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Step aside, Soul Cycle: IMAX is testing an immersive cycling concept

Step aside, Soul Cycle: IMAX is testing an immersive cycling concept

Mashable - Samantha Murphy Kelly

Group cycling studios like Soul Cycle are a huge workout trend, but IMAX wants to take it to the big screen. And we’re talking big screen. In fact, it wants to take you pedaling through the solar system and across the coasts of Hawaii, all from the vantage point of a studio bike seat. The large-format …

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