Mattia Škulj

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Costco Is Playing a Dangerous Game With the Web

Costco Wholesale Corp. first went online in November 1998, the same year a dot-com upstart called Amazon.com Inc. branched out from books to music …

Starbucks is closing its online store as a 'seismic shift' hits the retail industry

The company will close its online store on October 1, a Starbucks representative confirmed to Business Insider.<p>Starbucks' online store sells items such as glasses, mugs, coffee brewers, and espresso makers, in addition to coffee, tea, and beverage syrups. People will still be able to buy items …

Notizie ed approfondimenti sull'e-commerce

Rafforzare e potenziare la rete di distribuzione della zona nord-ovest dell’Italia. Questo è l’obiettivo di Amazon che quest’autunno si appresta ad …

How Digital Marketing Is Evolving Into 2016 and Beyond

If you pay close attention to how the digital landscape has developed (over the past few years especially), you can make a reasonable prediction about what's coming next.<p>Digital marketing never stands still for long. Just when you get used to a certain set of technologies, trends, and patterns on …

What Every CMO Should Know About Marketing Automation

Marketing automation is more than a tool for sending emails and storing leads. Columnist Mary Wallace explains why it's a key component of your …

Retailers Still Underestimate the Connection Between Online Interactions and In-Store Sales

By the end of 2015, it is expected that 64 cents of every dollar spent in retail stores will be influenced by a digital interaction.<p>The trees are decorated, the mistletoe is hung, and the holiday shopping season is in full force.<p>When I shop online, Amazon instantly makes recommendations on …

How E-Commerce Is Turning Passion Into Revenue Generating Side Businesses

According to a 2015 Gallup poll, only 34.1 percent of employees are engaged at work. That means the other 65.9 percent are working for the paycheck, not the passion. We all have a passion--a hobby, a special talent--that one thing we'd still do even if we didn't have to work. It feeds our soul, …

Walmart Launches its Own Mobile Payment System

Walmart (WMT) on Thursday began rolling out Walmart Pay, making it the first retailer with its own mobile payments solution that works on any Apple …

How Amazon Tricks You Into Thinking It Always Has the Lowest Prices

It's all about price perception.<p>Amazon is known for having low prices. But a study conducted by a startup called Boomerang Commerce reveals that Amazon’s pricing strategy is much more nuanced than simply undercutting the competition.<p>Boomerang, founded by Amazon veteran Guru Hariharan, makes …

Seeing more ads on your phone? Mobile ad revenue spikes

Internet advertising revenue climbed 16 percent to $49.5 billion in 2014, as a spike in sales for mobile spots pushed it above banner ads for the first time, according to a study from the Interactive Advertising Bureau.<p>"Marketers clearly recognize that consumers are leading mobile-first lives," IAB …

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the …

La chiesa armena canonizza le vittime del genocidio del 1915

23 aprile 2015 18:04<p>In Armenia è cominciata la cerimonia per canonizzare 1,5 milioni di armeni massacrati dalle forze ottomane nel 1915. Il servizio …