Mary Grace Cerni

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One of the Best Leaders in History Lived 1,800 Years Ago...and His Quotes Are Still Inspiring Today | Inc.com

Marcus Aurelius was the emperor of Rome from 161 AD to 180 AD. During his time as the leader of Rome, he was the most powerful person in the world. Though massive power corrupted many leaders throughout history, Marcus is widely documented as being a noble leader with strong moral character.<p>His …

Leadership

The Important Skill You Might Be Overlooking In Your Branding

Donald Miller is a NYT bestselling author, the founder of StoryBrand, and a master at building brands. Find out his secret to success when helping companies build a brand that their audience can truly relate to.<p>When you think of unforgettable stories, which ones are they?<p>When you think of powerful, …

Want Some Creativity? Crank-up the Constraints

Research on creativity and innovation provides an enlightening perspective on constraints. On first blush, it may seem that imagination will flourish …

The Untold Story of the Badass First Female Tattoo Artist in the United States

What comes to mind when you think about tattoo artists in the early 20th century? Probably a Sailor Jerry looking fellow, right? Has a mustache? Is …

7 great examples of branded content

We live in fast changing times for branding, marketing and advertising. As more and more of us use recording devices that let you skip TV …

Judging beer by the bottle: How a craft brewer tripled sales

When Oakville, Ont.-based Cameron’s Brewing got started in 1997, operations like it were more often called microbreweries than craft breweries. The industry was still small, and the design of many independent brands didn’t look a whole lot different from the beer giants.<p>That might have worked when …

Deleting genes could boost lifespan by 60 per cent, say scientists

The secret of extending life by decades may lie in switching off certain genes, scientists believe, after showing that small genetic tweaks can make organisms live 60 per cent longer.<p>Ten years of research by the Buck Institute for Research on Ageing and the University of Washington has identified …

Immune System

Why MBAs would rather intern at this little-known startup than at McKinsey

<i>This article originally appeared on Poets and Quants.</i><p>The Mission District of San Francisco is a microcosm of dichotomies. The city’s oldest neighborhood, it was first home to the Ohlone tribe, then Spanish missionaries, European immigrants, Latino immigrants and now startups. Homelessness, drugs …

Startups

18 Fresh Faces in Music You Need to Know

Your barbecue playlist is a lot like your summer wardrobe; both are at risk of the inevitable midseason rut—dun dun dun! But just like how a new …

5 Obvious Content Marketing Strategies Most Companies Overlook

When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and …

Marketing

Giant heart spotted on Pluto in closest ever pictures of dwarf planet

Next week the probe will arrive at the dwarf-planet carrying the ashes of Clyde Tombaugh<p>It has been a labour of love for scientists who have waited nine years for Nasa’s New Horizons spacecraft to get close enough to Pluto to take these pictures.<p>And it appears that the dwarf-planet shares their …

Solar System

Rap music is full of bad financial advice—but not in this video

Most of us hate talking about our finances. It’s confusing. It’s hard. And no one really knows how to get started or whether or not we are making the right decisions.<p>So it’s rare to come across something as fun—and actually educational—as this rap video about what to do with your money (though …

Personal Finance

Tomboy Style author launches online store

L.A.-based blogger and "Tomboy Style" author Lizzie Garrett Mettler has entered the world of retail.<p>She's launched The-Reed.com, an online destination that is part travel guide, part shop featuring clothing and accessories for traveling well.<p>Mollusk brand lavender trunks ($65) that work just was as …

Santa Fe

50 Top Tools for Social Media Monitoring, Analytics, and Management

Use these platforms to manage, measure, and analyze your social media marketing initiatives.<p>To succeed in today's connected world, you need to build …

Marketing

Three Killer Strategies For Creating Content That Gets Noticed

While content marketing is not a new phenomenon, it’s a fast moving target that is constantly evolving. In fact, 93% of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your inspiration for forming new material comes from …

