Mauricio Balvanera

113 Flips | 3 Magazines | 3 Likes | 8 Following | 13 Followers | @Maubrowncow2013 | Keep up with Mauricio Balvanera on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mauricio Balvanera”

Marketers like Chipotle are turning to consulting firms to help transform their businesses — and ad agencies are nervous

Here's why ad agencies need to worry about consulting firms: traditional ad shops can't handle burrito orders.<p>At least, that's what the consultants say.<p>Chipotle has recently tapped Deloitte Digital to build and maintain its Apple and Android Apps as it looks to implement mobile ordering across its …

The Leviathan

Tesla can power ahead, growing into the realm of myth<p>Beyond the Squid (Netflix) and the Whale (Amazon), the third most interesting company in my book …

Tesla

Smith & Foulkes: Slack “Animals!”

Posted on Monday, January 11, 2016 · Leave a Comment<p>Following on the heels of Giant Ant’s fabulous 1930’s animation update, Slack pivots 180 degrees …

East London

Silicon Valley Has a Vulnerability Problem

A few of us sat in a swanky restaurant, the air was warm and smelled faintly of the honeysuckle growing outside. Glasses clinked on the patio and a …

Stemcentrx Sale to Return a Record $1.7 Billion for VC Firm Founders Fund

Founders Fund has had some successes, but the acquisition of Stemcentrx Inc. tops them all. With the cancer drug maker's sale to AbbVie Inc., the …

Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and …

Advertising Industry

Design Shops Imagine What a ‘Starbucks of Marijuana’ Might Look Like

Marijuana branding is in its infancy. But one day soon, it may well be a major legal product category—with enormous design, branding and packaging …

Advertising Industry

Mexico Surprises U.S. Workaholics With Versions of Themselves Who Actually Take a Holiday

The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations … by introducing them to their …

Workaholics

Slack is work chat’s runaway train, raises $200M at $3.8B

The Slack rocketship won’t slow down. The business messaging startup has raised $200 million at a $3.8 billion post-money valuation, the company confirms to TechCrunch. The round was led by Thrive Capital, with participation by GGV, Comcast Ventures and Slack’s existing investors, including Accel, …

Big in Japan: Web Design in the Land of the Rising Sun

Slice the sashimi, pour some sake and get comfy under the heated coffee table. I’d like to tell you about this wonderful country I call home.

Preview: Unreal Engine 4 VR Editor

Epic Games is first out of the gate with an in-engine virtual reality (VR) development suite, simply known as VR Editor, for their hugely popular …

The Reality of Missing Out

When it comes to ad-supported services, pundits everywhere are fond of the adage “If you’re not the customer you’re the product”. It’s interesting, …

The chipmaker behind Google’s project Tango is powering DJI’s autonomous drone

A small European startup, Movidius, is poised to emerge as a powerhouse in the age of computer vision<p>A few weeks ago DJI unveiled its newest drone, the Phantom 4, the first craft to offer robust obstacle avoidance at a price the average consumer can afford. It relied on computer vision to power its …

Deep Learning Is Going to Teach Us All the Lesson of Our Lives: Jobs Are for Machines

<i>(An alternate version of this article was originally published in</i> <i>the Boston Globe)</i><p>On December 2nd, 1942, a team of scientists led by Enrico Fermi …

Joni Mitchell on Therapy and the Creative Mind

It’s paradoxical that while “art holds out the promise of inner wholeness” for those who experience it, the relationship between creativity and mental illness is well-documented among those who make it, as is the anguish of artists who experience it. This, perhaps, renders the cultivation and …

Doping Out on Dopamine and How It’s Killing Your Productivity

Something Kevin Durant (undisputed top 3 NBA player) said stuck out to me. It was the end of a workout. New trainer. Famous for being different and …

Apple News will soon get 'native' ads that look like articles

The company recently updated a developer specification document for Apple's in-house mobile-advertising platform to include the sponsored ad unit.<p>According to the native-banner format, sponsored ads will "display directly in the content feeds, in line with News articles," and can link to an article …

Werner Herzog’s No-Nonsense Advice to Aspiring Filmmakers and Creative Entrepreneurs

Psychologists have long championed the idea that the ability to remember and integrate experiences is a central component of creative work. In <b>Werner Herzog: A Guide for the Perplexed</b> (<i>public library</i>) — the same wide-ranging beast of an interview that gave us the legendary filmmaker’s thoughts on …

Ursula K. Le Guin on How You Make Something Good in Creative Work

“Inexperienced writers tend to seek the recipes for writing well. You buy the cookbook, you take the list of ingredients, you follow the directions, and behold! A masterpiece! The Never-Falling Soufflé!”<p>If you read <i>Brain Pickings</i> regularly, you know that there are few writers I find more …

A More Pseudonymous Internet

From ephemeral publishing apps to the abandoned Google+ “real names” policy, a push to revive relative namelessness online.<p>“Some chick asked me what I’d do with 10 million bucks. I told her I’d wonder where the rest of my money went.”<p>That’s from the epically ridiculous Twitter account, @GSElevator. …

With Vinyl’s Resurgence, Here’s How Brands Are Capitalizing on Music’s Most Analog Medium

The resurgence of vinyl has everybody talking, and listening.<p>Maybe you've thumbed through a trend piece in The New York Times, crediting …

Advertising Industry

The Music Critic in the Age of the Insta-Release

Last week, the rapper Kendrick Lamar released “untitled unmastered.,” a collection of eight new songs. He announced their spontaneous début simply by tweeting a link to the iTunes store. Earlier this winter, Kanye West and Rihanna each issued full-length records without explicit prior warning …

Kendrick Lamar

My Year in San Francisco’s $2 Million Secret Society Startup

The rise and fall of Latitude, an exclusive, for-profit underground society started by a wealthy backer, is a fable for modern Silicon Valley.<p>"Can you keep a secret?"<p>I blinked. I didn't know Justin very well. I did know that he was a very affable bearded man, and we both lived in the Bay Area. At …

HBO’s Fake Posters for Silicon Valley’s Pied Piper Perfectly Mock Tech’s Self-Importance

If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show …

Silicon Valley

Baby tech is sold on fear, not practicality

Anxious parents can fall prey to fear-mongering marketers<p>Last night when I put my baby to bed, I closed the door, walked downstairs and made sure that the "parent" end of my audio monitor was turned on. My eight-month-old son wasn’t wearing a booty that monitored his oxygen levels or a onesie that …

The New York Times acquires influencer marketing agency HelloSociety

The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc.<p>Los Angeles-based Science both invest in startups and builds its own companies. It launched HelloSociety (which it fully owned) back in 2012 as an analytics …

Public Relations

Robert Scoble leaving Rackspace for UploadVR to explore augmented and virtual reality

Technology evangelist, author, and blogger Robert Scoble is leaving Rackspace to pursue an entrepreneur-in-residence role with UploadVR. He says that he’ll do the same kinds of videos and blogging he’s always done but now with a specific focus on startups and technology in the augmented (AR) and …

The Biggest Reason Brands Fail When Tying Content to Business Goals

I recently attended the content kickoff for a midsize company that had just decided to make a big content marketing push. Publishing was new …

Blog Archive » How Big Data Replaced Don Draper

In the 1970s, I took a careful look at Oreos. Not the cookies themselves, mind you, but the way they were sold; I was an econometrics student at the …