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This Study Will Convince You To Engage With Online Influencers To Attract New Customers | Inc.com

When was the last time you made a purchasing decision based on a recommendation of a friend -- or even comments online by complete strangers?<p>The sober reality is that social media is driving more and more buying decisions. In particular, the younger generation of consumers are influenced not only …

Public Relations

Top 9 Customer Experience Trends to Stay Competitive

This column is authored by Kalpana Arya, Content Expert with TechpillarThe post Top 9 Customer Experience Trends to Stay Competitive appeared first …

Infographic: The path to customer retention

Customer retention is vital for businesses to remain successful and profitable - according to Gartner, 80% of your future profits will come from 20% …

How the Design Thinking Process Improves Innovation and Customer Experience

An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying …

Ten Customer Service And Customer Experience Trends For 2017

Each year, new data comes out that indicates customer service and the customer experience (CX) are more important than ever. According to Forrester, 72% of businesses say that improving the customer experience is their top priority. A study from NewVoiceMedia indicates that companies lose more than …

Customer Experience

The Six Customer Service Silver Bullets

Here are the six elements that can position your organization for customer service success. Although be forewarned: excellence in customer service and the customer experience isn’t a puzzle or riddle that can be solved once and for all. It’s going to require sustained diligence and focus, because …

How to improve the customer experience in 15 steps

Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement.

5 Stats From The State Of The Connected Customer Report That Will Have You Rethinking The Customer Experience

In the recently-released State of the Connected Customer Report, Salesforce Research surveyed over 7,000 consumers and business buyers around the world to learn more about what’s on the minds of today’s technology-empowered customers. What do they expect from their experiences with brands big and …

Customer Experience

Customer Experience Success Relies On More Than Marketing

In the fight to win the customer experience battlefield, most organizations put their marketing departments in charge. But it takes much more than marketing expertise and impact to succeed in customer experience. Operations, human resources and finance must also take responsibility and undergo …

5 ways mobile can help brands boost customer loyalty

iStock In today's device-driven age of texts, tweets, and Snapchats, it's hard to grab consumers' attention. So brands looking to build customer loyalty should consider one of the most popular marketing trends: mobile.<p>Mobile strategies may include push notifications about in-store sales and mobile …

Dunkin' Donuts to target Starbucks customers after loyalty scheme shake-up | Reuters

FRANKFURT (Reuters) - Dunkin’ Donuts is on a drive to win customers from Starbucks after the rival coffee and snacks chain changed its loyalty scheme to favor higher spending customers over frequent buyers.<p>A drink and a doughnut are seen at a Dunkin' Donuts location in the Chicago suburb of Niles, …

Starbucks loyalty program will now be based on dollars spent

In a bid to boost participation, Starbucks is making a big change to its customer loyalty program: It will give rewards based on dollars spent rather than number of visits.<p>Starting in April, customers in the U.S., Canada and Puerto Rico will earn two "stars" for every $1 spent, rather than one star …

Want Loyal Customers? It's Time to Fix Your Loyalty Programs

With brands competing for customers' loyalty and wallets, they need a creative way to differentiate. A recent study shows that the brands with the …

Build Customer Loyalty In Cyberspace

In cyberspace, every interaction can be broadcast to a person’s friends and contacts, which influences their views. In fact, losing a loyal customer who “unfollows” a brand on social media can have a ripple effect since about 10% of those who unfollow will tell their friends to do the same, and …

Customer Loyalty 3.0 Is Never About Transactions. It's About Getting to Know Your Customers.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At Entrepreneur and Microsoft’s Accelerate Your Business Event, I was able to talk to attendees about how to grow their businesses using what I believe is the future of customer loyalty -- and I call it Customer Loyalty 3.0.<p>I wanted to …

Customer Loyalty In Today's Modern Retail World

Customer loyalty isn’t what it used to be. In fact, research company Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service, while the estimated cost of customers switching their choice of businesses due to …

Designing a Customer Strategy Focused on Genuine Loyalty

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By definition, the word “loyalty” means allegiance, faithfulness, or devotion. So it seems ironic -- an oxymoron, even -- that many retailers today say customer loyalty is fickle.<p>The rationale is flawed. If you’re incentivizing loyalty …

Why McDonald's Is Working On A Loyalty Program?

Reports suggest that McDonald’s is developing a loyalty program in the U.S. that will be launched later this year or in early 2017, building further on its new smartphone app. The company’s mobile phone app was launched late last year and already has 10 million downloads. McDonald’s has lagged …

Loyalty Marketing 2.0: The Search for Effective, Relevant, and Engaging Loyalty

<i>By Zach Woith, VP Loyalty Strategy at 500friends, a Merkle Company</i><p>To keep customers coming back, many companies have implemented customer loyalty programs based on transactions with promotions and discounts, and others have instituted programs based only on gamification and engagement. Although …

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The free-shipping fallacy is crashing. From the beginning, Amazon built its ecommerce empire partly on that very promise. Buyers flocked in, initially lured by no-cost shipping on orders over $25, quietly bumped to $35 in 2013. But this …

Analyzing the Science Behind Customer Loyalty

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Raise your hand if you’ve built up an extensive collection of loyalty punch cards through the years. I know I’m guilty. From free t-shirts to free meals, being rewarded with something complimentary from a business you frequent is always …

Brands form customer loyalty even after they purchase an item

Building customer loyalty extends beyond the actual purchase, and brands and retailers should focus on how to continue relationships with customers afterwards.<p>Particularly, consumers in the UK feel closest to a brand after they've already bought something from them, according to a report from …

The next logical step for Apple Pay: a loyalty program

Soon, it may pay to use Apple Pay.<p>Close financial partners and job postings on Apple’s career page hint that the company is interested in more closely integrating Apple Pay into loyalty programs that reward customers for using the mobile wallet.<p>Retailers can tie their own loyalty programs into …

Apple Pay

5 Must-Have Tools for Increasing Customer Loyalty

With repeat business playing such a vital role in the success of small business revenue growth, it's important to invest in tools that will help with customer retention.<p>If you are a professional that provides local services, you know how valuable repeat business can be. In fact, according to recent …

American Airlines Isn't the Only Company Drastically Devaluing Customer Loyalty

Loyalty isn't worth as much as cold hard cash.<p>To consumers, loyalty programs are all about getting something for nothing. We sign up because the …

Missing The 'Loyalty' Point Completely With Customer Loyalty Programs?

There’s something very strange going on. It’s a growing phenomenon noted across business sectors and geographies. It involves a steady revamping of so-called “customer loyalty” programs, once designed as reward schemes to ensure customers felt valued, and therefore stayed loyal.<p>But in 2016 an …

Your quick guide to boosting customer loyalty

When you’re finally ready to start investing in programs and tactics that help you drive repeat business and loyalty, you’ll find the most success when following these best practices:<p><b>Tip #1: Don’t sell products, sell experiences</b> – The first thing you have to do is get out of the mindset that you’re …

Customer Experience

Chipotle hoping to win back customers with loyalty program giveaways | Fox News

Chipotle is introducing a temporary loyalty program intended to get customers back into its stores following a series of food scares.<p>The Mexican food chain already has given away millions of burritos through coupons for entrees to try to fill up empty locations after an E. coli outbreak and …

Chipotle Launches Loyalty Program 'Chiptopia' to Win Back Customers

Chipotle Mexican Grill wants you back. The fast-casual restaurant, which was hit with health scares and low sales over the past year, is launching a …