Matt

52 Added | 11 Magazines | 1 Following | 1 Follower | @Matt2573 | Keep up with Matt on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matt”

PredictionIO Raises $2.5M For Its Open Source Machine Learning Server

Aiming to do for Machine Learning what MySQL did for database servers, U.S. and UK-based PredictionIO has raised $2.5 million in seed funding from a raft of investors including Azure Capital, QuestVP, CrunchFund (of which TechCrunch founder Mike Arrington is a Partner), Stanford University‘s StartX …

Analytics Startup Heap Brings Its “Capture Everything” Approach To iOS Apps

Heap, a startup aiming to bring a more comprehensive and flexible approach to analytics, is moving into mobile.<p>The Y Combinator-incubated company first announced its iOS integration about a year ago, but at the time it was an invite-only product in beta testing. More recently, the company has …

Details on Apple’s iOS health tracking app hint at advanced iWatch features

The iWatch could be a far more advanced health tracker than previously thought.<p>We’ve been hearing that Apple was developing a health tracking app, dubbed Healthbook, and making health a big focus of its rumored iWatch for months now. But new details on Healthbook published this morning by 9to5Mac …

Meet The Wearable Gadget That Outsources Your Personal Trainer To India

A simple problem has been stumping wearable device makers. Customers buy their shiny fitness trackers, show them off to friends, and then wear them religiously for maybe a month or two. Not long after, many get bored and throw the gadgets in a drawer. How do you motivate customers to keep wearing …

Generating test ideas

There are lots of ways to approaching testing and optimization. Leveraging data and keeping focused will be your ticket to success.<p><b>Grounding yourself</b> …

Personalization

You’re Not Really Segmenting Your Audience

The average marketer worth their salt can scratch out their customer’s rough demographics while sitting alone in their room, pecking data points into …

Who's Your Most Valuable Visitor? Define Your Values and Find Your Success

Have you ever played Would You Rather? It’s a lighthearted game where one person poses a dilemma in the form of a question. Some are silly like, …

Taking optimization from strategy to execution

I’m often asked how did we get ramped up to doing 3-5 tests a week. I have to admit, I’m impressed that we’ve gotten this far, but we still have room …

Personalization

Personalization

Personalization

Analytics

Shopping for KPIs: Market Basket Analysis for Web Analytics Data

Traditionally speaking and in many areas of modern science, one of the biggest obstacles in any experiment or analysis is obtaining a large enough …

Personalization

Personalization

Targeting Consumers and Testing Your Results

Digital channels appeal to consumers because they allow users more control over what they see. That way, consumers are more actively involved in …

Analytics

Personalization

Point of Sale: Retail & Travel Weekly #50

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel …

Measuring Social Media: The Value of Friends

The Wharton School recently asked what a social media “like” was worth. The response, derived from a recent survey of 2,000 social media users that …

Advertising

Personalization

Do Marketing Technologies Lead to Failure?

The rate of advancement in technology often catapults our business processes into uncharted territory. Traversing through uncharted territory, it’s …

Adobe “Leads the Pack” in Forrester Wave on Data Management Platforms | Adobe

We are hearing from our clients that the Data (or Audience) Management Platform is becoming an increasingly important part of their business. It has …

Advertising

Ass Savers | Emergency Mudguards

Ass Savers are practical bicycle mudguards. Made of recycled material, it weighs practically nothing and folds into a stable position under the …

Cycling

Nomos Watches

Nomos Glashütte is a German luxury watch-making company, they make minimal, elegant, top-quality watches. NOMOS watches are classic and timeless in …

Watches