Matt Shachter

1,223 Flips | 30 Magazines | 433 Likes | 4 Following | 571 Followers | @MattShachter | Keep up with Matt Shachter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matt Shachter”

The C-Suite Needs Different Content – Here’s Why #154

Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it …

Big data’s future is in Ohio

For over a decade, a common refrain in the corporate world was that data was exploding and companies needed the capacity to capture that data. As the challenges of data capture have been more or less mitigated, the next challenge has become how to get value out of that data. Between 2015 and the …

20 simple exercises that start showing results after one workout

If you rely on progress for motivation, these will be for you

The 8 Best Marketing Books to Buy in 2018

Read up on the fascinating industry with these tomes<p>Updated April 24, 2018<p>Contrary to popular opinion, marketing is about so much more than simply …

Google URL Inspection Tool Shows Marketers What The Search Engine Sees

Google will now allow marketers to check specific URLs on their websites to learn how Google’s search technology actually sees them.<p>The feature, made …

Google Search

12 B2B Marketing Techniques for Lead Generation

<b>61% of marketers say that generating quality business leads is their biggest challenge</b><b>. This shows that all businesses need to spend a lot of energy</b> …

Want to Be a Better Boss? Read Any of the 8 Books the Smartest Leaders Have Already Read

This remarkable publishing company aims to change the world by putting out profoundly positive leadership bestsellers.<p>In the process of writing a manuscript for my first book publication, my literary agent and I are choosing publishers wisely. One promising publisher on my radar screen is …

Five Ways to Increase Your Landing Page Conversion Rate

Small business owners have a plethora of tools available at their disposal, from website builders that simplify the process of building a website to …

2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

Increased competition and tightening margins, companies need plans that maximize results while limiting expenses. Predictive planning capabilities …

What's In Your Strategy? Building an Event Library for Optimized Planning Results

Trade Promotion Optimization is more than just improvements to a company's approach to trade, it is building the proven, predictive, actionable …

Chasing Trade Investment ROI - Resentment, Ramification and Realities

Consumer Goods companies hungry to improve the return on their Trade Promotion Investment (ROI) struggle with inaccurate baselines skewing post-event …

What trade marketers can learn from the NBA finals

Analytics are a driving force that trade promotions and trade marketing professionals cannot afford to overlook.

C-Suite Under Siege in the Mature CPG Sector

To navigate today’s CPG sector means investing in both the information to make better decisions and the tools to turn this insight into actionable …

Five Simple Ways To Double Your Email Marketing Open Rates This Week

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you.<p>Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers — those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and …

Marketing

A Trainer Says These Are the 8 Best Exercises For Fat Loss

Whether your goal is to lose fat or you want to strengthen your muscles, you might think you need to do different exercises to achieve each. Personal trainer Rob Allen posted this photo to his Instagram account to show that whatever your goal, "Whether you want to lose fat or gain muscle, strength …

Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates

View-through rates (VTRs) for native video ads remain high in the first three months of 2018. In-feed native video VTRs average around 40% worldwide …

Digital Advertising

Five Essential Marketing Strategies For Any Startup

We all know marketing is essential for all businesses, but it’s even more important for startups. Unless people know about your startup and what it offers, they probably won’t buy your products or services.<p>At Kobe Digital, we come across all types of businesses. Most all of them are concerned with …

Marketing Strategy

The 10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from</i> <i>Susan Gunelius</i><i>’ book</i> …

The 15-minute Bodyweight Workout for Busy Guys

The best thing about building your fitness around a bodyweight workout: the more you weight you lose and the leaner you become, the easier they …

Middle Age

B2B Marketing Campaign Ideas for the Bottom of the Funnel

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that …

Marketing

How to turn $500 into more than $100,000: Financial expert who saved $36,000 in 13 months shares her four simple strategies for building wealth

When given a sum of money like $500, it can be easy to think it's too small a figure to be worth investing.<p>But one financial expert is here to tell …

6 Ways to Boost Traffic to Your Company Blog for Free

By Moeez<p>Few companies are equipped with a generous marketing budget to invest in PPC ads for their company blog --and some might not even see it as a priority.<p>Luckily, there are steps you can take to acquire traffic without having to put that much investment.<p>In this article, we share with you tips …

Account-Based Marketing and Inside Sales Are a Match Made in Heaven

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The advent of the internet has …

6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to …

Marketing

8 Books Every Manager Should Read to Become a Better Leader

There's a worthwhile book out there for whatever you need to move forward on your leadership journey.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It is okay to admit that managing other people is challenging. It requires monitoring multiple emotional energies, personalities and …

Employment

Remarketing Lists For Search Ads: 7 Examples To Catapult Campaigns

RLSA is a PPC professional’s dream. Not only does it allow you to match queries that are being searched, but the intent behind them as well.<p>Here are …

According to a Personal Trainer These are the Top 6 Ways to Burn Fat Fast

If you're looking to lose weight and/or put on muscle, strength training should become an instrumental part of your workout regimen. Weightlifting is one of the most effective ways to transform and shape your body as excess fat turns into lean muscle. Instead of spending countless hours doing …

How to Get 6-Pack Abs in 12 Weeks

Models featured on fitness magazine covers and in supplement ads wield that standard example of a fit, strong body: the six-pack. Not every fit …

Nutrition

25 Effective Landing Page Examples You’ll Want To Copy

Landing pages are a very important part of your online business. They are the digital storefront of your online activity, and they serve as helpers …

Marketing

20+ Websites for Incredible Free Stock Photos

Whether you're a blogger looking for the perfect photo to accompany your article or a designer in need of an image for a new T-shirt, there are innumerable reasons that free images come in handy. But, as you're searching for <b>stock photography</b>, it's important to know the right places to do so in …

Web Design