Marketing

Kanye West May Now Be Referred to as Dr. West

Adding to his long list of achievements this year, Kanye West will now be receiving an honorary<p>Adding to his long list of achievements this year, Kanye West will now be receiving an honorary doctorate from the esteemed School of the Art Institute of Chicago. Following an interview with the <i>Chicago</i> …

College & University

How To Tackle Content Marketing On A Budget

One way to drastically boost your content output potential while not burning a hole in your pocket is to leverage your employee’s expertise and incentivize them to contribute content in whatever way they can.<p>Perhaps the biggest benefit of a chief of content or an editorial owner is their ability to …

Marketing

7 Strategies To Achieve Great Things On Social Media

<i>This post originally appeared on the Buffer Blog.</i><p>“How cool would it be to have 1 million Facebook fans?”<p>This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.<p>Would it be cool to have 1 million Facebook fans? Absolutely!<p>Is …

Goal Setting

adidas' Stock Has Gone Up Since the Yeezy Boost Was Released

There has been a lot of criticism thrown at adidas since its big-time signing of Kanye West. Many wondered if he could bring back the brand's …

Content Marketing Vs. Native Advertising – Which Is Best?

It’s not that native advertising is an entirely new concept. It has been around for a very long time, well before the Internet got nearly as huge as …

Marketing

Tree's 'Trap Genius' Is Here: Let's Party with the Hardest Working Man in Hip-Hop

Listen to the Chicago rapper's new project, 'Trap Genius,' and watch the new video for "Don't Een Care."<p>There’s a quote that gets thrown around sometimes by Chicagoans, attributed to Michael Douglas: “I'm impressed with the people from Chicago. Hollywood is hype, New York is talk, Chicago is …

Rap & Hip-Hop

5 Effective Twitter Strategies You Don't Know

In 2001, when my business partner and I first founded our education company, Imagine Easy Solutions, getting the word out about our product was very different compared to today.<p>We didn’t have communities like Twitter, Facebook, Instagram, or Pinterest to spread our message. Instead, we spent days …

Marketing

Nike Roshe Run “Smoky Lotus”

This spring season, Nike will be releasing a brand new pair of its Roshe Run sneaker model. The<p>This spring season, Nike will be releasing a brand new pair of its Roshe Run sneaker model. The mid-top runner sports a black canvas upper, flaunting an exuberant floral print. Richly colored green, …

Shoes

How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?

Advertising does not have a very good reputation, with advertisers being distrusted by 72% of the population. This is, for the most part, in relation …

Public Relations

Deceptively Easy Valentine's Day Recipes

First things first: don't eat out on Valentine's Day. Going to a restaurant on Valentine's Day is a little like dining out on New Year's Eve. You're surrendering to meaningless hype. You're needlessly subjecting yourself to overpriced prix-fixe menus. You're voluntarily submerging yourself in …

Happy face or angry face? A dog can tell the difference, study finds

Word to the wise: Don't play poker with your dog. He can read your face like a book. A new study shows that man's best friend is remarkably good at discerning happy expressions from angry ones – even when he's only looking at half of a person's face.<p>The authors say the findings, published in the …

Biology

If the passenger in the seat next to you buy a snack or a movie, you probably will too

If the passenger sitting next to you on a flight buys a snack or a movie, does that make it more likely that you, too, will buy something?<p>Yes, says Stanford Graduate School of Business professor Pedro M. Gardete. He examined what’s known as social effect—when our behavior is influenced by the …

Marketing Strategy

7 One-minute Social Media Marketing Growth Ideas When You're Pressed for Time

We put together our favorite list of social media time saving ideas to help you grow even while pressed for time. These tips are from small business …

Marketing

Nike Launches SNKRS Sneaker App

Just over a week after adidas’s Confirmed app undermined the line-waiting, camping and other<p>Just over a week after adidas‘s Confirmed app undermined the line-waiting, camping and other hassles associated with buying your favorite new releases, Nike has delivered their own sneaker app for the …

Shoes