Matt Main

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10 Lies About PR That Brands Need To Know

<i>This post was co-written with Sabrina Lynch, a Global PR Consultant. Updated on May 25 to include two Bonus Lies courtesy of David Kellis, Director of PR & Social Media for The Clorox Company.</i><p>PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate …

Public Relations

20 Ways Your Business Can Outrank Anyone Online

Entrepreneur and Connector<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Is there one particular website that consistently outranks yours? This can be an extremely frustrating experience. It seems like no matter what you do, you just can’t seem to improve your rankings.<p>This post will …

Marketing

New Hootsuite Ads Tool Creates Your Facebook Ads for You

Hootsuite Ads, as it’s called, results from a partnership between San Francisco-based Hootsuite and Facebook. The program enables you to promote your …

How To Improve Your Email Marketing: 5 Tips From The Experts

Email marketing if done correctly, is by far, the most effective channel for 1:1 communication with subscribers, leads, and customers. But the inbox …

5 Ways to Use Giveaways to Generate Social Buzz

It's a tactic that's been used since the dawn of time - giveaways are one of the best ways to stimulate interest in your product, because people like …

50 Features Every Small Business Website Must Have [Infographic]

Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online …

Small Business

4 Free PR Tools No Small Business Owner Should Live Without

Running a small business is one of the most exciting ways to earn a living. But with so many hats to wear at once, it can become easy to overlook …

4 Steps to Finding Your Brand's Voice

Ready to start marketing your new company, product, or brand?<p>Great! But before you create your blog , draft content for your brand-spanking-new …

From Buffett to Zuckerberg: See when 21 of the world’s richest people made their first billion.

Who was the youngest entrepreneur to make a billion? Who took their time to get there? See how long it took 21 of the world’s richest business people …

Optimizing Landing Pages for Lead Generation

The strength of a business' online presence is often indicative of their ability to maintain established customer relationships, while also engaging …

Advertisers are not happy with Apple's upcoming news app

According to The New York Post, ad execs have been complaining that Apple has imposed strict rules on how adverts will be displayed alongside content from publishers in the new app.<p>Apple News, which becomes available with iOS 9 on September 16, includes a slick new interface that includes the …

Advertising

The 10 things in advertising you need to know today

<b>1. Yahoo's CMO and head of media Kathy Savitt has left the company.</b> Savitt's exit comes as Yahoo's media unit is about to undergo a major shake-up.<p><b>2. We're about to enter a whole new world of product placement.</b> Programs like Neil Patrick Harris' "Best Show Ever," which is coming to NBC, might build …

Advertising

Rejected Iron Man Logos Offer A Look Behind The Scenes Of Movie Branding

Visual branding is important for any marketing campaign, but it’s especially crucial for a visual product like a movie, as it sets the tone for what viewers can expect for the two hours of their life–and $15–they’re about to hand over.<p>Film Sketchr managed to snag an interview with Fede Ponce, the …

NASA Graphics Standards Manual is Being Re-Released

Response on Kickstarter has been tremendous<p>Richard Danne was involved with NASA starting in the '70s, and among his peers, the mood was dark. "A lot …

9 clever ways to automate your small business with IFTTT

IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more.<p>Want your tagged Facebook photos backed up on Google Drive? IFTTT can do that. Wish your smartphone could turn off WiFi when its battery gets too low? IFTTT can do that, too.<p>…

Google Drive

The Hidden Truths About Introverts That Every Leader Should Know

The common belief about personality and leadership is that strong leaders are extroverts, that they can walk into any room and immediately attract a crowd; start spewing out platitudes about the latest ice-cream flavor and sports highlights and immediately spark new friendships—and sweet tooths (I …

Psychology

How I went from 0 to 8-figure revenue in 18 months

As you’re sitting down and reading this article, you’ll be both shocked and inspired by the roller coaster we went through to hit #646 in the Inc 5000 list.<p>Before I get into the nitty gritty of how we went from zero to 8-figures in revenue in 18 months with our flagship product, I need to give you …

Growth Hacking

This Tiny Computer Stacks Into a Colorful Lego Brick

Any Lego lover in the market for a new computer would want a system that stacks together into a compact brick. Even better, one whose case is made …

15 Essential Resources for Social Media Marketer Success

Social Media Marketing is a contemporary field and it is necessary for any kind of business. New social media websites and tools appear on a regular …

Digital Marketing

Career Coach: Successful leaders hire others who complement them

Richard Branson, founder ofVirgin Group, once said: "Surround yourself with people who complement your weaknesses and share your passions — success will follow."<p>He went on to say, "Finding the spotlight isn't about standing in it. There's so much to be gained from working with people who support …

Leadership

How Business Dashboards Can Boost Your Small Business

As Business owners, we need to regularly keep track of how our business is doing; keep an eye on the various activities and processes of our …

10 Influential Business Books for Entrepreneurs

Successful entrepreneurs have ‘growth hacked’ their way to success by applying the advice of thought leaders who came before them. Countless books on …

Coca-Cola’s Beautiful New Logo Is No Logo at All

Author: Margaret Rhodes. Margaret Rhodes Design<p>Date of Publication: 07.09.15.<p>Time of Publication: 1:38 pm. 1:38 pm<p>Coca-Cola has erased its famous …

5 rules you MUST follow if you want to make money from food

<b>(CNN) —</b> Do you love food? So much so that you've dreamed of opening your own restaurant, or perhaps starting a gourmet truck? Truth is, it's a tough business, with lots of room to fail, and more competition than ever before. But if you do it right, the rewards can be rich.<p>1. Make a plan<p>It may sound …

CNN

Millennials will ditch brands that spam them

Always-on , younger consumers are most likely to completely abandon a brand if they are bombarded with generic online messaging, according to …

Behold: There Are Magical Places In This Country Known As “Pizza Farms”

Of all the dreams I’ve dreamed in all the nights of sleep I’ve had, never have I believed that a pizza farm could be a real thing. While this popular …

The Chill Ride Your Food Takes to the Supermarket Is Heating Up the Planet

On a hot Thursday in May 1938, more than 50 years after the world’s first mechanically cooled warehouse opened its doors in Boston, Minnesota …