Mashairki Delotch

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What's Your Rate? Determine How Much to Charge Clients Using This Strategy

Make up your pricing for every client. There is no formula, no rules, and no perfect way to do it.<p>You just launched your freelancing career. Everything seems to be in order until you get that first phone call from your first potential client. The conversation is running smoothly until they ask, …

Business Strategy

Google I/O 2017: 8 Reasons To Pay Attention As Google Courts Developers

Last year’s conference will be a hard act to follow, but between Assistant, Daydream, Home, and other products, there’s lots of room for news and surprises.<p>This Wednesday and Thursday, Google is holding its annual developer shindig, I/O. The conference will turn the Shoreline Ampitheatre near the …

Our dystopian future isn’t found in '1984' — it’s 'Brave New World' and 'Infinite Jest'

Microsoft CEO Satya Nadella set a high bar for developers at the company's annual Build conference last week with a slightly off-putting challenge: …

7 Tips for Attracting a Following on Social Media

Unless you're famous, attracting a pile of fans to your feed may be a challenge. Here's how regular people can do it.<p>If you use social media and click around on the profiles of random individuals, you'll notice that the vast majority of users do not have thousands of people following their …

4 Keys to Writing Content That Readers Will Love

Writing content that readers will love isn't only about what you write, but how you write it.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a …

Writing

The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months

These strategies and techniques helped Brian Clark build a massive following and monetize at exactly the right moment.<p>It's no secret that we live in a world of ubiquitous content. It's everywhere.<p>We read, stream and binge-watch content at all times of the day: on the train before work, during our …

5 Easy Ways to Reinforce Your Company's Branding

Never pass up on the opportunity to heighten brand awareness (using whatever avenues available).<p><i>By Bryanne Lawless, owner of BLND Public Relations.</i><p>Losing sight of small details is simply the byproduct of a company rapidly growing. There are always going to be more important decisions to be made, …

Marketing

Get 1000 Logos and Badges

What a deal! Download 1000 fully editable logos and badges for only $39.Piotr Łapa is a Cracow, Poland based graphic designer who creates high …

Salary or equity? This website wants to help you understand startup job offers

Job offer letters can be confusing, especially in the startup industry. Instead of just having a base salary and a benefits package, early-stage …

The 25 Essential Podcasts of 2016

All the best online broadcasting to put in your ears this year, from new and notable to old-school classics.<p>The struggle of Peak TV is real, but the struggle of Peak Podcast is no less pressing. With reliably high-quality content from WNYC, NPR, Chicago Public Media, and Earwolf dropping weekly …

10 best new web design tools for October 2016

These days many of us are working on sites that involve a complex tangle of dependencies; if that’s you, this month there are a few tools that might …

Web Design

Stephen King Used These 8 Writing Strategies to Sell 350 Million Books

The best-selling novelist shares his secrets to selling so many books.<p>Stephen King is one of the most prolific and commercially successful authors of the past half century, with more than 70 books of horror, science fiction, and fantasy to his name. Estimates put the total sales of his books at …

13 Online Tools Used by Successful Entrepreneurs

Use these tools to make your life easier and more productive.<p>Today's tech-driven entrepreneurs know how to get stuff done. In the current entrepreneurial culture, it is essential that any successful entrepreneur understand and use online tools, apps, programs, interfaces, and systems to increase …