Matt Banks

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Bentley opens luxury personalisation studio at Westfield London

British luxury car manufacturer Bentley has opened a luxury personalisation studio at Westfield London. Bentley Studio London is located in The …

Personalization

The Future Of UX Is Here, And It's Taking Personalization To A Whole New Level

UX is at the heart of all digital experiences and is the reason why people are so willing to stand in line for hours to buy the newest iPhone. Great UX is behind how you feel when you use your favorite products; and it’s coming to life in a way the world has never seen before. Your devices can …

Why Digital Tech Is a Competitive Advantage for Small Businesses

Digital transformation offers an unparalleled opportunity for small and midsize companies to get bigger, more nimble and turn the tables on much larger competitors. When everything is digitized and tracked, businesses can work directly with suppliers and customers while improving control over their …

Why 2016 Is The Year For Personalization In Retail Apps

A bespoke suit, a large Starbucks latte with your favorite toppings or tailor-made suggestions at a store.<p>What’s more interesting is the fact that …

Is Amazon Better Than Traditional Retailers at Personalization?

Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, …

The Internet of Emotions: Putting the person back into personalization

<i>Do you know when you’re emotionally vulnerable?</i><p>We’re used to hearing about "The Internet of Things." It infers that every object will be equipped …

When gaming is part of your marriage, where does virtual reality fit in?

Alone together<p>Earlier this week, I got to tell the world what I thought of PlayStation VR. I liked it, and I’m excited at the prospect of more people trying virtual reality. But more than any headset so far, it’s made me confront a difficult fact: it makes one of my favorite ways to play video …

Virtual Reality

5 Tools That Will Personalize Our Ecommerce Experience in 2016

Our Ecommerce experience could be either dull or facsinating. These tools are trying to bridge the gap.<p>Despite the convenience of ecommerce, the industry is not exactly renowned for its excitement.<p>More or less, ecommerce generally serves as a means to an end: your customers need a product, they …

Personalisation: the key to customer retention?

<b>Access resource – Web Personalisation guide</b><p>Our E-learning topic will show you the options for delivering more persuasive, relevant dynamic web …

How can you use data to personalise content without being creepy?

From the sales assistant who picks you out the perfect dress, to the friendly barista who knows your coffee order, you can’t quite beat the warm …

Marketing