Avatar - Derrick Herbert
Derrick Herbertadded this to Global Living
How to build a cult following on social media without selling your soul

How to build a cult following on social media without selling your soul

Mashable - Aaron Orendorff

Few things are as heretical in branding as saying “No” to the question of monetization. After all, money’s the point, right? Well, yes… and no. Obviously, adopting a just-do-awesome-stuff-and-the-money-will-follow approach is dangerous. Equally dangerous, however, is the …

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