Media Evaluation Research

19 Added | 1 Magazine | 2 Followers | @MediaEvalua47sg | Keep up with Media Evaluation Research on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Media Evaluation Research”

Google Analytics Reporting vs. Analysis: Insights From 4 Reports

If you’ve got Analytics, you’ve got insights waiting to be discovered. But are you finding these insights? Are you getting the most from your …

Analytics

Google Adwords: a waste of time for small businesses?

I often get approached by small businesses for advice on Google Adwords.<p>They tend to fall into two camps.<p>Either, they have already been trying to run …

AdWords

How a group of researchers tried to use social media data and algorithms to find breaking news

Using geotagged Instagram data, CityBeat tries — often unsuccessfully or belatedly — to find breaking news.<p>Shortly after 9:30 a.m. on March 12, 2014, two apartment buildings in East Harlem exploded when a water main collapsed into a gas line. Eight people were killed and dozens more were …

Social Media

The Day Social Media Schooled Wall Street

At 1:07 pm on Tuesday, April 23rd of last year, a message went out from the Associated Press’s Twitter feed that stopped Wall Street in its tracks.<p><b>**Breaking: Two Explosions in the White House and Barack Obama is injured.**</b><p>Predictably, the news, which spread out from the AP’s 1.9 million Twitter …

Stock Markets

Should We Try to Measure People's Social Media Sophistication?

In 2009 I created a social media quiz, practically on a whim. Over the years I've converted the simple quiz into a more complex assessment of social …

How Facebook Uses Your Data & What You Should Know

Lump Facebook and privacy together in the same sentence and you have cause for a mighty heated discussion. It’s no secret that Facebook takes certain …

Social Media

A breakdown of the demographics for each of the different social networks

In the US market, the data show that gender, income, and education level have little impact on whether or not an individual has adopted social networking as an activity. But it does have a big impact on which social networks people opt to use.<p>In a new report from BI Intelligence, we unpack data …

Demographics
Marketing

7 Tools To Boost Your Social Media Performance

Raise your hand if you have a Facebook page. Twitter? Instagram? Pinterest? Chances are, if you’re reading this, you have at least one of them. But …