seeks to hire a new president amid a reorganization that aims to strengthen collaboration among …
FlipboardIcon version of the Flipboard logoMobile Marketing Consumers Choosing More News Content Nowmediapost.com - Gavin O'Malley Given the relentless rush of unnerving news stories, mobile users would be forgiven for tuning out, or turning their attention to lighter fare. Across …
Comcast Roku Stock Drops On Comcast, Facebook Announcementsmediapost.com - Karlene Lukovitz Roku, which has seen its stock price more than quadruple this year, on Wednesday took a big hit as a result of competitive announcements from …
FlipboardIcon version of the Flipboard logoLil Wayne Ubisoft, Argo Unveil 'Explosive' Video Promoting Upcoming 'Breakpoint' Gamemediapost.com - Richard Whitman If you’re into videogames with lots of shooting, explosions and other assorted mayhem you’re going to love Tom Clancy’s Ghost Recon Breakpoint from …
FlipboardIcon version of the Flipboard logoEmail Marketing Data Breaches A Global Problem Under GDPR: Studymediapost.com - Ray Schultz American companies have been hit with many data breaches that must be reported under GDPR, judging by Keeping Pace in the GDPR Race, a global study …
FlipboardIcon version of the Flipboard logoMarketing White Claw's Immense Popularity Hinges On Marketingmediapost.com - Washington Post The key to White Claw’s success is its gender-free marketing and subsequent appeal to both men and women. “For decades, our televisions told us that …
FlipboardIcon version of the Flipboard logoJ.Crew Madewell Files For IPO While J. Crew Remains Privatemediapost.com - The New York Times J. Crew spinoff Madewell is outshining its creator. The stores, which opened in 2006, targeted hip 20- and 30-somethings that wanted “real, honest …
Media Industry CarGurus Highlights User Experiencesmediapost.com - Tanya Gazdik CarGurus is launching a branding campaign inspired by user testimonials about how the vehicle-shopping website helped them find a great deal on a …
Email Marketing Land Rover Partners With U.S. Ski & Snowboardmediapost.com - Tanya Gazdik Land Rover has signed on as the official vehicle partner of the Olympic National Governing Body of ski and snowboard sports in the United States. The …
FlipboardIcon version of the Flipboard logoDirect Marketing New Voice Tech Ties Direct Mail To Personal Assistantsmediapost.com - Ray Schultz Direct mail agency Gunderson Direct has developed a voice-activated call to action that allows users to access direct mail offers via Amazon Alexa or …
FlipboardIcon version of the Flipboard logoEmail Marketing Employees Open Only 60% Of The Emails They Get: Studymediapost.com - Ray Schultz Inbox clutter is on the rise -- so much so that professionals are opening fewer emails than they once did, according to State of Email, a report by …
FlipboardIcon version of the Flipboard logoEquities 'Peacock' Enters Increasingly Crowded D2C Video Marketplacemediapost.com - Joe Mandese NBC's Peacock a subscription video-on-demand (SVOD) is the latest entrant in a rapidly expanding universe of OTT services being offered …
Chick-fil-A Social 'Chicken Wars' Boosted Chick-fil-A Traffic Amid Category Declinemediapost.com - Steve Ellwanger So who won the Great Chicken Wars of August? Data from mobile devices shows that following the cacophony of social media cackling about the virtues …
FlipboardIcon version of the Flipboard logoEmail Marketing Email Morale: Consumers Are Checking Their Inboxes Less, Adobe Reportsmediapost.com - Ray Schultz People are lightening up. They’re less likely to check their work emails on vacation or before they arrive at the office in the morning. And they’re …
FlipboardIcon version of the Flipboard logoPrivacy Silicon Valley Launches Campaign To Quash State Privacy Lawsmediapost.com - Wendy Davis The Silicon Valley trade organization Internet Association this week launched a campaign advocating for a federal privacy law that would override …
FlipboardIcon version of the Flipboard logoMedia Industry Comcast's Roberts On Peacock: Fast To Market, Low Cost To Consumersmediapost.com - Wayne Friedman Peacock, NBCUniversal’s streaming platform that will be launched in April next year, will have a low-investment cost financial model and will be …
Denver, CO Bad Spelling On Denver Billboard Gets Visible Brand Cell Service Some Attention, Biglymediapost.com - P.J. Bednarski Copy desks are just quaint memories at most places that deal with the printed word, so you’d think that typographical errors wouldn’t raise an …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Why Former iProspect CEO Stepped In As 3Q Digital Presidentmediapost.com - Laurie Sullivan Rob Murray, former global CEO of iProspect, joined 3Q Digital as president to lead the agency through its next stage of growth. Murray, who reports to …
Media Industry App Messaging: Push, Retain, Repeatmediapost.com - Nina Lentini Jonathan Ofri, Senior Manager, Digital Engagement & Communications, Verizon, had to admit that some people ask why his company even bothers with push …
Research: Gen Z Looking For New Brands, Big Heartsmediapost.com - Sarah Mahoney Gen Z consumers may be thoroughly digital, but new research finds they are still keen on discovering new brands while in physical stores. And they …
FlipboardIcon version of the Flipboard logo Apps in the Coming Wave of Privacy Regulationsmediapost.com - Nina Lentini As the marketing world looks to California and what its Consumer Privacy Act will entail come Jan. 1, it wonders if there's a chance for federal …
Search Engine Marketing Pinterest Lens Continues To Change Visual Searchmediapost.com - Laurie Sullivan Online shopping is one of the easiest ways to find exactly what you want, especially when you're looking for a very specific item. You simply type in …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing What Does Your Personal Tech Stack Look Like?mediapost.com - Cory Treffiletti Do a quick search for “marketing tech stack” and you will see millions of articles dedicated to helping you navigate the landscape of DMPs, CDPs, …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brandsmediapost.com - Laurie Sullivan On Wednesday, Microsoft Advertising introduced new audience targeting tools in an open beta that the company’s GM Steve Sirich says secures customer …
Media Industry How Apps Can Actually Make Moneymediapost.com - Nina Lentini Left to right: Moderator James Rubin, SVP managing director, Campbell Ewald; Mike Brooks, SVP of revenue at WeatherBug; Ashleigh Rankin, brand …
FlipboardIcon version of the Flipboard logoPhiladelphia Eagles Eagles 'Fly' In New Brand Spotmediapost.com - Larissa Faw The Philadelphia Eagles and its content division Eagles Entertainment are partnering with Endeavor's 160over90 for a video to raise awareness for the …
Media Industry The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementationmediapost.com - Nina Lentini The Challenge SimpliSafe wanted to learn how it could better secure homes using its app. The Execution Rahul Subramany, Senior Product Manager, …
Media Industry National CineMedia Starts New Advertising Segment In Movie Theatersmediapost.com - Wayne Friedman National CineMedia, the in-theater advertising network, says it is shifting some ad inventory -- as well as launching a new premium advertising spot …
Media Industry New For Fall: Psychopaths On Parade In 'Evil,' 'Prodigal Son'mediapost.com - Adam Buckman It is apparently not enough for murders to occur one at a time on our blood-splattered drama shows. Now, entire families must fall victim to TV’s …
Apps Navigating the In-App Ecosystemmediapost.com - Nina Lentini Left to right: Jason Blake, CMO, Newhouse; John Caruso, Co-Founder, Partner and Chief Creative Officer, MCD Partners; Jesse Hurwitz, Senior Director …
