Mary Taylor Renfro

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The Why & How of Using Pinterest for PR

Pinterest: it’s not just for wedding planning anymore. In May, the social media site had 30 billion pins, half of which were added in the previous …

The 4 Essential Research Strategies in Content Marketing | Inc.com

In the world of content marketing, strategy is king. The Content Marketing Institute's 2015 B2C Benchmark Report shows that 47 percent of the most effective content marketers have a documented strategy, while only 5 percent of the least effective do. This trend is mirrored in B2B content marketing, …

Marketing

A Simple Way to Measure How Much Customers Love Your Brand

How do you measure love? Beyond the supermarket magazine or social media “quiz” that we’ve probably all taken, you really can’t. It’s a feeling. You just <i>know</i>.<p>But when thinking about a brand’s relationship with consumers, the marketer in me needs something more concrete. I need to know how many of …

Relationships

Social Media Now Drives 31% Of All Referral Traffic

According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.<p>While …

Marketing

Understanding the Internet of Things and Mobile Marketing

Receiving email messages from friends and family is incredibly common, but soon we may be receiving messages from our fridges and toothbrushes. Is …

Internet of Things

What It's Like To Found A $750 Million Startup, Go Through A Sexual-Harassment Lawsuit, And Start All Over By Age 25

Whitney Wolfe had to remind herself of that often in August when she was in the middle of a very public sexual-harassment lawsuit with a company she cofounded, Tinder.<p>Tinder is one of the world's hottest new companies. Founded in 2012 by Wolfe, Sean Rad, Chris Gulzcynski, and Justin Mateen in an …

Wolfe

6 Personality Traits Of High-Performing Women

It's a question that most professionals grapple with — particularly women, who are dramatically underrepresented in top leadership positions.<p>Researchers at talent management consulting firm Caliper wanted to find out if there are certain personality traits associated with women's leadership …

Personality