Matthew Galston

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10 Unexpected Lead Sources for B2B Marketers

Adding a live chat feature to your website increases sales tremendously.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sales are the lifeblood for any B2B business, and to acquire sales, you must first generate leads.<p>With a B2C model, it’s far easier to convert cold traffic into …

Marketing

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to hear something crazy? In 30 minutes, I can look at your competitor’s website along with your website and deploy a …

SEO

4 Simple Steps for Creating a Social Editorial Calendar

There’s no possible way that you can spend every waking moment managing your brand’s social media presence—at least not without suffering from some …

Marketing

Crafting a Solid Content Marketing Plan

Advertising was a simpler thing before the advent of the Internet. Now, your messages compete with millions of social media updates. So how can you …

How to Get 100,000 Facebook Fans in 30 Days | Inc.com

I'm often asked how I grow my social media followings so quickly. Thanks to some lesser known strategies, and one particular feature hidden in plain site, I'm able to rapidly execute my ideas and build a big following.<p>I utilized this strategy earlier this year to help build this Facebook page.<p>This …

Marketing

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I was a little kid, I remember, I was fascinated by the text copy on potato chip bags. Even at that age, I could …

Marketing

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: What are the minimum non-vanity metrics every organization adopting inbound marketing should</b> …

Marketing

10 Visual Marketing Tips to Master Social Media Engagement

There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and …

10 Must-have project management apps for entrepreneurs

Share23<p>Tweet<p>Share113<p>+16<p>Shares 142<p>Trying to manage a project without project management software can turn into a Godzilla-like apocalypse quickly. …

How to Write a 2000-Word Article in 2 Hours

Just imagine being able to write a 2000-word perfect blog in 2 hours.<p>You could create more content, drive high-quality traffic with search engine …

5 search engine optimization trends for 2017

With every passing year, search engine portals develop new algorithms and rules with the hope of combating spam links and people trying to play the system.<p>These new rules set by Google, Bing etc. means that every webmaster must stay abreast to the ever changing SEO landscape in order to help …

Why Marketers Are Twenty Times More Interested In Email Than Mobile, Virtually Ignoring Social

To be alongside online video marketing as one of the top two channels that digital marketers are currently showing the most interest in is a very …

2017's Top 10 Digital Branding and Marketing Trends [Infographic]

Planning your digital marketing efforts for the coming year? Digital marketing and branding agency Borenstein Group offers some advice about the top …

Marketing

How to Create Amazing Infographics

The internet is a perfect medium for infographics. Readers find them easy to comprehend, full of good information, and even get a little …

Infographics

How to Make Beautiful and Effective Infographics

"There's something almost quite magical about visual information," says data storyteller David McCandless. "It's effortless. It literally pours …

Update Your Email Strategy With These 2016 Email Trends - Small Business Trends

Email is an essential communication tool of the digital age. For marketing professionals, an email list is a vital part of any digital marketing …

Marketing

A LinkedIn Employee Reveals How to Dominate the Network

Get the scoop on how LinkedIn uses content marketing to build its brand online--and apply it to your own efforts on the platform.<p>LinkedIn has been in the news lately, and that's only going to increase as new opportunities continue to emerge on the world's largest social media network for …

Marketing

5 Powerful Tools You Should Use to Dominate Social Media | Inc.com

Social media channels can take all the time you are willing to throw at them and then take the same again. Yes, we need social channels for marketing, but it needs to be on our terms and work for us, not against.<p>Luckily there is a wide range of third-party apps that make Twitter and Facebook easier …

Project Management