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Advice for Clueless Brands on Social Media

Advice for Clueless Brands on Social Media

Mashable - Bob Garfield

Bob Garfield and Doug Levy explain the rules of the relationship era in their book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results. We are a sneaker company that one year ago paid millions signing a famous hip hop artist to endorse our shoes. Okay, it was Rick Ross, aka …

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