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Marketers Are Using Instagram More Than Snapchat Right Now: Here's Why.

Audiences for the two platforms are entirely different.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re a bit on the older side (like me) you might feel like all the cool kids are on Snapchat. They’re foregoing Instagram, particularly in its post-acquisition by Facebook era. …

Google I/O 2017 keynote in 10 minutes

News Feed FYI: New Updates to Reduce Clickbait Headlines

<i>By Arun Babu, Engineer, Annie Liu, Engineer, and Jordan Zhang, Engineer</i>People tell us they don’t like stories that are misleading, sensational or …

Social Media

Who still cares about Virtual Reality? Here’s why brands should…

If there was one marketing buzz word in 2016, it was undoubtedly Virtual Reality.Well, that’s okay – looking at the <i>Gartner Hype Cycle Of Emerging</i> …

Virtual Reality

#Winning with Influencer Marketing

Google classifies the term as a “Breakout,” meaning that the keyword is experiencing growth greater than 5000% – brands really wanted to get it …

Marketing

3 predictions about the future of SEO

What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.

Facebook’s Q1 2017 earnings report in 6 charts

The numbers that matter from Facebook's latest quarterly earnings report and what they say about the social network's ad business.<br>Please visit …

Facebook

Six fascinating ways Google is innovating in healthcare

1. Streams - a secure clinical appThe Streams app, pictured below, was built by DeepMind Health and digital product studio ustwo to provide real-time …

Medical Technology

6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through

Every business leader sets goals and structures incentives against these goals. Incentives are powerful motivators. They can also have unintended …

What Online Retailers Can Learn From Amazon

Only<p>five years ago, Amazon ranked 15th behind Sears and Publix in the National Retail Foundation's list of top 100 retailers, with $26 billion in …

Are your ads working? Consumers tell all...

We know what data means to the ad industry – few dispute that it creates huge opportunities for advertisers. But what do consumers think? Does data …

Another mobile headache for publishers: viewability

There’s a sea change in how digital advertising is being sold, with advertisers and their agencies demanding that ads be viewable by humans without …

The World’s 18 Best Outdoor Campaigns of 2014-2015

We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the …

7 tips to create awesome mobile app designs

Yelp is a good example of intuitive mobile interaction design. The app is very clean, with nice, big buttons that state their purpose. The buttons’ clear labels are easily understood by just about any user. Much more than that, the app uses some common mobile UI patterns, like the toolbar at the …

The Internet of Things Is Changing How We Manage Customer Relationships

Steven Moore for HBR<p>Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” Today, CRM pervades the way many companies track and …

5 Effective Facebook Ad Targeting Tips 2018

Learn Facebook Ad Targeting Tips & strategies for success this year 2015. These are the basic facebook marketing tips for beginners.

The 10 things in advertising you need to know today

<b>1. Twitter has reportedly held talks to buy Flipboard.</b> It's not immediately clear why Twitter would want to buy the magazine-style article curation app.<p><b>2. Here's what to expect from Google's big conference this week.</b> Expect watches, virtual reality, and a mystery Bluetooth device.<p><b>3. Apple's Jony</b> …

As Mobile Grabs Over Half Of All Searches, Google Hits Refresh Button On Its Ads

More than half of all Google searches now happen on mobile devices. Since you’re probably reading this on your smartphone, that may not surprise you.<p>But it’s still a milestone that Google has just reached in the U.S., Japan, and eight other unnamed countries. And today, the search giant today is …

Why an Out-of-Home Advertising CEO Is Bullish About Digital

<b>Specs</b><p><b>Current gig</b> CEO, Clear Channel Outdoor Americas<p><b>Previous gig</b> Operating partner, Bain Capital<p><b>Age</b> 46<p><b>Why join Clear Channel now?</b><p>I'm coming from the …

What Innovation Is and Isn’t

To simplify the notion of innovation, it is something that is both new (either invention or iteration) and better. Innovation is not about the …

Innovation