Avatar - Katie Simpson
Katie Simpsonadded this to Canvas News Round Up 1/24/13
Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

Mashable - Todd Wasserman

Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates. That's still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, …

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