Matt Shachter

Why your marketing career depends on balancing data and emotion

<i>By Avtar Ram Singh, {grow} Contributing Columnist</i><p>As marketers, we’ve become obsessed with data. I wouldn’t be surprised if your reaction to that …

Understanding the 3 Pillars of SEO—How to Develop a Successful SEO Strategy

There’s a sort of exciting mysticism to the whole practice of SEO. Unlike most marketing disciplines, SEO specialists and researchers don’t actually …

The Most Successful B2B Organizations in Social Media Marketing

According to a survey conducted recently, most of the businesses in the United Kingdom alone are using the marketing tool for social media, with the …

12 books you should read before starting a business

1/<p>1. 'The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything,' by Guy Kawasaki<p>Courtesy of Amazon<p>Entrepreneur …

13 Ridiculously Clever Lead Generation Tactics

When it comes to lead generation, you hear the same things over and over again….<p>You have to drive people to landing pages on your site and have them …

The Twelve Most Important Reads for Life: MBA Edition

<b>Full disclosure</b>: This list ignores many important parts of an MBA education, including accounting, statistics, and Excel spreadsheets. Instead, it …

Dropbox's CEO reveals 4 of his favorite books on how to be a successful leader

Drew Houston always knew he wanted to run a tech company.<p>"I really admired all the great tech companies and even as a little kid, I admired the tech …

Marketing Book Worth a Look: Brand Intimacy by Mario Natarelli and Rina Plapler | LinkedIn Marketing Blog

Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book, Brand …

The Outbound Journal

Building a Small Business Marketing Consulting Business

The Role of Content Has Changed – Here’s How You Can Adapt<p>It wasn't too long ago that you could follow the formula below to attract and generate …

Walmart is offering up more data. But can CPG companies do anything with it?

Walmart is taking the first steps towards a data-driven partnership, and CPG companies should be excited for the potential to gain coveted insight.

Begin with the Base: Building the foundation for accurate post-event analysis and planning

Today’s CPG leaders are no longer shrugging their shoulders when it comes to quantifying their base business. Instead, they are taking control with …

CPG CAGNY Announcements Balance Risk and Reward in the Hopes of Spurring Growth

As finance professionals are asked to guide organizational investments toward profitability, it becomes more imperative to be empowered with the …

To Find Margin Points, CPG Executives Must Prioritize New Opportunity and Measurable Improvement

It is critical for sustainable growth that companies position themselves not only to accelerate through new initiatives, but also by optimizing …

3 Ways Predictive Analytics Helps CPG IT Leaders Have the Most Impact

With a quantified return on both technology and trade investment, prioritizing predictive analytics and optimization capabilities can be the crucial …

10 Great Examples of Demand Generation Content

When it comes to making demand generation campaigns work to maximum effect, good content is a marketer's greatest fuel. Yet content development is …

10 books you should read if you want to retire rich, according to financial advisers

Retirement planning is a confounding topic — and there's no shortage of books that say they'll show you how to handle it. According to Amazon, there are nearly 5,700 on the subject.<p>Sussing out which of those books are going to really help you with retirement planning might sound like a task better …

12 Things Successful People Do On Friday Afternoons

How you end your workweek will not only have a huge impact on how productive you are the following week, but also may determine how relaxed you are …

5 Inspiring Books That Are Transforming My Life and Business

The news was horrifying.<p>There had been a mass shooting.<p>Then another story broke.<p>Some madman with his fingers on a big red button with megalomania …

11 Underrated Business Books That Should Be On Your Bookshelf

Looking for a new read? Check out these lesser-known books to level-up your leadership game.<p>As entrepreneurs, we are always searching for something to give us an edge over the competition. Whether it is having the best employees, finding the best software programs, taking the best online courses, …

How to Write an Email Newsletter Your Audience Will Actually Read

Want to take your email newsletter from boring to memorable? Here are seven ways you can do it.<p>Don't believe everything you hear, email is far from dead. In fact, it's one of the few forms of online communication we can say, with relative certainty, will be around a decade from now. While social …

Whitepaper: Optimizing Outcomes How Successful CPG are Making the Move to TPO

Making the move to Trade Promotion Optimization requires more than just new trade promotion technology.

This Honey-Sriracha Salmon Is What Dreams Are Made Of — Delicious Links

Are you looking for a fresh take on salmon to make your weeknight meals a little more fun? This recipe is the answer. It strikes a perfect balance …

If You Read These 9 Books on Leadership, You Probably Don't Need a Mentor

While no aspiring leader's bookshelf is complete without a copy of Sheryl Sandberg's <i>Lean In</i>, there are literally hundreds of other books on the topic …

Anne Lamott's 'Bird By Bird' Is A Guide-To-Writing That Profoundly Influenced Everything I Do

I am all too familiar with the specific, morbid feeling that I'm going to be physically crushed to death by the emails in my inbox. I realize this is …

20 Must-Read Books for Finance Professionals | Investopedia

The world of finance has provided the backdrop for many dramas, from mergers and acquisitions and Wall Street shenanigans to Tulip Mania, and let's …

Are CPG Manufacturers Ready for the Retail Analytics Revolution?

Retailers are investing time, money, and human resources in creating analytics teams to better understand buying decisions, and to make more informed …

Analytics Driven Optimization Starts with a Hike Through the Data Weeds

CPG companies are in a position to take advantage of the unlimited opportunity that comes with data-driven practices, but need to have the business …

Can analytics map a clear path for CPG growth?

Making the move to thinking about analytics and investing in making it a strategic part of your business requires a commitment to trade promotion …

How to Successfully Turn Data Influx into Data Insight with Predictive Analytics

How do you prioritize the new information that comes with this transparency to improve your trade marketing program? Successful companies are using …