The largest Asian lifestyle and Bollywood media platform in the UAE, Masala! is a true representative of South Asians, their aspirations and their vision. One of the strongest and most influential communities of the region, Masala! raises a toast to the inspiring lifestyles of the leading members of the subcontinental social scene though the magazine and the robust website. Featuring the most popular Bollywood celebrities, the latest in style, recognizing some of the most admired personalities and covering the most happening events, Masala! is a favourite among those who see their success reflected in its glamorous pages.